Ditch the Vanity Metrics: Growing Your Business with Practical Marketing Strategies

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Send us Fan Mail [https://www.buzzsprout.com/2386041/fan_mail/new] Ditch the Vanity Metrics: Growing Your Business with Practical Marketing Strategies - Ep. 83. Link to The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 📖 SEO Guide: https://www.justthrivemarketing.com/google-business-profile-guide. Welcome to the Showbiz Side Hustle Podcast, where today's episode features Ellie Hamilton of Just Thrive Marketing, an expert in marketing and social media for creative businesses. With a strong corporate background and a no-nonsense strategic approach, Ellie Hamilton brings much-needed clarity to the often overwhelming world of self-promotion for performerpreneurs. In this episode, we explore how performers can refine their marketing strategy, build an authentic online presence and turn visibility into tangible opportunities. Whether you're starting a side hustle or ready to level up, get ready for practical advice on nailing your ideal client, making the most of your website and social channels, harnessing the power of Google Business Profile and blending creativity with tried-and-tested business tactics. Chapters 00:00 Ellie Hamilton's strategic marketing approach 04:00 Common social media marketing mistakes 08:15 Building a marketing strategy 11:02 Understanding SEO and sales funnels 14:57 Optimizing your Google Business Profile 18:02 Promoting the Showbiz Side Hustle Handbook 21:40 Networking and finding clients 24:09 Connecting with network and resources 📕 Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 🎭 Join our community: https://www.facebook.com/groups/Performerpreneur 📕 Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR 🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rss Connect with Nicole: Facebook: https://www.facebook.com/Performerpreneur Instagram: https://www.instagram.com/performerpreneur Website: https://performerpreneur.co.uk/ #ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur

Dragon's Den to 85 Razzamataz Schools: Denise Hutton-Gosney | Ep 89

Send us Fan Mail [https://www.buzzsprout.com/2386041/fan_mail/new] From a first dance class at 11 to a Dragon's Den deal and 85 theatre schools, Denise Hutton-Gosney is living proof there's no single path to success. Grab Spotlight on Success on Amazon: https://www.amazon.co.uk/Spotlight-Success-Passion-Meets-Purpose/dp/B0FFH88B1C In this Spotlight Series episode, host Nicole Louise Geddes sits down with Denise Hutton-Gosney, founder of Razzamataz Theatre Schools and the person who wrote the foreword for Spotlight on Success. Denise shares the full arc: growing up in Renfrew with money tight, catching the dance bug late, performing as a trapeze artist at the Millennium Dome and the London Palladium, and then building one of the UK's biggest performing arts franchises after her time in the spotlight came to an end. It's an honest, warm conversation about the "spotlight shift" every performer eventually feels, and why the end of one act is only the beginning of another. WHAT YOU'LL LEARN * Why there's no one path to success, and how a late start can still lead to an empire * How to spot the "spotlight shift" and plan your second act before you're forced to * Using franchising to scale a passion into 85 UK schools plus international territories * What Dragon's Den was really like, and the seven-year partnership with Duncan Bannatyne * Why performing arts training builds confidence that transfers to any career * How to beat imposter syndrome by staying curious and finding the right mentors ABOUT DENISE Denise Hutton-Gosney is the founder of Razzamataz Theatre Schools, now with 85 schools across the UK plus master franchises in the UAE (Dubai) and the Republic of Ireland. A former dancer and trapeze artist, she took the business onto Dragon's Den, secured investment from Duncan Bannatyne and later bought her shares back, and went on to win a ten-year contract with TUI. She wrote the foreword for Spotlight on Success. ABOUT THE SERIES The Spotlight Series features the co-authors and creatives behind Spotlight on Success, the PerformerPreneur book redefining what success looks like both in and out of the showbiz spotlight. LINKS * Denise's Dragon's Den episode: https://www.bbc.co.uk/programmes/p00b3kkm * Razzmatazz Theatre Schools: https://www.razzamataz.co.uk/ Found this inspiring? Hit like, follow or subscribe, and tag @performapreneur across socials. Chapters 00:00 Welcome and introducing Denise Hutton-Gosney 01:02 The Spotlight Series and hello from Denise 02:05 From Renfrew to the Millennium Dome 05:22 The spotlight shift 06:23 Why the theatre school was born 07:47 Juggling classes across the North 09:57 Scaling Razzamataz through franchising 11:05 How big Razzamataz is today 11:40 Imposter syndrome and staying curious 13:43 The Dragon's Den story 15:29 Does performing arts build confidence 17:53 Crossing paths and why the book matters 20:33 How the Razzamataz franchise works 22:52 Passion, purpose and legacy 24:10 You can have it all 26:54 Closing thoughts and outro #ShowbizSideHustle #SpotlightOnSuccess #Performapreneur #DragonsDen #PerformerToEntrepreneur #TheatreSchool #SecondAct #WomenInBusiness 📕 Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 🎭 Join our community: https://www.facebook.com/groups/Performerpreneur 📕 Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR 🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rss Connect with Nicole: Facebook: https://www.facebook.com/Performerpreneur Instagram: https://www.instagram.com/performerpreneur Website: https://performerpreneur.co.uk/ #ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur

1 de jul de 202628 min

Ditch the Vanity Metrics: Growing Your Business with Practical Marketing Strategies - Ep. 83

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