YesUsers Podcast

Season 02 Ep #03 Chatbots Are Dead. AI Agents Are Taking Over | Future of Work Explained

A Word About Our Sponsor:We have a special thank you to give to our sponsor, GetCito. GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview. With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms. So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world. You can find more information about them at ⁠⁠⁠www.getcito.com⁠⁠⁠ [https://getcito.com]. Chatbots answer questions. AI agents make decisions. In this episode of the YesUsers Podcast, we sit down with Piyush Rajesh, Chief Executive Officer of Brain Point, AI strategist and founder, to talk about what’s really happening beneath the AI hype. 🔗Guest LinkedIn: https://www.linkedin.com/in/mbapiyush/ [https://www.linkedin.com/in/mbapiyush/ ] 🌐Brain Point: https://thebrainpoint.com/ [ https://thebrainpoint.com/ ] 🌐Urban Prakriti: https://urbanprakriti.com/ [https://urbanprakriti.com/ ] We discuss: → The real difference between chatbots and AI agents → Why founders and CXOs are stuck doing work AI should already handle → How multi-agent systems collaborate like digital teams → What AI will replace, and what will always need human judgment → Lessons from building both AI products and a D2C superfoods brand This is a practical, no-fluff conversation for founders, operators, product leaders, and decision-makers navigating AI without losing their edge.

Season 02 Ep #02 From VP to Founder: The Courage to Ask, Learn & Build | Shraddha, Founder of DigiDNA

A Word About Our Sponsor:We have a special thank you to give to our sponsor, GetCito. GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview. With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms. So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.You can find more information about them at ⁠⁠www.getcito.com⁠⁠ [https://getcito.com]. What makes a VP walk away from comfort and start from scratch? What makes a VP walk away from comfort and start from scratch? In this episode of the Yes Users Podcast, Shraddha Agarwal, Founder of DigiDNA, shares her journey from 15+ years in corporate leadership to building her own venture. We talk about the mindset behind taking the leap, why “if you don’t ask, the answer is always no,” and the real lessons behind her book 50 Wins, 50 Lessons. From digital marketing that actually works to AI, case studies, founder mistakes, and the myth of work-life balance, this conversation is raw, practical, and deeply relatable for founders, marketers, and aspiring entrepreneurs.

Season 02 Ep #01 What Top Marketers Will Do Differently in 2026

A Word About Our Sponsor:We have a special thank you to give to our sponsor, GetCito. GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview. With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms. So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.You can find more information about them at ⁠www.getcito.com⁠ [https://getcito.com]. AI is changing marketing fast, but tools alone won’t save you. In this powerhouse Season 2 opener of the Yes Users Podcast, we dive deep into what actually drives marketing performance in 2026. Host Avinash Tripathi sits down with Vikas Jain, author, strategist, and co-founder of Marastu and Perfozi. To unpack the real intersection of AI, marketing psychology, performance KPIs, and accountability. This episode goes beyond trends and tactics to focus on what separates average marketers from high performers in the AI-first era. In this episode, you’ll learn: • Why AI won’t replace marketers, but poor strategy will • How buyer behavior has shifted in 2025–2026 • The move from marketing volume to marketing precision • Why accountability matters more than agencies or tools • How to measure SEO and performance marketing when results take time • The biggest hiring mistakes founders make in marketing • Why writing books, building courses, and sharing knowledge creates long-term authority Whether you’re a founder, marketer, student, or growth professional, this conversation will help you think sharper, plan smarter, and execute with clarity in a performance-driven world. 💬 What’s one marketing belief you think will be outdated by 2026? Drop your thoughts in the comments, we’d love to hear your perspective. 👍 If this episode helped you, follow the show for weekly conversations on AI, user behavior, and performance-led growth. 🎧 Press play and level up your marketing mindset.

Season 01 Ep #40 Every Small Business Is Making This Marketing Mistake

A Word About Our Sponsor: We have a special thank you to give to our sponsor, GetCito. GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview. With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms. So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world. You can find more information about them at www.getcito.com [https://getcito.com]. In this deep dive, we sit down with Reed Hansen, founder of Market Surge and creator of Million Dollar Studio, to explore: ✅ Why most small businesses fail at marketing (and how to fix it) ✅ How Reed turned his wife’s photography studio into a scalable niche agency ✅ AI tools, custom GPTs, and building marketing engines that sell while you sleep ✅ Performance-based pricing vs. retainers: where agencies are headed ✅ The ROI of podcasting (Reed’s getting 30% of his business from it!) ✅ The real reason ChatGPT might be misrepresenting your brand Plus: Tactical advice on white-label tools, subdomains vs. subfolders, and how to monitor your brand’s AI presence in platforms like ChatGPT, Perplexity, and Google AI. This episode is packed with real client stories, tech implementation talk, and contrarian takes. If you run a marketing agency, a creative studio, or you're obsessed with what AI means for your brand this one’s for you.

Season 01 Ep #39 Sid’s Unconventional Journey Through Startups and GEO

A Word About Our Sponsor: We have a special thank you to give to our sponsor, GetCito. GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview. With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms. So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world. You can find more information about them at www.getcito.com [https://getcito.com]. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ever wondered what it's like to grow up across continents, launch a travel-tech startup in Chile, and master AI marketing before it was cool? In this episode of the YesUsers Podcast, Sid shares his globe-trotting journey—from Nigeria to India to Silicon Valley. 🔥 What You'll Hear: * Sid’s early life across 20+ countries & how it shaped his hustle * The inside story of Startup Chile & building a travel app before Foursquare blew up * Cracking AI-powered marketing with GPT-3 & GEO * His playbook for 20,000-word viral blogs * Raw truths about failure, pivoting, and bouncing back 💡 For founders, marketers, AI geeks, and curious minds craving bold startup stories.