The Rever Rundown with Mimi Deal
In this episode, I sit down with my mentor Erika Barry, nurse practitioner, national trainer, and also known as Injector Bunny. Erika shares the work ethic that took her from Johns Hopkins and UCSF to building a cult-following brand in aesthetic medicine, and the philosophy of transparency, consistency, and collaboration that has guided her throughout her career. This episode is a thoughtful look at what it takes to build longevity in aesthetics, not through trends or shortcuts, but through authenticity, craftsmanship, and an unwavering commitment to patients. We spend a meaningful portion of the conversation on work ethic. Erika is honest about what it actually takes, from showing up thirty minutes earlier than everyone else to the two-year window required to build anything real. We also get into the evolution of her clinical technique, including her experience on the Daxie early experience team and why she now injects corrugators low rather than high. She keeps her older Patreon content online on purpose, so her community can see the evolution rather than a curated highlight reel. Erika is also refreshingly open about the personal side of building a career like hers. We talk about navigating social media criticism, a stalker situation that required FBI involvement, and the reality that no matter how authentic you try to be, social media is still a curated world. Whether you are an injector early in your career, an experienced provider refining your brand, or simply curious about the people shaping modern aesthetic medicine, this conversation offers both practical guidance and genuine perspective. Follow us Instagram [https://www.instagram.com/mimi_aprn/] TikTok [https://www.tiktok.com/@mimi_aprn] Youtube [https://www.youtube.com/@ReverWellness] Linkedin [https://www.linkedin.com/in/mercedes-mimi-deal-a38116347/] Website [https://www.reverwellness.com/] See full show notes [https://www.reverwellness.com/the-rever-rundown-podcast] Become a Patient: HERE [https://form.typeform.com/to/JxDErMDw] Medical Providers: Join my Clinician Education Platform [https://www.patreon.com/c/u100675516] and use code PATREON10 for 10% off first month Subscribe to our Newsletter: HERE [https://polite-acorn-76939.myflodesk.com/bhuvfpmkds] Hume Health [https://www.humehealth.com/MERCEDES22677] - Get $20 off Gramms Protein [https://www.gramms.co/reverwellness] - Get $20 off Ethlete [https://www.ethlete.com]15% off code: REVER15 Book a complimentary call with Nexus Point: HERE [https://go.nexuspt.io/mimi ] Erika Barry Instagram [https://www.instagram.com/injectorbunny/] Website [https://www.resculptdc.com/] Chapters 00:00 Intro 00:33 Guest Introduction: Erika Barry 01:09 Building a Personal Brand 01:39 Authenticity in Aesthetics 02:46 Work Ethic and Consistency 04:20 Team Mentality in Medicine 05:11 Creating a Collaborative Culture 06:50 Breaking Hierarchies 08:46 Defining the Injector Bunny Brand 10:14 Embracing Innovation and AI 11:11 Learning and Sharing Content 12:47 Challenges and Lessons Learned 18:32 Balancing Personal and Professional Life 19:25 Daily Routines and Rituals 21:08 Who Supports Injector Bunny? 24:14 Partnerships and Relationships in Business 27:14 Book Recommendations 27:49 The Importance of Mentorship 32:44 Further Businesses 34:12 How Has Erika Built Her Team 38:01 Navigating Social Media and Its Challenges 47:34 Final Thoughts and Takeaways 50:45 Outro
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