From TV Producer to Entrepreneur: Amanda Furgiuele on Self-Trust, Debt, and Leading with Integrity

You Have to Be Not Great Before You're Great | Diondra's Self-Trust Story

Read the full episode breakdown + show notes:https://theselftrustcoach.com/blog/when-results-outpace-self-concept [https://theselftrustcoach.com/blog/when-results-outpace-self-concept]Her clients already believed in her. She wasn't sure she believed in herself yet.Diondra Filicetti is a learning and development professional, bestselling author of Engagement Economics, two-time TEDx speaker, and founder of Driven By Co.In this conversation, she shares the early season of her speaking career—when clients kept hiring her back, her workshops were landing, and her self-concept hadn't yet caught up to the value she was already creating.Then one question changed everything."Diondra... is this lucrative enough for you?"She had priced three workshops for less than her client expected to pay for one.What followed wasn't just a pricing shift—it was an identity shift.In This Episode, We Explore: * Identity Lag: what happens when your results have already moved, but the way you see yourself hasn't caught up yet. * Why Pricing Reveals Identity: why undercharging is rarely a numbers problem and almost always a self-concept problem. * When Old Thoughts Return: how to relate differently to the thoughts that tell you you're not ready, not qualified, or somehow moving backward. * From Persona to Results: why focusing on the value you create—not the title you hold—is what closes the gap between doubt and confidence. * The Audacity Asymmetry: what it really means when someone less qualified is already doing the thing you're still questioning. * "I Can't" Is Still a Choice: how agency begins the moment you recognize the story you're telling yourself. 📰Episode Chapters00:00 Cold open: grief, identity, and meeting people heart to heart09:04 Welcome and introduction10:20 You have to be not great before you're great14:00 When results outpace self-belief14:45 "Is this lucrative enough for you?" The pricing conversation that changed everything20:00 From persona to results: leading with the value you create22:21 When old thoughts return: relating differently to self-doubt28:48 The audacity test: someone less qualified is already doing it30:15 Diondra's current work and where to connect💫Connect with Diondra FilicettiWebsite: https://drivenbyco.com/ [https://drivenbyco.com/] Instagram: http://instagram.com/drivenbyco [http://instagram.com/drivenbyco] YouTube: https://www.youtube.com/channel/UCiWolo8cM_McaxL7IFA4Lpg [https://www.youtube.com/channel/UCiWolo8cM_McaxL7IFA4Lpg] Company LinkedIn: https://www.linkedin.com/company/drivenbyco/ [https://www.linkedin.com/company/drivenbyco/] Facebook: https://www.facebook.com/DrivenByCo [https://www.facebook.com/DrivenByCo] Book: Engagement Economics [https://drivenbyco.com/engagementeconomics?srsltid=AfmBOopKdJczvdUT0N3DuHKBYhajrCWVIOIfC34cnq1pPgcgYoTtPs--]🗣️Join the ConversationThis conversation is for anyone whose results have already outgrown the way they see themselves.Maybe people keep telling you you're ready.Maybe opportunities keep showing up.Maybe your work is creating real impact.And yet part of you is still waiting to feel qualified before you fully step into it.👉If you have not yet taken the Self-Trust Identity Map,start there. Three minutes. It names exactly whereyou are and what is moving beneath your decisions.Take the Identity Map →https://www.theselftrustcoach.com/identity-map-assessment [https://www.theselftrustcoach.com/identity-map-assessment]Already know your result? If you are ready to takethat information and build the decided ground beneatheverything you are working toward, The Floor: YourBuild is where that happens.Build my floor → https://www.theselftrustcoach.com/the-floor-your-build [https://www.theselftrustcoach.com/the-floor-your-build]✨If this episode resonated with you, subscribe, leave a review, and share it with someone whose results may already be waiting for them to catch up to who they truly are.

