The Training Effect

The Road to Franchise Mastery w. Jeremy Morgan

Most franchise training programs fail because they treat onboarding as a one-time event instead of an ongoing development system. Jeremy Morgan, Group President of Horsepower Brands, has spent nearly two decades proving there is a better way. In this episode, Jeremy reveals how he has launched several hundred franchisees into home services by building training systems that balance urgency with empathy, teaching with coaching, and structure with flexibility. He breaks down the three phases of effective onboarding, explains why confidence must be earned rather than given, and shares how he measures success beyond just metrics to include cultural buy-in and franchisee loyalty. From understanding different learning modalities to using AI tools for virtual ride-alongs, Jeremy demonstrates what it takes to set franchise owners up for sustainable long-term success. If you are building or scaling a franchise system, this conversation offers a blueprint for creating training infrastructure that serves franchisees for life, not just through launch. Timestamps: 00:00 - The hardest lesson about multi-unit ownership 00:30 - Welcome and introduction to Jeremy Morgan 01:35 - The biggest mistakes new franchise owners make in the first 90 days 04:50 - Why urgency matters in the setup phase 06:05 - Delivering training through different modalities 07:30 - Balancing the what, how, and why of franchise training 09:10 - Why understanding the why changes everything 10:20 - Role modeling training methods for franchisees 12:10 - Teaching versus coaching in the field 13:05 - What an effective onboarding program actually looks like 14:40 - The flipped classroom approach to franchise training 16:35 - Why ongoing training matters as much as onboarding 19:05 - Thinking strategically about franchisee development 21:05 - Building confidence in first-time business owners 23:00 - Training requires ongoing coaching to succeed 25:00 - Creating training systems across multiple brands 28:00 - The warning about brand stacking too soon 29:15 - Why caring about franchisees matters more than P&L 31:15 - How to measure when training is actually working 33:00 - The linchpin of franchise culture starts at onboarding 35:10 - Preventing operational breakdowns before they happen 37:10 - Using personality profiles to understand franchisees 39:40 - A franchisee who learned to speak sales like learning English 43:10 - The franchise brand that feels like home Follow Doug Mark: LinkedIn: https://www.linkedin.com/in/dougmark/ [https://www.linkedin.com/in/dougmark/] Website: https://www.thetrainingeffect.com [https://www.thetrainingeffect.com] Connect with Jeremy Morgan: LinkedIn: https://www.linkedin.com/in/jeremynmorgan/ [https://www.linkedin.com/in/jeremynmorgan/] Website: https://www.horsepowerbrands.com [https://www.horsepowerbrands.com]

Communicating Your Why w. MK Piacentini-Kao

What does it take to build teams that don't just perform but truly excel in a franchise environment? MK Piacentini-Kao, Studio and Field Training Manager at Heyday, shares how she bridges the gap between corporate standards and frontline execution across 36 locations nationwide. From spending 16-20 hours a week on the front desk to implementing "Thriving Studios" workshops, MK reveals why the best training happens when managers lead from the front, not from the office. Learn how to use KPIs as storytelling tools, why explaining the "why" is critical for younger generations, and how to have difficult conversations early before they become performance issues. Plus, MK shares insights from her role on a school board managing a district of 12,000 students and how it shapes her approach to team development. Timestamps: 0:00 Introduction and MK's role at Heyday 1:50 Traveling across 36 locations: coaching franchisees and managers 4:20 The relationship between operations and training 6:30 Why explaining the "why" matters for younger generations 8:05 Common operational breakdowns in franchise environments 9:15 The 33.3% communication split: franchisor, franchisee, shop manager 10:30 The myth of passive franchise ownership 12:10 The importance of active listening in franchise success 14:00 Training teams to deliver consistent high-touch service experiences 15:30 How Heyday provides 100+ hours of additional education 17:20 The relay race: front of house and back of house working together 20:10 Recruiting and training high-performing teams: finding the "why" 23:45 Using KPIs strategically without creating fear 25:50 Why membership conversion is the most important metric 27:15 Onboarding approach: first week, first month, first 90 days 29:30 Handling underperformance and difficult conversations 32:05 Maintaining brand standards without micromanaging 33:45 Building trust and accountability as a field trainer 36:30 School board experience and its impact on operations 40:05 Case study: turning around a struggling franchise location 42:10 Rapid fire questions begin 42:25 What franchise operators should stop doing immediately 44:40 Favorite training tools and resources 45:40 Why men should get facials 48:30 Favorite cheesesteak in Philly 54:00 How to connect with MK and learn more about Heyday Follow Doug and MK: LinkedIn: https://www.linkedin.com/in/doug-mark-649866a/ [https://www.linkedin.com/in/doug-mark-649866a/] Website: https://www.learningzen.com/ Connect with MK:  LinkedIn: https://www.linkedin.com/in/mkpiacentinikao/ Website: https://heydayskincare.com/

