Your Intended Message

Why Executives Get Fired for Communication Failures: Michael Delisser

The Four Communication Skills Every Leader Must Master The Communication Skills That Separate Leaders from Managers Episode 296 (Michael is based in Las Vegas) In this conversation we explore: * why many executives fail because of communication breakdowns rather than lack of expertise * how leaders get promoted based on technical skills but must later rely on communication ability * what happens when organizations promote high performers without leadership training * how leaders shift from doing the work to getting results through others * the four communication skills leaders use most often: presentations, coaching conversations, meetings, and business writing * why presentation skills help leaders communicate vision and direction * how one-on-one coaching conversations strengthen individual performance * the importance of managing meetings to encourage participation and discussion * how written communication becomes critical during change or important announcements * why maintaining humor and perspective helps leaders navigate pressure situations ----- About our guest, Michael Delisser: Michael's has been focussed on leadership development and executive coching. He is the author of Leadership Accelerators: [https://www.delisserconsulting.com/leadership-accelerators-workbook] High Impact Communication Skills that Strenghten Rrelationships And Drive Results. ----- Key Lessons from this conversation with Michael: * many executives lose their roles because of weaknesses in communication skills rather than technical expertise * technical ability often leads to promotion, but leadership success requires stronger communication skills * organizations frequently promote high performers without providing leadership communication development * leaders succeed by learning how to get results through others rather than relying on personal expertise * senior leaders communicate through four primary channels: presentations, one-on-one coaching, meetings, and business writing * presentation skills allow leaders to convey vision and direction to groups * one-on-one coaching helps leaders bring out the best in individuals during critical moments * meeting management creates an environment where team members contribute ideas and discuss differences openly * business writing becomes especially important during change and important organizational moments * humor and perspective can help leaders handle pressure situations more effectively ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]

Niche Marketing to Grow Your Business: Wes Towers

Clear Messaging in a Noisy Marketplace From Threat to Oppoutunity: Turn AI Disruption into Business Growth Episode 295 (Wes is based in Australia) In this conversation with Wes Towers, we explore: * how the rise of AI forced a digital agency founder to rethink his business strategy * why niching into trades and construction improved messaging and positioning * how specialization makes marketing communication clearer and more compelling * the role of podcasts in building industry knowledge and relationships * why websites today help attract employees as well as customers * how businesses can differentiate themselves instead of competing on price * the role of case studies and real stories in building online credibility * how AI can streamline processes while reinforcing human messaging * how search behaviour is changing as people ask AI tools for recommendations * why human connection and communication are becoming more valuable in an automated world ----- About our guest, Wes Towers: Wes is founder of Uplift 360, a digital marketing agency in Australia tht specilizes in the trades and construction industry. https://uplift360.com.au/ [https://uplift360.com.au/] Wes is host of the podcast, Build, Trusted, Chosen https://builttrustedchosen.buzzsprout.com/ [https://builttrustedchosen.buzzsprout.com/] ----- Key Lessons from this Conversation with Wes Towers: * clarity in messaging becomes even more important as AI increases the volume of online content * niching your market makes communication clearer and helps businesses stand out * the best future clients often resemble your best current clients * specialization allows you to understand the language, needs, and challenges of a specific industry * industry events and conferences become more valuable when you serve a narrow niche * hosting a podcast can deepen industry knowledge and strengthen relationships * websites today must communicate values and culture to attract both customers and employees * businesses must highlight distinctions beyond price to avoid competing only on cost * AI works best as a tool that supports human messaging rather than replacing it * original stories and case studies help businesses appear in search results and AI recommendations * human connection and communication become more valuable as automation increases * the message should guide the design of a website, including text, visuals, and video ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]

