Episode 67 - Your Next $20K Isn't From a New Client — It's From the Ones You Already Have

Episode 75: How to Turn Your Content Into a Sales Machine

You're posting. You're showing up. You're doing all the things. And the sales still aren't there. That's not a content problem. That's a strategy problem. In this episode I'm getting into something that completely changed the way I run my business about six months ago. Your content is not a marketing machine. It's a sales mechanism. And once you actually get that, the way you create content is never the same. I walk you through how to use your content to move people through your sales process, what most people get wrong when they copy what they see others doing online, and why having too many directions in your content is quietly killing your conversions. I also share the realtor analogy that I use with my clients all the time because honestly it just makes it click, the three things your content actually needs to be doing, and a real client story of a coach who filled her group program before going on maternity leave by doing exactly this. This is the strategy I teach inside Wealthy Woman and it's the thing that means you don't need to go viral, you don't need to be on every platform, you just need to understand your mechanism. Since you're here, I want to personally invite you into a free complimentary strategy session with me. We'll look at where you are right now, what's pulling your focus in too many directions, and the one strategy that actually fits your business so you can stop dabbling and start scaling. 👉🏼 Book your free Strategy Session [https://kristichaves.com/]   TIMESTAMPS 00:00 Your content is a sales mechanism, not a marketing machine 01:54 Why copying someone else's content strategy doesn't work 03:51 The realtor analogy that changes how you think about content 06:06 The one job every piece of content actually has 07:59 The three content types that move people to the next step 11:15 Real client example: filling a group program before maternity leave

Episode 73 - Find the Exact Gap in Your Sales in 10 Minutes

In this episode, I'm breaking down the actual bottleneck in your business and why it almost always lives inside your sales process, not your marketing. I walk you through the four stages of every sales mechanism, how to audit each one, and how to pinpoint the exact micro-problem that's costing you conversions. Because when you solve the right problem, everything else opens up. We talk about why going viral means nothing without conversion strategy — and I share a real client example where 1.2 million views on a reel still didn't produce the results she wanted, and exactly what we did to fix it. I break down why your marketing should be doing sales work all the time, what it actually means to have a gap in your sales process (hint: it's more specific than you think), and how solving one micro-problem creates a chain reaction across your entire business ecosystem. This is the strategic lens I use with every client — not blind optimism, not mindset reframes, just clear problem identification and a direct path to the solution. Since you're here, I want to personally invite you into a free complimentary strategy session with me. We'll look at where you are right now, what's pulling your focus in too many directions, and the one strategy that actually fits your business so you can stop dabbling and start scaling. 👉🏼 Book your free Strategy Session [https://kristichaves.com/]   TIMESTAMPS 00:00 Why more leads isn't your real problem 01:48 The four stages of every sales process 04:32 Is your content actually driving people toward an offer? 08:48 Are people converting once they're in the conversation? 10:43 Real client example: 1.2M views and still not converting 15:25 How to identify your specific gap right now

Episode 72 - More Strategies Won't Grow Your Business (Do THIS instead)

There's a way to build your business by chasing more information, more tactics, more strategies. And there's a way to build it where you go all in on who you are and the one path that's actually yours. In this episode, I'm breaking down what actually scales a business right now. It's not more certifications, frameworks, or knowledge. It's two things working together: convicted energetics and going all in on one strategy. This is the unlock that moved me from a stacked calendar to making 40 to 60K months working a few days a week, completely in love with what I do. We talk about why people don't actually hire you for your client results or your income numbers. They hire you for your life. Your life experience is your real resume, and the more you lean into that, the more magnetic your work becomes. I share why I stopped leading with launch numbers and started leading with the truth of being raised by two coaches, and what I'm walking through right now with my daughter's health. Great businesses are built in strategic stacking and focus. When you master the one, you take on the next. And when you bring embodied ownership of who you are together with one strategy you've gone all in on, no one can replace what you do. Since you're here, I want to personally invite you into a free complimentary strategy session with me. We'll look at where you are right now, what's pulling your focus in too many directions, and the one strategy that actually fits your business so you can stop dabbling and start scaling. 👉🏼 Book your free Strategy Session [https://kristichaves.com/]   TIMESTAMPS 00:00 What you actually need to scale (it's not more information) 01:23 How you bring clients in vs what you're known for 02:19 Your life is your resume 05:13 Owning your 10 out of 10 is a decision, not something you earn 07:37 The 2020 coaching certification story 09:32 The second piece: knowing what to focus on 11:30 The system that creates predictability 13:18 Two client examples (hot audience vs leveraging other communities) 15:41 Master one strategy, then take on the next

