The Pink Table
Alisha shares her journey into the marketing industry and her transition from social media management to focusing on paid ads. She emphasises the importance of defining success on your own terms and not being influenced by societal expectations. Alisha also discusses the power of journaling and self-reflection in navigating transitions and overcoming mindset challenges. She highlights the trends of personal branding and video marketing in the digital space. Alisha advises breaking down big goals into smaller, actionable steps and recommends resources such as newsletters, online courses, and finding a mentor. Takeaways * Define success on your own terms and don't be influenced by societal expectations. * Journaling and self-reflection can help navigate transitions and overcome mindset challenges. * Personal branding and video marketing are important trends in the digital space. * Break down big goals into smaller, actionable steps. * Utilise resources such as newsletters, online courses, and mentors for learning and development. * Defining Success on Your Own Terms * Breaking Down Big Goals into Actionable Steps * "Stay true to who you are and what you want." Chapters 00:00 Introduction and Journey into the Marketing Industry 03:02 Transition from Social Media Management to Paid Ads 04:36 Dissolving the Team and Redefining Success 06:10 Dealing with Feelings of Shame and Excitement 09:19 Tips for Making a Transition in Your Business 11:53 Balancing Big Picture Thinking and Attention to Detail 27:21 Latest Trends in the Digital Space 31:12 Breaking Down Big Goals into Tangible Steps 34:11 Resources and Habits for Learning and Development 39:08 Final Thoughts and Messages Alisha on Instagram: Alisha Kumar [https://www.instagram.com/alishakumar/] Victoria on Instagram @victoriacharlotte.co [https://instagram.com/victoriacharlotte.co] TikTok: @victoriacharlotte.co [https://www.tiktok.com/@victoriacharlotte.co?is_from_webapp=1&sender_device=pc]
17 episodios
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