Vita Brevis - Business, Art, Life and Death
Episode Summary What happens when a contemporary art critic, curator and hardcore punk fan returns to his family’s traditional grape-farming roots? In this episode, Carlos sits down with Jérôme Lefèvre, a winemaker who has traded the Parisian art scene for the labor-intensive "terroir" of Champagne. Jérôme discusses his radical approach to viticulture - rejecting tractors for horses and chemicals for hand-work - and how the aesthetics of metal, the politics of punk, and the philosophy of the "white cube" gallery all converge in a bottle of natural wine. Episode recorded April 28, 2026 Key Takeaways * The Escape and Return: Jérôme explains why he initially fled his family’s farming background for the Sorbonne and the Paris art scene, only to find a new way back through "natural" agriculture. * DIY Viticulture: Why the most "punk" thing you can do today is work the soil by hand. Jérôme discusses his refusal to scale up, preferring the "magic" of working 1 hectare with a horse over industrial expansion. * The Crossover Aesthetic: From naming cuvées after Godflesh songs to collaborating with artist Stephen Shearer on labels, discover how music and art are the DNA of his brand. * Challenging the Palate: A look at why "natural wine" can be as challenging and rewarding as a piece of conceptual art or a complex music composition. * Living the Experience: Jérôme argues that we are the sum of our experiences - not our possessions - and how a single glass of wine or a single art exhibition can change a life. Timestamped Chapters * [00:00] Intro: Wine as an object of contemplation and the "Playing With Fire" Godflesh connection. * [02:30] Jérôme’s early days: From the Sorbonne to Artistic Director of Art Paris. * [04:30] The family legacy: Growing up in the "ubiquitous" champagne industry and the desire to rebel. * [05:30] The Biker Connection: How Jérôme’s father and his motorcycle-restoring friends introduced him to heavy metal. * [07:30] The Bridge to Art: Discovering Raymond Pettibon through Black Flag album covers. * [13:30] The Pivot: Returning to the family’s land and the decision to make wine entirely by hand. * [19:30] Natural vs. Organic: A primer on natural winemaking and the philosophy of Masanobu Fukuoka. * [24:00] Maison Jérôme Lefevre vs. Delalot: Maintaining a terroir approach while experimenting with "one-shot" wines. * [29:00] Quality over Quantity: Why Jérôme produces only 7,000 bottles a year and refuses to use tractors. * [39:00] The Collector’s Life: Living with works by Steven Parrino and Raymond Pettibon. * [46:00] The Pleasure of Being Challenged: Why art, food, and wine shouldn't always be "easy." * [55:00] The Anti-Tasting Room: Why Jérôme’s winery feels more like an artist’s studio than a corporate cellar. Resources & People Mentioned * Artists: Raymond Pettibon, Steven Parrino, Stephen Shearer, Valentin Dommanget. * Bands: Godflesh, Black Flag, The Misfits, Crass, Suicidal Tendencies, DRI, The Dicks. * Philosophers/Authors: Henri David Thoreau, Masanobu Fukuoka. * Wineries: Delalot, Maison Jérôme Lefevre. Connect with Jérôme * Instagram: @ [https://www.instagram.com/maisonjeromelefevre/]maisonjeromelefevre [https://www.instagram.com/maisonjeromelefevre/#] / @theartcorridoratthewinery * Website: https://www.maisonjeromelefevre.com [https://www.maisonjeromelefebvre.com] Enjoying Vita Brevis? Please leave us a review on Apple Podcasts or Spotify, and don't forget to subscribe for more conversations at the intersection of business and art.
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