Women I Want You to Know by Andrea L. Johnston™
What does it take to exit one company, start another from scratch and build it into a global community of over 3,600 women founders, all with the same business partner? For this week’s guests, the answer is equal parts strategy, friendship and an unshakeable belief that women founders are better together. In this episode of Women I Want You to Know by Andrea L. Johnston™ Podcast, Andrea sits down with Stephanie Cartin and Courtney Spritzer, co-founders of Entreprenista, a global membership community and media platform reaching millions of women entrepreneurs every month. Before Entreprenista, they co-founded SocialFly and grew it from a side hustle into a thriving social media agency before exiting in 2024 and investing in growing the Entreprenista brand. In the episode, Stephanie expressed that building a business is hard. Building it alone is harder. And as a member of Entreprenita, you do not have to build alone. Stephanie and Courtney built this community specifically because they knew what was possible with the right people around them. What they share here is not theory. It is 15 years of partnership, one exit and a second company built with more intention, more clarity and a team designed to carry the vision forward. In this episode, you’ll hear: * Why trust, communication and vision alignment are the three non-negotiables of a high-performing business partnership * How Stephanie and Courtney naturally divided into sales-and-relationships versus finance-and-operations—and why that clarity accelerated everything * Why the 2020 pivot was not a crisis response but a strategic move they had already been planning * How Courtney is approaching the Entreprenista build differently * Why Stephanie still believes visibility is the single most underrated growth lever for women founders * How Stephanie and Courtney stay aligned even when they disagree Links and Resources: * https://www.entreprenista.com/ [https://www.entreprenista.com/] * https://www.entreprenista.com/info-session * https://www.entreprenista.com/podcast-entreprenista [https://www.entreprenista.com/podcast-entreprenista] * https://www.linkedin.com/in/stephjillcartin/ [https://www.linkedin.com/in/stephjillcartin/] * https://www.linkedin.com/in/courtneyspritzer/ [https://www.linkedin.com/in/courtneyspritzer/] * Read Stephanie’s WIWYTK feature on LinkedIn [https://www.linkedin.com/posts/andrealjohnston_this-weeks-women-i-want-you-to-know-by-andrea-activity-7420080356957007872-z0is?utm_source=share&utm_medium=member_desktop&rcm=ACoAACagM3cBO8Ve7UWBjkQQLAYWXEiGrzlC8yQ] * Read Courtney’s WIWYTK feature on LinkedIn [https://www.linkedin.com/posts/andrealjohnston_if-youve-ever-felt-that-spark-to-start-something-activity-7440358957031948288-LdDN?utm_source=share&utm_medium=member_desktop&rcm=ACoAACagM3cBO8Ve7UWBjkQQLAYWXEiGrzlC8yQ] * https://www.fuelforfemalefounders.com/ [https://www.fuelforfemalefounders.com/]
14 episodios
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