The Pete Podcast
Joe and Jenn Delle Fave are a husband-and-wife real estate investing team based in Florida who left their W-2 jobs behind to build a creative finance portfolio using subject-to deals, seller financing, and lease options — without banks, down payments, or their own credit. Joe spent years grinding 12-to-14-hour days in a car dealership finance office before realizing the money wasn't worth the life he was missing. Jenn came out of a classroom teaching career, made $29,000 her first year after getting her four-year degree and a master's, and eventually poured all of that same work ethic into building something real. Today they run the Creative Finance Playbook, lead a small but mighty team, homeschool their kids, and have helped more renters become homeowners than just about anyone they know. This conversation covers the full arc — from their first junker house in upstate New York in 2008, to the discovery that the banks were about to cut them off at ten mortgages, to doubling down on marketing at the very beginning of a global pandemic and going from one deal a year to one deal a month overnight. Joe and Jenn talk about how they divide responsibilities as a married couple in business together, how they trained a former babysitter who had never heard of Zillow into a four-year acquisitions rockstar, and why creative finance deals consistently outperform their best fix-and-flip numbers. If you have ever wanted to see what it looks like when two people actually build the life together instead of talking about it, this is that story. Episode Highlights [0:53] – Host introduces Joe and Jenn as creators of the Creative Finance Playbook, who closed their first deal together in 2008 and now buy without banks, down payments, or their own credit [1:50] – Joe and Jenn describe themselves as dreamers who had a vision of leaving their jobs, moving to Florida, and traveling — a goal that once felt impossible until it wasn't [2:51] – Joe describes the 12-to-14-hour dealership finance days: leaving before the kids were up, coming home after they were in bed, eating pizza at his desk [4:07] – Jenn shares her teaching background: college in 1999, $29,000 starting salary, master's degree debt, and the moment she realized wealth might actually be available to her too [6:07] – How their exits from W-2 work happened separately: Jenn left first, then took over operations, and Joe stayed until Covid forced the issue [7:01] – The turning point when the banks were about to cut them off at ten mortgages and they discovered creative finance as the path forward [7:39] – Joe's dealership owner gave him a huge raise five days before Covid shut everything down, and March 12th, 2020 became his last day of work [8:28] – How they went from one deal a year to one deal a month by marketing hard at the very start of the pandemic while others were frozen [11:16] – How they navigate disagreements as a couple in business: finding a mentor as the third voice and staying in their respective lanes [13:06] – Jenn's lane is operations and back-end systems; Joe's is seller calls and deal making — and they figured that out through a few bumps and some honest conversation [14:19] – Their current team: small but mighty, with virtual assistants, an executive assistant, and a former babysitter turned four-year acquisitions rockstar who had to have Zillow spelled out for her on day one [17:08] – Why Joe has always been willing to train people with zero real estate experience and why mindset and attitude matter more than a résumé [19:20] – Their coaching community started virtual and recently added in-person events because nothing replaces the energy of being in the same room [20:25] – How homeschooling lets their kids travel with them to meetups and events, and why both kids at 13 and 11 told state evaluators they want to do real estate [22:13] – How creative finance reframes what it means to help sellers: most sellers don't want to sell, life just happened, and listening to those stories changes how you show up [24:12] – A real deal breakdown: a turnkey Florida house with a 3.25% seller-financed rate, no money down, and over $210,000 in saved finance charges compared to current market rates [25:47] – How they structure lease-option exits for buyers: helping renters become homeowners over time and why those deals consistently produce over six-figure returns 5 Key Takeaways 1. Stay in your lanes. Clearly defined roles are not a limitation in a husband-and-wife business — they are the engine. Once Joe owned seller calls and Jenn owned operations, everything accelerated. 2. Double down when others are frozen. Joe and Jenn launched their full marketing push at the start of a global pandemic. The properties they bought during that season of uncertainty have since doubled or more in value. 3. Creative finance lets you pay full price and still win. When you buy on terms, you are negotiating rate and structure, not equity. That means more sellers say yes, more deals close with dignity, and the returns often beat a fix-and-flip by a wide margin. 4. Hire for mindset, not experience. Their best team member had never heard of Zillow on day one. She became a four-year acquisitions rockstar because she had the right attitude and was willing to take action. The skill can be taught. The character cannot. 5. Every no gets you closer to yes. Rejection is a data point, not a stop sign. Averages always prevail for the people willing to stay the course. Closing Remark Joe and Jenn Delle Fave are a living example of what happens when two people refuse to let their circumstances write their story — and choose to build something meaningful together instead. If you enjoyed this episode, make sure to rate, follow, share, and review The PETE Podcast so more investors can learn how to build smarter real estate businesses.
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