Decision Before Confidence | Hailey Rowe on Going All In

Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/decision-before-confidenceHailey Rowe didn't go all in on her business because she felt ready. She went all in the afternoon her startup let the entire team go, before any version of confidence had a chance to arrive.In this episode, Dawn sits down with Hailey Rowe, marketing and sales coach for wellness professionals, online entrepreneurs, and host of the top 1% globally ranked Health Coach Nation Podcast. Underneath Hailey's story is a sequence Melissa needs to see in real time. The decision came first. The practice came second. The expression of confidence came years later. Hailey made the all-in choice from a place she described as "not knowing," and the evidence she was hoping to feel before deciding only showed up after she had already decided.In This Episode, We Explore:• Choice → Practice → Expression: why Hailey's "you cannot fire yourself" moment is the sequence in real time, not a courage story• Waited-For Confidence Trap: the felt certainty most coaches are pacing around that has no mechanism to arrive• The Relitigation Loop: how reopening the niche, the price, and the offer is yesterday's work done with today's energy• Data Over Drama: Hailey's weekly evaluation practice that turns "this isn't working" into clinical information instead of a verdict on you• Outsourcing Your Safety: why the day job felt safer until it wasn't, and what internal safety actually rests on• Identity First, Strategy Second: two coaches with the same script, one closing from desperation and one closing from conviction, get very different resultsEpisode Chapters:00:00 The dream job that ended in a single afternoon04:30 Embarrassed at the question "how's your business?"08:30 Why the day job was never the safer bet13:30 Anchoring the decision vs. relitigating it17:30 Evaluate weekly for data, not drama19:30 Solving the right problem: the five core areas of a coaching business26:00 Why the same strategy works for one coach and not another31:30 What Hailey would tell her 2017 selfConnect with Hailey Rowe:Free class, From Crickets to Clients: https://haileyrowe.kartra.com/page/liveeventWebsite: https://www.haileyrowe.com Instagram: https://www.instagram.com/hailey_rowe Facebook: https://www.facebook.com/groups/themarketinghubgroup Podcast: https://anchor.fm/health-coach-nation Linkedin: https://www.linkedin.com/in/haileyrJoin the Conversation:This one is for the coach who has rewritten the bio, mapped the launch she hasn't taken live, and is privately waiting to feel like the kind of person who does this before she actually does it. The decision is what starts the thing. Not the feeling that hasn't shown up yet.✨ If today's conversation stirred something in you — I want you to take one next step before you close this episode.Take the Self-Trust Identity Map.Before strategy. Before motivation. Before more effort — you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now — and exactly where to focus next.👉: https://www.theselftrustcoach.com/identity-mapAnd if you're a coach or expert who already knows what's in the way — if you're done operating from almost and ready to claim the authority that makes your business vision a reality — Claimed is my private six-month coaching container for exactly that. Not a curriculum. Not someone else's strategy. Identity-level work that changes the person leading the business.👉: https://www.theselftrustcoach.com/claimed📩 Have a self-trust story to share?: https://www.theselftrustcoach.com/yourstory⭐ Subscribe and leave a review if this episode resonates — it helps more people find these conversations.