Episode 71 - BTS: Close Every Sale By Calling Your Client into Potential

There’s a way to sell that feels pushy, heavy, and transactional. And there’s a way to sell where the person feels seen, expanded, and fully activated in what’s possible for them. This episode is about the second. In this mini sales training, I’m breaking down what actually makes someone say yes and it’s not scripts, pressure, or perfectly handling objections. It’s your ability to hold someone in their highest potential and help them see what they can’t yet see for themselves. We talk about why sales starts with you — your belief, your capacity to see bigger, and your willingness to live inside your own next level. Because the truth is, you can only sell people to the level of potential you’re willing to hold for yourself. I walk you through what’s really happening on sales calls, why most people move too quickly into “details,” and how to slow down and anchor someone into what they actually want before anything else. We also go deep into objections — and why they’re almost never about time or money. Instead, they’re usually rooted in a lack of belief. Not believing it’s possible. Not believing it will work. Not believing they can actually have what they want. And that’s where real sales happens. You’ll learn how to approach objections through truth, not persuasion. How to create safety through honesty. And why calling someone forward — instead of playing it safe — is one of the most powerful things you can do. This episode will change how you think about sales, content, and even your own growth. Because when you understand this, selling stops feeling like something you “do”… and becomes a natural extension of who you are. Since you’re here, I want to personally invite you into a free complimentary strategy session with me. We’ll look at your sales process together — your content, your calls, your conversion points and identify exactly what’s keeping people from saying yes and how to shift it. 👉🏼 Book your free Strategy Session [https://kristichaves.com]   TIMESTAMPS 00:00 The truth about what actually closes sales 01:30 Why your job is to sell people on their potential 05:00 Why most people feel “off” in sales 07:00 The biggest mistake on sales calls (going to details too fast) 09:30 Selling through potential vs problems 12:00 How to create desire and emotional connection 14:00 Why energy matters more than words 18:00 How to handle objections the right way 21:00 What objections are really about 26:00 Becoming someone who naturally converts

Episode 70 - The Coaching Business Ecosystem That Creates Recurring Revenue

There are ways to build a business where you’re constantly chasing clients. And there are ways to build a business where clients, marketing, and sales all work together. A real business ecosystem creates predictability. In this episode, I’m taking you inside a moment from a $25,000 mastermind where I realized how many incredibly talented women were still building their businesses without systems that actually support long-term growth. I share the story of one of my clients who filled her first program with 17 people — but had no plan for what came next — and how that moment led us to completely redesign her business into a retention-based model that creates consistent income without relying on launches. We break down what a true business ecosystem actually is and why most people are focusing on the wrong things — trying to fix marketing or sales without realizing the root issue starts with offer design. I walk you through why retention is the foundation of everything, how your clients become your most powerful marketing asset, and why designing your offer around your unique genius (not generic structures) is what actually creates long-term growth. We also talk about what happens when your business is built this way — where you no longer need clients to come in… you simply choose when you want them to. This episode is about building a business that supports your life, not one that constantly demands more from you. Since you’re here, I want to personally invite you into a free complimentary strategy session with me. We’ll look at your business together to see what’s working, what’s not, and how to build a real ecosystem that creates predictable income and long-term growth. 👉🏼 Book your free Strategy Session [https://kristichaves.com]   TIMESTAMPS 00:00 The $25K mastermind realization 01:20 Why most businesses aren’t predictable 02:40 The question that changes everything 04:00 Client story: 17 enrollments, no next step 05:30 What a real business ecosystem is 07:10 Why offer design comes first 09:00 Designing for retention (not churn) 11:00 How retention fuels marketing 13:20 Why your clients become your best marketing 15:00 Removing pressure from sales 17:00 Predictability vs. relying on launches 19:00 Building a business that works for your life