The $47,000 Mistake: Robin Wilson on Jumpstarting Sales Team Social Media at NADA 2026

Part 1 - Stop Selling, Start Being Human: How to Sell 150+ Cars a Month with Organic Social Media

This episode features Frank Crinite sharing his personal story of transformation, centered around a pivotal internal turning point where he realized he could no longer continue living the same way. The conversation focuses less on a single dramatic moment and more on the internal shift that led to change—highlighting how real transformation happens through consistent, daily decisions rather than overnight breakthroughs. Key themes: Personal breaking point and internal realization Choosing change over comfort Letting go of old identity Growth through small, consistent actions Long-term transformation and perspective shift https://www.facebook.com/frank.crinite  https://www.linkedin.com/in/frank-crinite-8a4a3367/ #AutomotiveSales #SocialSelling #CarSalesTips #OrganicSocial #SalesMotivation #FrankCrinite

Part 2 - The Entrepreneurial Pivot: Adam Marburger on AI Capacity and Authentic Networking

In the second part of our conversation with Adam Marburger, we explore the practical impact of moving "redundant crap" to AI to 4X your business capacity. Adam discusses how freeing up 75% of your time isn't about cutting staff, but about allowing your team to double down on human relationships and creative strategy. We also dive into the necessity of constant evolution in social media and why showing up as your true, authentic self online creates "big hug" moments when you finally meet your network in person. From automating $10-an-hour tasks to the importance of being "servant-minded" in business, this episode is a blueprint for any leader looking to navigate the modern entrepreneurial landscape. https://www.ascentdealerservices.com/ https://www.facebook.com/adammarburger https://www.linkedin.com/in/adam-marburger/ #SocialGrenade #AdamMarburger #EntrepreneurLife #AIBusiness #AuthenticNetworking #BusinessScaling #LeadershipMindset

Part 1 - From Heartbreak to High Growth: The Real Story Behind Ascent Dealer Services

Most people wait for the “right time” to start a business. Adam Marburger started his in the middle of chaos. In this episode, we get real about what it actually looks like to build something when life is falling apart. Not the polished version. The truth. We talk about: Starting a business in the middle of heartbreak and uncertainty What pressure, responsibility, and resilience actually feel like How becoming a girl dad changes your perspective (and your standards) And why social media isn’t optional if you want real business growth This isn’t a highlight reel. It’s a conversation about grit, identity, and doing the work when it would be easier not to. If you’ve ever felt like life hit you at the worst possible time… this one’s for you. https://www.ascentdealerservices.com/ https://www.facebook.com/adammarburger https://www.linkedin.com/in/adam-marburger/ #SocialGrenade #AdamMarburger #BusinessScaling #AIforBusiness #EntrepreneurMindset #AutomationStrategy #LeadershipGrowth

Stop Wasting Your Ad Budget: Gary May on Vendor Transparency and Retargeting

In this follow-up session, Gary May returns to the Social Grenade Podcast to pull back the curtain on dealership vendor relationships. Gary and Robin discuss why high-performing dealers must demand total transparency, especially when vendors realize their targeting is off-track. The conversation shifts to the critical importance of lead attribution—moving beyond the click to understand exactly what happens once a customer lands on your site. Gary explains the power of smart retargeting, the necessity of tracking conversions from "contacted" to "sold," and why a low CPC often masks a lack of real results. If you want to hold your marketing partners accountable and ensure every dollar is spent in your actual operating region, this episode is a must-watch. linkedin.com imacsweb.com instagram.com #SocialGrenade #GaryMay #DigitalMarketing #DealerTransparency #LeadAttribution #RetargetingStrategy #AutomotiveSales

“What Do You Actually Do?” — Gary May on Digital Marketing, Consulting, and Accountability in Automotive

In this episode, Robin Wilson sits down with automotive industry veteran Gary May to tackle a question many people ask—but few can clearly answer: What do you actually do? Gary walks through the origin of IM@CS (Interactive Marketing & Consulting Services), explaining how the company was built to help dealerships navigate the growing complexities of digital marketing with accountability, strategy, and real consulting—not surface-level metrics or outsourced solutions. The conversation dives into why many agencies rely on vanity KPIs, why copying strategies from other markets often fails, and how dealers can’t afford to ignore broader economic, logistical, and consumer behavior trends. From OEM mandates and white-labeled services to social media storytelling and forecasting what truly moves metal, Gary breaks down what’s missing in today’s automotive marketing landscape. This episode offers an honest, in-depth look at why consulting, education, and understanding context matter more than buzzwords—and why dealerships need partners who look beyond reports and into real-world impact. linkedin.com imacsweb.com instagram.com #SocialGrenade #GaryMay #AutomotiveDigital #G4Analytics #DataIntegrity #DealerMarketing #DigitalAccountability