The Almost-Ready Loop | Brittni Schroeder on Readiness

Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/ready-is-not-a-feeling [https://www.theselftrustcoach.com/blog/ready-is-not-a-feeling]You have been almost ready for the same launch, the same offer, the same price increase for months, and you keep mistaking that hesitation for good judgment.In this episode, I sit down with Brittni Schroeder, business coach, marketing strategist, founder of the Compassion Club nonprofit, and former high school senior photographer featured in the Wall Street Journal and Good Morning America. We talk about what actually moved her from waiting to building, and why the readiness most entrepreneurs are chasing has no delivery mechanism.In This Episode, We Explore:• Waited-for confidence: why the "ready" feeling most entrepreneurs are waiting for has no mechanism, and what to choose instead.• Embodied competence confidence: how Brittni built a website in six months of one-hour days, and why that sequence (decide, do, repeat) is the only one that compounds.• Do It For Data: reframing a "failed" first summit, a launch that underperformed, or a challenge you have never run as data collection, not verdicts.• The Momentum Loop in real life: Brittni's bathroom sink story as a working illustration of decide, do, have your own back.• Identity Lag in costume: the entrepreneur who wants one more certification, one better website, one more credential before charging her real rate.• Choice before evidence: why self-trust is decided in front of the action, not earned after it.Episode Chapters:00:00 The early entrepreneurial path: photography, publishing, and learning by doing04:30 Two successful businesses and the discipline of outsourcing07:00 Loss, the Compassion Club, and discovering coaching13:30 Two kinds of confidence: past evidence vs. the leap16:00 Failure as a chapter of learning, not a verdict22:00 Ready is not a feeling: permission as a decision23:00 Awareness, thought, and the action that follows30:00 Where entrepreneurs get stuck before they scale31:00 The website she could not build, until she did35:00 Self-trust as identity, and the ripple effect outwardConnect with Brittni Schroeder:www.instagram.com/brittni.schroeder [www.instagram.com/brittni.schroeder]www.facebook.com/groups/redefineyourbiz [www.facebook.com/groups/redefineyourbiz]www.linkedin.com/in/brittnischroeder [www.linkedin.com/in/brittnischroeder]www.pinterest.com/brittnijo [www.pinterest.com/brittnijo]FREE GIFT: http://brittnischroeder.com/funnels [http://brittnischroeder.com/funnels]Join the Conversation:If you are the certified coach with the drafted launch, the half-built funnel, and the price you have been "almost" ready to raise for two quarters, this one is for you. You are not missing a credential. You are waiting for a signal that was never going to arrive.✨ If today's conversation stirred something in you — I want you to take one next step before you close this episode.Take the Self-Trust Identity Map.Before strategy. Before motivation. Before more effort — you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now — and exactly where to focus next.👉: https://www.theselftrustcoach.com/identity-map [https://www.theselftrustcoach.com/identity-map]And if you're a coach or expert who already knows what's in the way — if you're done operating from almost and ready to claim the authority that makes your business vision a reality — Claimed is my private six-month coaching container for exactly that. Not a curriculum. Not someone else's strategy. Identity-level work that changes the person leading the business.👉: https://www.theselftrustcoach.com/claimed [https://www.theselftrustcoach.com/claimed]⭐ Subscribe and leave a review if this episode resonates — it helps more people find these conversations.

Real vs Toxic Positivity | Chris Butler on Self-Trust

Stop fixing your business ceiling when your floor is shaking. If you are stuck in a constant loop of tweaking only to hit the same ceilings over and over again, join me live on July 8th for The Floor. This is an intimate live implementation experience designed to help you claim your true authority, build unshakable self-trust, and establish the firm foundation your business is asking of you next. How to join: Registration is handled personally. Slide into my Instagram DMs @theselftrustcoach and message me the word FLOOR to claim your invitation.ONTO THE SHOW: Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/toxic-positivity-vs-real-self-trust [https://www.theselftrustcoach.com/blog/toxic-positivity-vs-real-self-trust] The version of positivity you've been resisting isn't real positivity. It's avoidance with better marketing, and your nervous system has known the difference the whole time. Christopher Butler is the co-founder of Power of Positivity, a platform now reaching more than 60 million people. In 2009 he was laid off, freshly bankrupt, 320 pounds, with a baby on the way and, by his own description, no trust in himself to lead his own life. This conversation is about what actually rebuilt that, and why the sequence almost everyone gets backward is the reason their self-trust never holds. In This Episode, We Explore: * Outsourcing Your Safety: Why being a "loyal follower" was an adaptive strategy that outlived its usefulness, and what it costs when you keep running it in a life that no longer requires it. * Do It For Data: How Chris reframed 320 pounds as a system he was already running, not a verdict on his character, and what changed when he asked which direction to point it. * Servant to Steward: The distinction that lets you care deeply about other people without erasing yourself, and why "stop people-pleasing" is the same binary just flipped. * Real Positivity vs Toxic Positivity: Why turning the lights up on what's hard is self-trust in action, and why turning the lights out is the actual fracture. * Choice Before Practice: Chris wore a "Future Millionaire" shirt at his lowest point, not because he felt confident, but because the choice came first. The sequence is choice, then practice, then expression. * The Expansion Record in Real Time: Why celebrating day one the same way you'd celebrate year ten is not soft, it is precise evidence collection. Episode Chapters: 00:00 Cold open and introducing Christopher Butler01:38 2009: Laid off, bankrupt, baby on the way04:13 The loyal follower pattern and where it came from08:40 The $5,000 credit card that started Power of Positivity10:00 Rebuilding self-trust piece by piece11:31 Affirmations that actually work versus ones that fracture you14:25 Servant to steward: caring for others without erasing yourself22:01 Real positivity vs toxic positivity24:51 Gratitude as a trained skill, not a mood26:30 What to remember if you're still on the floor32:00 Where to find Chris Connect with Christopher Butler: Instagram: https://www.instagram.com/chrisordad Facebook: The Peaceful Christopher Power of Positivity: https://www.powerofpositivity.com If you're a coach who has quietly suspected that "positivity" was just one more performance being demanded of you, this conversation is the permission to stop performing and start telling the truth about what you actually have influence over right now. ✨ If today's conversation stirred something in you — I want you to take one next step before you close this episode.Take the Self-Trust Identity Map.Before strategy. Before motivation. Before more effort — you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now — and exactly where to focus next. https://www.theselftrustcoach.com/identity-map [https://www.theselftrustcoach.com/identity-map] ⭐ Subscribe and leave a review if this episode resonates — it helps more people find these conversations.

