The Power of Value and Determination in Sales Leadership

Wired for Greatness | Dr. Kevin Elko & Mitch Covington

Dr. Kevin Elko has 39 Championship Rings, earned with Nick Saban, the Pittsburgh Steelers, Philadelphia Eagles, and countless elite athletes. Joined by Monster Energy Senior VP of Sports Mitch Covington, this conversation explores anti-fragility, self-talk, leadership, and the mindset behind sustained greatness. Dr. Kevin Elko has spent decades helping build championship cultures, collecting 39 championship rings while working with organizations like the Pittsburgh Steelers, Alabama Football, the Philadelphia Eagles, the University of Miami, and athletes including Jalen Hurts, Josh Allen, and Rob Gronkowski. Alongside him is Monster Energy Senior Vice President of Sports Mitch Covington, whose career has helped shape one of the most recognizable brands in sports while working with world champions across motocross, Formula 1, NASCAR, UFC, snowboarding, and beyond. This conversation isn't about motivation. It's about wiring. And winning. Kevin and Mitch unpack the ideas that have followed them through decades of coaching elite performers. They introduce the concept of anti-fragility. Not simply bouncing back after adversity, but becoming better because of it. They explain why the conversation you have with yourself matters more than the one you're having with anyone else, why success can quietly create failure, and why identity often determines performance long before talent does. Along the way, they share stories from Nick Saban's Alabama dynasty, the Philadelphia Eagles' Super Bowl run, working with Rob Gronkowski, Jalen Hurts, Monster Energy athletes, and even the recent UFC event at the White House. Yet the conversation keeps returning to the same question. How do you become the kind of person who continues to grow when life gets difficult? Some of the biggest ideas from this episode include: • Why resilience isn't enough and what it means to become anti-fragile • The difference between being inspired and being wired • Why Kevin believes self-talk is the foundation of performance • Nick Saban's approach to evaluating attitude before talent • The Lion vs. Greyhound analogy that has become one of Kevin's signature frameworks • How Rob Gronkowski used Kevin's "earworms" before every playoff game during Tampa Bay's Super Bowl run • Why success can become dangerous if you're not paying attention • The role identity plays in confidence, leadership, and sustained excellence Whether you're leading a company, coaching a team, building a career, or simply trying to become a little better than you were yesterday, this episode offers a fascinating look inside the mental frameworks that continue to show up at the highest levels of performance. About the Show Two Types of People is a bi-weekly podcast hosted by Bestselling Author, Agency CEO, and Executive Producer Pat Sitkins [https://www.instagram.com/patsitkins/] - exploring the patterns, decisions, and mindsets that shape high performers across business, sports, and culture. The show features conversations with contributors to the book Two Types of People: Insights from Top Performers to Help You Make Decisions, Act, and Grow and other leaders whose experiences bring the framework to life. The book is currently available for pre-order [https://adaptivejax.com/two-types-of-people/] at all major retailers.

The Emmy-Winning Producer Behind Steve Harvey, Rachel Ray, and more | Shane Farley

