The Sight Side
Dara Broadous is an ADHD creative generalist whose work spans fashion, bridal, graphic design, brand work, and art direction. She designs plus-size pants and jackets at Lane Bryant, freelances on bridal gowns, did the art direction for an intimate music experience called June's Room, and is launching her own podcast, Speaking in Draft, in June 2026. This is a conversation about what it actually looks like to build a creative career when your brain works the way ours work. Dara talks about how she figured out she had ADHD through TikTok, what changed after diagnosis, and what it means to be a Black woman finding the language for her own wiring in her 20s when the system around her was never set up to spot it. She walks through the full arc of her design career, what corporate fashion is actually made of (a lot more emails than people think), and how she's learned to lead with the creative and build systems underneath it so the boring parts stop crushing the work that lights her up. We get into the maximizer's curse, the urge to tinker with something that's already done, and how she uses intent as the gate that tells her when to put the pencils down. James shares his own version of that struggle. We also talk about masking at work, how being upfront in interviews about how she actually operates has been a strength rather than a liability, and what she'd say to a younger neurodivergent creative wondering if there's a place for them in this kind of work. Welcome to the island. We have cookies. A FEW LINES WORTH LIFTING > "I'm a person who highly, highly, highly values work-life balance, 'cause I can get burned out very quickly." > "Starting is often the hardest. So if I already know that about my brain, I'm going to make sure that the barrier to entry is as small as it can possibly be, because that is something that is a kindness to myself." > "People are much more receptive to, 'hey, here's a thing I see that might cause us a lot of extra work in the future. We could do this thing now that would prevent that happening.'" > "If we're going to ask people to spend their hard-earned money, let's give them something that is actually worth that." > "I think honestly the most interesting people have the most unexpected, crazy life path." TOPICS IN THIS EPISODE * Meeting at the Generalist World event and the unique skill stack exercise * Figuring out ADHD through TikTok, and what late identification looks like for Black women * The hyperfocus and the burnout that lives right next to it * Hobby graveyards (the two-week shelf life version and the six-month version) * The full design arc: bridal, Abercrombie & Fitch / Gilly Hicks, Lane Bryant, freelance bridal, art direction * Seeing your own design in the wild on a solo trip to Amsterdam * Designing plus-size with the customer at the center instead of the edge * Pockets * Innovation, disruption, and finding your people inside a corporate team * The neurodivergent-versus-allistic split: results-coded thinkers versus method-coded thinkers * Intent as the test for when a piece of work is actually done * The maximizer's curse and giving yourself permission to fail * Masking at work, and what it looks like to interview as your actual self * Just be direct: what Dara wishes managers and colleagues understood * For the younger neurodivergent creative still figuring out where they fit ABOUT DARA BROADOUS Dara Broadous is a fashion designer and multidisciplinary creative whose work spans fashion, bridal, graphic design, brand work, and art direction. She currently designs in the pants and jackets category at Lane Bryant, designing plus-size apparel for real bodies in a market the industry has historically underserved. Earlier in her career she designed intimates for Gilly Hicks at Abercrombie & Fitch, and she has continued to take on freelance bridal work, including hand-beaded wedding gowns for individual clients. She recently served as art direction lead for June's Room, an intimate music experience founded by Mercedes. Dara identifies as an ADHD creative generalist and is launching her own podcast, Speaking in Draft, in June 2026. FIND DARA * Website: darathedesigner.com [https://darathedesigner.com] * Instagram: @becoming.dara [https://instagram.com/becoming.dara] * LinkedIn: linkedin.com/in/darabroadous [https://www.linkedin.com/in/darabroadous/] * Her podcast: Speaking in Draft (launching June 2026), @speakingindraft.co [https://instagram.com/speakingindraft.co] ABOUT THE HOST James Hickey is the founder of PathWays Collective and host of The Sight Side. He is an AuDHD systems architect, Licensed Peer Recovery Supporter, and author of Cyberspace Psychosis and the Virtual Reality Blues. He was identified as autistic and ADHD in his forties, after decades of being labeled unfocused, underperforming, or not living up to his potential. Website: https://pathwayscollective.net/the-sight-side [https://pathwayscollective.net/the-sight-side] LinkedIn: www.linkedin.com/in/james-hickey-9b8ab43a2 [http://www.linkedin.com/in/james-hickey-9b8ab43a2]
8 episodios
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