How the Super Bowl Is Rewriting the Rules of Sponsorship, Experience, and Memorability

When AI Disappears: What Happens to Human Experience?

What happens when AI shifts from the thing brands want you to see to the thing they hide entirely? Max and Elke explore the invisible line between operational AI orchestrating experiences and the consumer backlash demanding genuine human connection. From synthetic audiences to raw creative authenticity, they unpack why the future of experiential marketing isn't about smarter AI—it's about leaving people feeling more human than when they arrived.

Coachella 2026 for Fans or for Feeds?

Coachella sold out in three days and generated $754M in earned media value — but at what cost to the fan? In this episode, Elke and Max unpack a seismic shift in experiential marketing: the rise of B2I (business-to-influencer). From creator economy sessions to brand activations designed for filming angles, not fans, they explore what happens when live experiences stop creating memories and start creating content.

The Milan Olympics and the New Sponsorship Era: From Visibility to Integration

Discover how the Milano Cortina Winter Olympics 2026 signaled a massive shift in Olympic sponsorships and brand integration strategies. Max and Elke dive deep with Corban Baxter, GMR's EVP of Products, exploring what brands can truly learn for LA 28. Uncover integrated brand experiences, personalized fan journeys, AI-driven storytelling, and the critical balance between commercialization and authentic magic. The Olympics are evolving—from simple logo placement to meaningful immersion. So must your brand strategy.

Spring Break Is Dead — And Brands Helped Kill It

In this episode of the Voice of Experience, come along with Max and Elke as they explore the evolution of Spring Break from a cultural phenomenon to a curated experience, and what brands can learn from these changes. They also analyze how youth culture, social media, and experiential travel are shaping the future of leisure and brand engagement.

How the Super Bowl Is Rewriting the Rules of Sponsorship, Experience, and Memorability

In this episode, Elke and Max delve into the evolving landscape of marketing surrounding the Super Bowl, exploring the cultural shifts, the impact of high advertising costs, and the importance of memorable storytelling. They discuss the challenges brands face in creating impactful ads, the role of sponsorship, and the potential of women's sports and global expansion in reshaping the future of advertising. The conversation emphasizes the need for brands to rethink their strategies and embrace a more holistic approach to marketing that goes beyond traditional ad placements.