What separates people who dream from people who actually build extraordinary lives? After producing thousands of hours of television and working alongside some of the biggest names in entertainment, four-time Emmy Award-winning producer Shane Farley has developed a unique perspective on that question. Throughout his career, Shane has helped shape hit shows including Steve Harvey, The Voice, The Rachel Ray Show, The Wayne Brady Show, The Rosie O’Donnell Show, and many more. His job has never simply been producing television. It's been recognizing what resonates. One story continues to stand out. When Shane met Alex Boylan after his Amazing Race win, he assumed he'd follow the same path as everyone else trying to stay in television. He didn’t. Instead of waiting for opportunities, Alex started at the bottom, logging tapes at a production company, slowly building the career that would eventually lead to DreamJobbing, The College Tour, and becoming one of the most respected creators in educational television. Shane's Two Types of People: Dreamers. And dreamers who do. That single observation becomes the foundation for a conversation about execution, confidence, storytelling, branding, reinvention, and why the people who accomplish remarkable things usually aren't the loudest people in the room. Along the way, Shane shares: * Why Alex Boylan has always stood apart * The persistence that landed him the Steve Harvey Show when he wasn't supposed to get the job * What separates stories that resonate from those that disappear * The surprising lesson he learned after teaching himself skills he once believed he could never master * Why packing an Emmy into a moving box became one of the defining moments of his career * His Hall of Fame Relic and the story behind it * Why Frank Sinatra's "That's Life" has become the soundtrack to three decades in television Whether you're building a business, leading a team, creating content, or simply trying to turn ideas into action, this conversation is a reminder that remarkable careers are rarely built by dreaming alone. CHAPTERS * Storytelling through every era of television * Dreamers vs. Doers * Why Alex Boylan was different * DreamJobbing and The College Tour * Landing the Steve Harvey Show * What makes someone unforgettable * Hall of Fame Relic * Walk-Up Song: "That's Life" * The belief Shane changed his mind on * The Marina del Rey story QUOTABLE MOMENTS "Alex is equal parts dreamer and doer." "Everybody says they want it. Very few actually do it." "There was no way I was getting that job... but I knew I was getting that job." "I was packing an Emmy because the show had just been canceled." About the Show Two Types of People is a bi-weekly podcast hosted by Bestselling Author, Agency CEO, and Executive Producer Pat Sitkins [https://www.instagram.com/patsitkins/] - exploring the patterns, decisions, and mindsets that shape high performers across business, sports, and culture. The show features conversations with contributors to the book Two Types of People: Insights from Top Performers to Help You Make Decisions, Act, and Grow and other leaders whose experiences bring the framework to life. The book is currently available for pre-order [https://adaptivejax.com/two-types-of-people/] at all major retailers.

Lorena Segura: The Permission to Pivot

Lorena Segura has built a career by embracing new opportunities. An actress, television host, The Amazing Race competitor, and host of the Spanish-language editions of The College Tour, Lorena has spent her life proving that success doesn't always follow a straight line. In this episode of Two Types of People, she reflects on the tension between focus and exploration, what it means to reinvent yourself without losing yourself, and why some people are wired to dedicate their lives to one pursuit while others are called to experience many. Lorena also opens up about walking away from acting, the identity shift that followed, and how she's learned to stop viewing every pivot as failure. Along the way, we revisit The Amazing Race, discuss working with Alex Boylan on The College Tour, and explore one of the recurring themes emerging throughout this entire project: Sometimes growth isn't about holding on. Sometimes it's about letting go. IN THIS EPISODE * Competing on The Amazing Race * Bringing The College Tour to Spanish-speaking audiences * Ties to Ch. 1 contributor Alex Boylan * Hollywood, acting, and learning to pivot * Why curiosity has shaped her career * The identity crisis that follows reinvention * Letting go of fear and trusting the process * Her Hall of Fame Relic and the incredible Kobe Bryant story * Her Two Types of People answer * Her Walk-Up Song LORENA'S TWO TYPES OF PEOPLE Those who dedicate themselves to one pursuit... and those who are called to explore many. HALL OF FAME RELIC A football signed by Bill Belichick and thrown to her husband by Kobe Bryant. A one-of-one story that perfectly captures the unexpected connections that shape a life. WALK-UP SONG "Seven Nation Army" - The White Stripes About the Show Two Types of People is a bi-weekly podcast hosted by Bestselling Author, Agency CEO, and Executive Producer Pat Sitkins [https://www.instagram.com/patsitkins/] - exploring the patterns, decisions, and mindsets that shape high performers across business, sports, and culture. The show features conversations with contributors to the book Two Types of People: Insights from Top Performers to Help You Make Decisions, Act, and Grow and other leaders whose experiences bring the framework to life. The book is currently available for pre-order [https://adaptivejax.com/two-types-of-people/] at all major retailers.

