Unreasonable Stories
ZincFive is the world's leading nickel-zinc battery company. Its batteries cannot be forced into fire, are over 90 percent recyclable through a smelter-free chemical process, and deliver power in millisecond bursts that lithium cannot match on its own. Nearly 2 gigawatts are deployed or under contract for data centers globally, and the company just launched its first battery cabinet engineered specifically for AI workloads. Tim Hysell commercialized the first nickel-zinc product in 2012 as a battery backup for traffic lights. By 2016 he had merged his company with PowerGenix to consolidate the chemistry and the manufacturing under one roof. ZincFive now holds over 80 patents globally on nickel-zinc and is positioned at the center of a $90 billion addressable market. In this conversation with Daniel Epstein, Tim talks about how a 90-day challenge to his engineering team led to the founding chemistry, why he believes the "no asshole" rule is the most important value at the company, the cardiologist who taught him in his early twenties what real leadership looks like, and the mother who worked alongside him in the fields from age five with eight hours of conversation a day. Tim joined the Unreasonable Fellowship through the Unreasonable Impact program in 2018, run in partnership with Barclays. In September, after thirteen years as founder and CEO, he handed the company to his longtime COO Tod Higinbotham. His wife and both sons still work at ZincFive. (00:00) Introduction (02:09) Why ZincFive Exists (03:00) The Stoplight Problem That Started Everything (04:45) From Stoplights to Data Centers (06:14) Sprinter, Not Marathon: Nickel-Zinc vs. Lithium (07:06) The Battery That Won't Catch Fire (08:42) Two Gigawatts Deployed (11:12) How AI's 50-Millisecond Power Bursts Work (13:00) The $90 Billion Market (15:40) The Other Industries Still Waiting (18:33) Why He Wanted to Manufacture in the First Place (20:43) The 90-Day Empowerment Story (22:16) Where the Leadership Style Comes From (24:00) Food Stamps and the Fields With Mom at Age Five (27:50) The Two Parents Who Shaped Him (29:53) What Team Sports Taught Him About Building Culture (31:50) Coach vs. Quarterback: The Real Job of a CEO (34:30) The 2018 Culture Session That Changed Everything (37:54) The "No Asshole" Rule (42:30) Eight Years With Barclays (46:43) The Cardiologist Story (50:15) Hard Conversations and Almost Missing Payroll (54:46) Handing the Reins to Tod Higinbotham (58:25) What He Tells His Sons (Who Also Work at ZincFive) (1:03:30) Where the Name ZincFive Comes From (1:05:32) Closing Reflections
7 episodios
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