Won of One: A PLLRS Podcast
Felton Brown, Vice President of Creative Services at Dreamville Ventures, sits down with Reg Calixte for a conversation that moves fluidly between the boardroom and the booth. In episode 12 of Won of One: A PLLRS Podcast, Felton traces his path from a high school internship at Def Jam that lit the spark to becoming a key architect of Dreamville's visual identity and cultural infrastructure. He breaks down what it really means to be a creative intermediary: the person who speaks both artist and executive without compromising either, and why that skill set is rarer and more necessary than ever. Felton shares candid reflections on the music industry's shifting gatekeeping culture, the entitlement mentality creeping into creative spaces, and why internal checks and balances matter more than people admit. He opens up about developing a friendship with J. Cole through his blog, his role in shaping the aesthetics of The Fall-Off, and a standout record that never made it to the final album, a meditation on how some of the greatest work never leaves the vault. The conversation also goes deep into the declining perceived value of music, why physical media still holds cultural weight, and where Dreamville stands today as an independent platform built by artists, for artists, inside a UMG partnership. About Today’s Guest Felton Brown has spent his career living at the place where artists, brands, and communities actually meet, not in theory, but in practice. At Dreamville, he's been part of building something rare: an independent label that grew into a full cultural platform, spanning albums, live experiences, festivals, merchandise, documentaries, and brand collaborations, where every decision carries both creative and business weight. Key Points from this Episode: * 0:00 Welcome back to Won of One: A PLLRS Podcast with today’s guest, Felton Brown * 0:45 Felton Brown on his role at Dreamville Ventures as a creative intermediary * 2:00 The current state of the music industry, the original intention of gatekeeping as quality control in the space * 16:50 How a high school internship at Def Jam inspired Felton Brown’s career in the music industry * 27:30 The best moments working at Def Jam * 31:00 Entitlement mentality in creative spaces and the importance of checks and balances * 35:08 Developing a friendship with J.Cole * 40:48 Shaping the aesthetics of Dreamville * 43:07 Felton’s role in J. Cole’s The Fall-Off and how some artists' greatest work never makes it out of the vault * 49:00 The changing value of music and the need for creative engagement and physical media * 51:26 Behind the scenes of the J.Cole apology * 57:50 The current state of Dreamville after the UMG deal with artists leading the way Mentioned on the Show * Connect with Felton Brown on LinkedIn: https://www.linkedin.com/in/feltonbrown/ [https://www.linkedin.com/in/feltonbrown/] * Felton Brown: www.FeltonBrown.com [http://www.feltonbrown.com] * The Fall-Off: https://www.thefalloff.com/physical [https://www.thefalloff.com/physical] Join the Conversation: 🏛️ Watch more on YouTube: https://www.youtube.com/@thePLLRS [https://www.youtube.com/@thePLLRS] 🏛️ Follow us on Instagram: https://www.instagram.com/thepllrs/ [https://www.instagram.com/thepllrs/] 🏛️ Follow us on TikTok: https://www.tiktok.com/@thepllrs [https://www.tiktok.com/@thepllrs] 🏛️ Connect with us on X: https://x.com/the_pllrs [https://x.com/the_pllrs] 🏛️ Connect with us on Bluesky: https://bsky.app/profile/thepllrs.bsky.social [https://bsky.app/profile/thepllrs.bsky.social] 🏛️ Connect with us on Threads: https://www.threads.com/@thepllrs [https://www.threads.com/@thepllrs] 🏛️ PLLRS Press and more: https://linktr.ee/ThePLLRS [https://linktr.ee/ThePLLRS] 🏛️ Connect with Won of One Host, Reg Calixte: https://www.instagram.com/LTLENG [https://www.instagram.com/LTLENG] 🏛️ Connect with Keith Nelson, Jr.: https://www.instagram.com/keithnelsonjr [https://www.instagram.com/keithnelsonjr] 🏛️ Connect with Rose Mercado, MA.Ed.: https://www.instagram.com/photo_bombshell [https://www.instagram.com/photo_bombshell] 🏛️ Manhattan Neighborhood Network: https://www.instagram.com/mnnnyc [https://www.instagram.com/mnnnyc] 🔊 Listen on Spotify: https://creators.spotify.com/pod/profile/thepllrs/ [https://creators.spotify.com/pod/profile/thepllrs/] 🔊 Listen on Apple: https://podcasts.apple.com/us/podcast/won-of-one-a-pllrs-podcast/id1840643899 [https://podcasts.apple.com/us/podcast/won-of-one-a-pllrs-podcast/id1840643899] ✉️ For Business Inquiries, email: rose@photobombshell.media [rose@photobombshell.media]
17 episodios
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