Unleashing Franchise Growth w. Kristin Del Sontro

What separates thriving franchise systems from struggling ones? It starts with understanding that franchisees are not buying a playbook. They are buying into a network, a support system, and a business coach who shows up in their backyard. In this episode, Kristin Del Sontro, Director of Operations at Retro Fitness, shares how 20 years of retail leadership prepared her to revolutionize franchise operations. From becoming a certified personal trainer to prove credibility, to fixing underperforming locations by focusing on the people piece and operational routines, Kristin reveals why teaching beats telling, why trust matters more than directives, and how protecting low coach-to-franchisee ratios creates genuine partnerships. She breaks down the suite of services that sets Retro apart, explains why your front desk staff shapes member experience more than equipment ever will, and shares the mindset shift required when moving from corporate mandates to franchise suggestions. If you are scaling a franchise system or leading distributed teams, this conversation offers a masterclass in building infrastructure that supports without suffocating, trains without overwhelming, and wins by treating every interaction as relationship-building first. Timestamps: 00:00 - The power of peer networks in franchise systems 00:30 - Welcome and introduction to Kristin Del Sontro 02:00 - From retail management to franchise operations 04:10 - Becoming certified to build credibility 06:00 - Blending fitness knowledge with operational expertise 08:15 - The scary leap franchisees take 09:30 - Buying into a network, not just tools 11:10 - Being generous with time and paying it forward 11:40 - Transitioning from corporate retail to franchise 13:40 - What surprised her most about franchise operations 16:00 - Why mental health matters in fitness 16:45 - Creating consistency without crushing autonomy 19:00 - The suite of services that supports franchisees 21:00 - Protecting coach span for authentic support 24:00 - The role of the franchise business coach 27:50 - Meeting franchisees where they want to play 29:30 - Story time: Turning around underperforming locations 34:10 - The critical role of training in distributed networks 36:00 - Treating first jobs as formative experiences 38:00 - Building a people-first culture that retains talent 41:00 - The importance of the front desk role 41:35 - Advice for franchise leaders 42:05 - Founding New Jersey Sip Saver Social 44:25 - Where to connect with Kristin Follow Doug Mark: LinkedIn: https://www.linkedin.com/in/dougmark/ [https://www.linkedin.com/in/dougmark/] Website: https://www.thetrainingeffect.com [https://www.thetrainingeffect.com] Connect with Kristin Del Sontro: LinkedIn: https://www.linkedin.com/in/kristin-delsontro/ [https://www.linkedin.com/in/kristin-delsontro/] Retro Fitness Franchising: https://www.retrofitness.com/franchising [https://www.retrofitness.com/franchising] New Jersey Sip Saver Social: @njsipsaversocial on Instagram