The Doer's Asymmetry | Lynn Howard on Authority

Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/identity-gap-humility-self-concept [https://www.theselftrustcoach.com/blog/identity-gap-humility-self-concept]You finished the conversation, replayed it in your head, and asked yourself why you over-explained to people who already respected you.This week I sat down with Lynn Howard, business development strategist, fractional COO, author, and co-creator of The Pursuit of Badasserie, who has spent 25 years building and selling companies across three continents. We trace the self-trust thread running through her decision to buy a franchise as a single mom, her partnership in Badasserie, and the moment she caught herself reaching for validation from people who were already in her corner. The conversation lands on the gap between what your results are and what your self-concept will accept.In This Episode, We Explore:• The Identity Gap: why babbling in front of people you respect is a self-concept lagging behind a result, not a personality flaw• Outsourcing Your Safety: how high achievers wait for someone else to say the words they have not yet said to themselves• Choice Before Evidence: Lynn's franchise decision as a clean example of choice, then practice, then expression• The Doer's Asymmetry: executing at a high level while still treating your own self-concept as a question mark• Have Your Own Back in Partnership: self-trust as the willingness to ride highs and lows with someone else, not as control or knowing everything• Discomfort Tolerance as a Business Asset: why your current circle can only hold you at your current levelEpisode Chapters:00:00 The self-trust thread running through one career03:30 Single mom, three kids, and a franchise offer in California06:30 The voice that asked, who are you to ask people to trust you09:30 Doers get the reward in the accomplishment, not the recognition14:30 Catching yourself reaching for validation from people who already see you19:30 When you need someone else to say the words first25:30 Hitting the ceiling of being siloed as just you30:30 What self-trust actually looks like inside a partnership37:00 Where self-trust breaks for entrepreneurs at every revenue level41:00 The room you stand in is the level you live at44:00 Where to find Lynn and The Pursuit of BadasseryConnect with Lynn Howard:The Pursuit of Badasserie on YouTube: https://www.youtube.com/@UCmi22_-q4zxRHBKtVrWNw3g [https://www.youtube.com/@UCmi22_-q4zxRHBKtVrWNw3g] Website: https://thepursuitofbadasserie.com [https://thepursuitofbadasserie.com]Lynn's book on the personal side of her story: And So, She Did https://a.co/d/08fWo0bi [https://a.co/d/08fWo0bi]Join the Conversation:If you are the doer who keeps the head down and the deliverables moving, and you noticed this week reaching for one more piece of outside confirmation before you would let your own decision count, this episode is for you. ✨ If today's conversation stirred something in you — I want you to take one next step before you close this episode.Take the Self-Trust Identity Map.Before strategy. Before motivation. Before more effort — you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now — and exactly where to focus next.👉: https://www.theselftrustcoach.com/identity-map [https://www.theselftrustcoach.com/identity-map]And if you're a coach or expert who already knows what's in the way — if you're done operating from almost and ready to claim the authority that makes your business vision a reality — Claimed is my private six-month coaching container for exactly that. Not a curriculum. Not someone else's strategy. Identity-level work that changes the person leading the business.👉: https://www.theselftrustcoach.com/claimed [https://www.theselftrustcoach.com/claimed]📩 Have a self-trust story to share?: https://www.theselftrustcoach.com/yourstory [https://www.theselftrustcoach.com/yourstory]⭐ Subscribe and leave a review if this episode resonates — it helps more people find these conversations.