Brennan Swain: The Original Amazing Race Winner on Adventure, Discipline & Showing Up

A recent episode and Chapter One in "Two Types of People" introduces you to Alex Boylan. This conversation takes us to the original Amazing Race Season One finish line.  Brennan Swain is the winner of the very first season of The Amazing Race, a champion adventure racer, accomplished patent attorney, and one of Alex Boylan's closest friends for more than two decades. In this episode, Brennan shares what it was like helping launch one of the most successful reality television franchises in history, how adventure became a catalyst for growth, and why some of life's biggest opportunities begin with simply taking the first step. We also explore his Two Types of People answer: Those who are on time and those who are always late. A simple answer (and one of my top pet peeves) that opens the door to a much bigger conversation about habits, discipline, preparation, competitiveness, and the routines that shape our lives. Along the way, Brennan shares stories from Amazing Race, adventure racing around the world, climbing Kilimanjaro, his friendship with Alex Boylan, and the life lessons that continue to guide him 25 years after crossing the finish line. IN THIS EPISODE: • Winning the very first season of The Amazing Race • The importance of authenticity in life and reality television • Adventure, discomfort, and personal growth • Brennan's friendship with Alex Boylan • The habits that separate high performers • Why routine matters more than motivation • The famous "Hating Hat" relic • His walk-up song and the story behind it • Reflecting on 25 years of Amazing Race history • Those who are on time and those who are always late CONNECT WITH BRENNAN Instagram: @brennanswain About the Show Two Types of People is a bi-weekly podcast hosted by Bestselling Author, Agency CEO, and Executive Producer Pat Sitkins [https://www.instagram.com/patsitkins/] - exploring the patterns, decisions, and mindsets that shape high performers across business, sports, and culture. The show features conversations with contributors to the book Two Types of People: Insights from Top Performers to Help You Make Decisions, Act, and Grow and other leaders whose experiences bring the framework to life. The book is currently available for pre-order [https://adaptivejax.com/two-types-of-people/] at all major retailers.

Jeff Schroeder: America's Favorite Houseguest on What Really Matters

Jeff Schroeder * America's Favorite Houseguest, Big Brother * Competitor, The Amazing Race & Around the World for Free * Television Host & Producer * Co-Host of TogetherMess with Jordan Lloyd   Before he became "America's Favorite" Houseguest on Big Brother, competed on The Amazing Race, went Around the World for Free, and built a career in television, Jeff Schroeder was just trying to figure out what came next. In this episode of Two Types of People, Jeff joins Pat Sitkins for a conversation about resilience, opportunity, mindset, and the moments that change the trajectory of a life. Jeff shares the unlikely path from bouncing to the next job to reality television, world travel, hosting opportunities, and eventually building a life and family alongside fellow Big Brother winner Jordan Lloyd. Along the way, he reflects on the lessons learned from Alex Boylan, the kindness he experienced traveling the world with no money in his pocket, the impact of losing his mother, and why he believes every success in his life started with a simple decision: believing he could. In This Episode * Winning America's Favorite Houseguest on Big Brother * Meeting his wife Jordan Lloyd on reality television * Competing on The Amazing Race * Going Around the World for Free and traveling the globe with no money * The life-changing kindness of strangers * Why mindset determines outcomes * Learning from failure instead of being defined by it * The mentor who helped change his life * Raising resilient kids in an increasingly difficult world * His Two Types of People answer * The relic that keeps him connected to family * His walk-up song and the story behind it * An unforgettable Alex Boylan (Ch. 1 contributor to the New Book!) story from India   Jeff Schroeder's Two Types of People People who think they can. People who think they can't. About the Show Two Types of People is a bi-weekly podcast hosted by Bestselling Author, Agency CEO, and Executive Producer Pat Sitkins [https://www.instagram.com/patsitkins/] - exploring the patterns, decisions, and mindsets that shape high performers across business, sports, and culture. The show features conversations with contributors to the book Two Types of People: Insights from Top Performers to Help You Make Decisions, Act, and Grow and other leaders whose experiences bring the framework to life. The book is currently available for pre-order [https://adaptivejax.com/two-types-of-people/] at all major retailers.