Building Training Systems That Scale w. Katin Keirstead

In this episode of The Training Effect, host Doug Mark sits down with Katin Keirstead, Vice President of Operations at The Junk Luggers and Certified Franchise Executive, to explore what it takes to build training systems that can scale from hundreds to thousands of locations while maintaining quality and driving real business outcomes. Katin shares her journey from education and adult learning into the franchise world, where she helped scale Planet Fitness from approximately 600 to over 2,500 locations globally. During her nearly decade-long tenure, she established and transformed operational training programs that impacted over 30,000 team members, navigated the post-COVID landscape, and helped recapture 97% of the membership base. Throughout the conversation, Katin reveals the practical realities of implementing learning management systems, the critical difference between compliance training and behavior-changing training, and why the answers to your training challenges are always in the field, not in your office. She discusses the importance of understanding adult learners, the mistakes franchisors commonly make when developing training programs, and how to align learning KPIs with strategic business objectives. From mobile app adoption strategies that drove engagement from 63% to 89% to creating emotional connections through training materials, Katin provides actionable insights for franchise training professionals at any stage of growth. She also shares her philosophy on communication, leading distributed teams, and why unit level profitability should be the metric every franchise system tracks. Whether you are just starting to build your training infrastructure or looking to take your existing programs to the next level, this episode offers a masterclass in franchise training and development from someone who has done it at scale. Timestamps: * 00:00 - Introduction and welcome * 02:05 - Katin's journey from education to franchise operations * 02:50 - What is a Certified Franchise Executive and why pursue it * 04:35 - Scaling Planet Fitness from 600 to 2,500 locations * 06:45 - The state of training when Katin joined Planet Fitness in 2014 * 08:10 - Going back to basics: focusing on customer experience * 10:20 - The role of the learning management system in enabling scale * 13:20 - Common mistakes with technology implementation and change management * 14:50 - Aligning learning KPIs with strategic business objectives * 18:30 - Creating meaningful metrics beyond vanity numbers * 20:45 - Training initiatives that directly impacted business results * 21:20 - The mobile app adoption story: from 63% to 89% * 27:00 - Compliance training versus behavior-changing training * 30:05 - Designing learning for different audiences in franchising * 34:20 - Deciding which training modalities to use * 38:15 - Biggest mistakes franchisors make when developing training * 41:45 - Knowing what format will be most effective * 43:00 - Leading distributed teams and driving change * 46:30 - Ensuring every team member's voice is valued at scale * 49:25 - Quick questions: one piece of advice, common beliefs, key metrics * 51:00 - What excites Katin about The Junk Luggers * 52:10 - Regional food dish of New Hampshire * 53:25 - Closing and how to connect with Katin Connect with Doug:  LinkedIn: https://www.linkedin.com/in/doug-mark-649866a/ Website: learningzen.com [https://www.linkedin.com/redir/redirect/?url=http%3A%2F%2Fwww.learningzen.com&urlhash=dC7d&isSdui=true&lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BV5D1N7o2TrC8CxVwL4wukw%3D%3D] Connect with Katin:  LinkedIn: https://www.linkedin.com/in/katinkeirstead/ Website: https://katinkeirstead.kit.com/684fccda83

Why Great Systems Fail—And How to Fix Them w. Chris Allen

In this episode of The Training Effect, host Douglas Mark is joined by Chris Allen, founder of Vennspring and former visionary behind LearningZen, for a deep dive into why even great business systems break, and what can be done to fix them. From multi-layered government contracts to million-user training platforms, Chris brings real-world experience on how to move from complexity to clarity. Together, Doug and Chris explore how organizations can bridge the gap between vision and execution through smarter systems, stronger training, and operational alignment. What You’ll Learn in This Episode: * Why most system breakdowns aren’t tech issues—they’re people issues * How clarity gets lost as businesses scale * Why consensus can kill progress * The power of failure-forward cultures * How LMS tools can drive both performance and trust * How to turn training into a tool for both execution and franchisee evaluation * Real examples of systems driving measurable revenue impact This episode is a masterclass in making your systems, and your people, work smarter together. 00:00 – Introduction: Why systems fail and where clarity breaks down   03:10 – Chris’s journey from LearningZen to global consulting   06:20 – Consensus vs. clarity: The hidden risk in scaling   09:15 – How training bridges the gap between vision and execution   13:40 – Common founder mistakes when building systems   16:30 – Using LMS tools for culture, training, and franchise development   20:45 – Real-world examples of systems that drove measurable performance   24:00 – Why silos form—and how to reconnect marketing and IT   28:00 – Chris’s “ask dumb questions” method for real clarity   31:15 – Final thoughts and how to connect with Chris Allen Follow Doug and Chris: Connect with Doug:  LinkedIn: https://www.linkedin.com/in/doug-mark-649866a/ Website: https://www.learningzen.com/ Connect with Chris:  LinkedIn: https://www.linkedin.com/in/topherallen/ Website: https://vennspring.com/