Marketing for Therapists 101 with Darcy Sullivan

Why Making More Money Still Feels Tight

Making more money doesn’t solve cash flow stress when our spending expands to match every new dollar. We explain Parkinson’s Law, the feast-or-famine cycle, and how Profit First “small plates” can help therapy practice owners pay themselves consistently and scale with clarity. Meet with one of our coaches [https://www.therapybusinesspod.com] Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com [https://www.pf4pt.com] to join the waitlist and get early access.  *Intro/outro song credit: King Around Here by Alex Grohl

How Jody Grew Her Clinic to Over $4 Million in Revenue

We sit down with Jodie Layne to unpack how she builds clinic growth with clear positioning, simple messaging, and consistent follow-up that stays human. We also dig into the POWER framework she used to help scale a hormone clinic to $4.2M and how clinic owners can use automation and AI without losing trust or personality. Email Jody: Jody@acceleratedmedicalpractices.com [jody@acceleratedmedicalpractices.com] Join her workshop [https://acceleratedmedicalpractices.com/our-services/profitable-practice-growth-workshop/] Subscribe to her Podcast: Beyond Hormones, the Business of Wellness [https://solutions.acceleratedmedicalpractices.com/podcast-page.html?_gl=1*uhq1og*_ga*MTc4MDQ4ODU1NC4xNzc5ODE0NzM2*_ga_BEMWRLF4JY*czE3Nzk5ODE5NDIkbzMkZzEkdDE3Nzk5ODE5NDckajU1JGwwJGgw] Our Profit Coaching program is enrolling new practices now.  We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school.  To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com.  Meet with one of our coaches [https://www.therapybusinesspod.com] Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com [https://www.pf4pt.com] to join the waitlist and get early access.  *Intro/outro song credit: King Around Here by Alex Grohl

Psychology Today Profile Fixes That Get Clicks

We break down what makes a Psychology Today profile get clicked and why the first two sentences of your bio matter more than most therapists realize. We also share practical fixes for jargon, AI-written copy, and photos so your profile feels human and draws the right clients. Meet with one of our coaches [https://www.therapybusinesspod.com] Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com [https://www.pf4pt.com] to join the waitlist and get early access.  *Intro/outro song credit: King Around Here by Alex Grohl

Mailbag: Referral Networks, Cancellations and Waitlists

We answer three tough practice questions that hit both the heart and the bottom line: how to build referral partners as an introvert, how to handle cancellation fees without guilt, and how to think clearly about wait lists and ethics. We share simple language and practical rules that protect cash flow, strengthen your reputation, and help more clients get the right care faster. Meet with one of our coaches [https://www.therapybusinesspod.com] Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com [https://www.pf4pt.com] to join the waitlist and get early access.  *Intro/outro song credit: King Around Here by Alex Grohl

Building A Practice That Survives Medical Leave with Laurel van der Toorn

We talk with Laurel, an EMDR group practice owner, about the moment a sudden medical crisis forced her away from her practice for five months. We break down the real systems that kept her team supported, her clients cared for, and her finances stable so she could focus on healing.  Connect with Laurel: https://www.laureltherapy.net/ [https://www.laureltherapy.net/] Our Profit Coaching program is enrolling new practices now.  We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school.  To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com.  Meet with one of our coaches [https://www.therapybusinesspod.com] Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com [https://www.pf4pt.com] to join the waitlist and get early access.  *Intro/outro song credit: King Around Here by Alex Grohl