The TrueIcon Podcast
She spent years helping students untangle their resumes and find the work that actually lit them up. The whole time, she was quietly ignoring her own advice. This one is for anyone who has ever helped everyone else find their path while staying stuck on the wrong one. In this episode of the TrueIcon Podcast, Jen sits down with Allison Beyer, CEO of Beyer Creative, a video production company that helps brands tell their story with clarity and confidence. Allison spent years building a career in higher education that looked impressive on paper and felt hollow on the inside. She helped students find their paths while quietly drowning on her own. Then she listened. Today she runs a thriving creative business, has built a community she never thought she would have, and is just getting started. Allison and Jen talk about the difference between the fear of going and the fear of staying, and why sometimes the scarier choice is not leaving. Allison opens up about the social anxiety that kept her isolated for years, the networking event that changed everything, and what it felt like to try video editing for the first time and feel completely on top of the world. She also talks about skills, why nothing from your past is wasted, and what it looks like to build a business and a life that actually fits who you are. In this episode: * The fear of staying vs. the fear of going and why both are real * How social anxiety kept Allison isolated for years and what finally shifted * The networking event she almost skipped that changed her entire life * Trying video editing for the first time and feeling on top of the world * Why nothing from your past career is ever wasted * Building Beyer Creative and finally choosing a path that fits * Legacy, community, and bringing more women into video production Episode chapters: 00:00 Welcome and intro 01:13 What is taking up the most space right now 03:43 The fear of staying vs. the fear of going 05:54 Social anxiety, isolation, and the nagging feeling something was missing 14:25 The career that looked right on paper and felt wrong inside 22:36 The moment she finally listened 28:30 Trying video editing for the first time 34:33 Transferable skills and why nothing is wasted 39:16 Building Beyer Creative and staying true to the vision 51:40 Legacy, community, and bringing more women into video production If this episode inspired you, please subscribe, rate, and leave a review. Connect with Allison: LinkedIn: https://www.linkedin.com/in/allisonbeyer/ [https://www.linkedin.com/in/allisonbeyer/] Instagram: @allison.beyer | @beyercreative Website: www.beyer-creative.com [http://www.beyer-creative.com] Connect with Jen and TrueIcon: Instagram: @beatrueicon LinkedIn: https://www.linkedin.com/in/jenniferdegroff/ [https://www.linkedin.com/in/jenniferdegroff/] Website: https://www.beatrueicon.com [https://www.beatrueicon.com] About Allison Beyer: Allison Beyer is the CEO of Beyer Creative, a video production company that helps brands tell their story with clarity and confidence. She is passionate about community, creativity, and bringing more women into the world of video production. About the TrueIcon Podcast: Hosted by Jennifer DeGroff, the TrueIcon Podcast is an interview show about authenticity, growth, and redefining success on your own terms. #beatrueicon #staytrueandboldlygrow #videoproduction #entrepreneurship
9 episodios
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