Won of One: A PLLRS Podcast
In Episode 11 of Won of One: A PLLRS Podcast, guest host Keith Nelson, Jr. sits down with sports media executive Teri Schindler for a conversation about disruption, storytelling, and the evolution of women’s sports. From her formative years and early instincts as a rule-breaker to becoming the first woman to produce a March Madness broadcast, Schindler reflects on breaking barriers in male-dominated spaces and helping shape the early foundation of the WNBA. She shares behind-the-scenes stories from the league’s earliest days, including the resourceful realities of launching a new league, the dynamics between players and executives, and the challenge of building an audience for women’s sports. Schindler also discusses her transition beyond the NBA, offering thoughtful insights on what it means to stay human in the age of AI. About Today’s Guest Teri Schindler is the CEO and co-founder of Herzog & Schindler, a global brand innovation and digital communications consultancy. A multi-Emmy Award–winning producer, writer, and director, she has developed and distributed award-winning content for NBC, CBS, ESPN, HBO, and major sports organizations, including the NBA and WNBA. Schindler made history as the first woman to produce live NCAA March Madness games for CBS and to lead Olympic venue coverage for NBC Sports. Before founding H&S, she helped pioneer digital and brand strategies for broadcast networks, the NBA/WNBA, and agencies like DARPA. A Phi Beta Kappa graduate of the University of Notre Dame, she began her career with the Big East Conference and continues to bridge storytelling, strategy, and innovation across sports, industry, health, and consumer sectors. Key Points from this Episode: * 0:00 Welcome back to Won of One: A PLLRS Podcast with today’s guest, Teri Schindler. * 1:07 On being a world-class disruptor with the first women’s televised basketball package * 4:51 The journey to being the first woman to produce a March Madness and the challenges as a woman breaking barriers in a male-dominated space * 11:01 Teri’s formative years and early signs of being a disruptor * 12:00 Moving to the NBA and early days in forming the WNBA * 15:07 Early challenges overcome for the first years of the WNBA * 18:44 Teri’s mentality and development of storytelling behind the league * 20:14 About the “We Got Next” documentary and stand-out moments as the film’s producer * 22:57 Unseen moments behind the games, sewing uniforms, and women breaking through in sportscasting * 26:57 Expanding the notion of sponsorships, targeting, and challenging discussions of the young league * 28:53 Challenges of capturing female viewership for women’s sports * 32:54 Standout “WNBA Made It!” moments * 34:00 Early dynamic between the league and the players * 36:50 Leaving the NBA, pursuing changing technologies, and communities that form around sports * 39:42 Transferring and applying her knowledge to Herzog & Schindler * 43:57 About Polyplexus * 45:00 Impact of AI on business, predictions for the use cases for AI, and being human during the rise of AI Mentioned on the Show * Connect with Teri Schindler on LinkedIn: https://www.linkedin.com/in/terischindler/ [https://www.linkedin.com/in/terischindler/] * Herzog & Schindler: https://www.herzogschindler.com/ [https://www.herzogschindler.com/] * Polyplexus: https://www.herzogschindler.com/projects/polyplexus [https://www.herzogschindler.com/projects/polyplexus] Join the Conversation: 🏛️ Watch more on YouTube: https://www.youtube.com/@thePLLRS [https://www.youtube.com/@thePLLRS] 🏛️ Follow us on Instagram: https://www.instagram.com/thepllrs/ [https://www.instagram.com/thepllrs/] 🏛️ PLLRS Press: https://linktr.ee/ThePLLRS [https://linktr.ee/ThePLLRS] 🏛️ Connect with Reg Calixte: https://www.instagram.com/LTLENG [https://www.instagram.com/LTLENG] 🏛️ Connect with Keith Nelson, Jr.: https://www.instagram.com/keithnelsonjr [https://www.instagram.com/keithnelsonjr] 🏛️ Connect with Rose Mercado, MA.Ed.: https://www.instagram.com/photo_bombshell [https://www.instagram.com/photo_bombshell] 🏛️ Manhattan Neighborhood Network: https://www.instagram.com/mnnnyc [https://www.instagram.com/mnnnyc] 🔊 Listen on Spotify: https://creators.spotify.com/pod/profile/thepllrs/ [https://creators.spotify.com/pod/profile/thepllrs/] 🔊 Listen on Apple: https://podcasts.apple.com/us/podcast/won-of-one-a-pllrs-podcast/id1840643899 [https://podcasts.apple.com/us/podcast/won-of-one-a-pllrs-podcast/id1840643899] ✉️ For Business Inquiries, email: rose@photobombshell.media [rose@photobombshell.media]
18 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de Won of One: A PLLRS Podcast!