Right Speaker, Right Audience, Right Time: Martin Perelmuter

Head & Heart: The Formula for Audience Connection Motivation vs. Information: What Makes a Great Speaker? Episode 294 (Martin is based in Toronto) In this conversation with Martin Peremuter we explore: * how evergreen topics like leadership and trust continue to anchor conferences * why AI dominates current conference agendas * what an audience can realistically apply from a one-hour keynote * the balance between information and motivation * why sleeping audiences don’t learn * how cultural differences affect speaking styles and expectations * the strategic value of the pre-event call * why the gig starts before stepping on stage * how integrity off stage affects booking success * how to connect with both analytical and emotional audience members * why audience interaction must be earned * how conference organizers should define purpose and desired behavior change ----- About our guest, Martin Permuter: Martin is the president and co-founder of Speaker's Spotlight, a speaker booking agency.  He has personally booked over 9,000 speaking engagements in the past 30 years. He served on the board of governors of the International Association of Speakers Bureaus, (IASB) for the past three years and was president last year. IASB's membership is made up of speakers' bureaus, lecture agencies, and speaker management companies from around the world.  Learn more about Martin and Speaker's Spotlight at https://www.speakers.ca/ [https://www.speakers.ca/] ----- Key lessons from this conversation with Martin Perelmuter: * leadership, communication, trust, and teamwork remain evergreen topics * AI is currently in demand, while trends like social media rise and fade * an audience realistically applies one or two ideas from an hour keynote * speakers must balance valuable content with engagement * sleeping audiences don’t learn * cultural expectations influence how speakers are received * the pre-event call is critical to customizing the message * the gig starts before the speaker steps on stage * speakers are judged on integrity both on and off stage * the best speakers connect with both head and heart * audience trust must be earned before asking for interaction * conference organizers must start with why and define the desired behavior change ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]

From Disney to Design Thinking: Creating Fresh Thinking for Big Ideas: Lee Kitchen

Scoping, Empathy, Ideation: A Structured Process for Innovation Innovation Catalyst: How to Help Your Team Come Up With the Ideas Episode 293 (Lee Kitchen is based in south-west Ontario, Repeat of episode 54) In this conversation we explore: * the role of an innovation catalyst in helping teams think differently * the importance of scoping before solving * walking in the end user’s shoes through empathy * defining a clear human truth * separating expansive thinking from reductive thinking * creating environments that encourage ideation * mixing diverse perspectives to break river thinking * building ownership so ideas gain adoption * practicing fresh thinking through exposure to new concepts * extending your intended message consistently across experience ----- About out guest, Lee Kitchen: Lee worked at Disney for 32 years. His journey started in Operations and Guest Relations. then moved through Special Events, PR, Marketing and Advertising. Currently offering his experience as an Innovation Catalyst via his company, Magical Dude Consulting. Visit his website here https://www.magicaldude.com/ [https://www.magicaldude.com/] ----- Key Lessons from this conversation with Lee Kitchen: * how an innovation catalyst helps teams come up with ideas rather than supplying the answer * why empathy and “human truth” must precede ideation * the structured steps of design thinking: scoping, empathy, ideation, idea development, prototyping, execution * why expansive and reductive mindsets must stay separate * how collaboration builds ownership and advocacy * the value of bringing diverse and unbiased ideators into the room * how environment influences creativity * why fresh thinking requires exposure to different concepts and disciplines * the importance of consistency between intended message and actual experience * how authentic leadership encourages creative thinking ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]

Logic vs Emotion in Marketing: Brian Kurtz Breaks it Down

Direct Mail Discipline in the Age of Email Marketing Over Deliver: Building a Business for a Lifetime Episode 292 (Repeat of espisode 24, Brian is based in Connecticut) In this conversation with Brian Kurtz we explored: * why intention must guide every marketing action * how list selection often matters more than copywriting brilliance * why segmentation allows deeper audience connection * how direct mail discipline sharpens email marketing * the danger of damaging trust with incongruent offers * how to mix content and selling without losing loyalty * the balance between logic and emotion in B2B marketing * why relationship capital compounds over time * what it means to be a “serial direct marketer” * how to build an online family instead of just an email database ----- About our guest, Brian Kurtz: Brian, a serial direct marketer offers marketing insights from the lessons of direct mail that can help you become a better email or online marketer. He is responsible for the distribution of over 2 billion pieces of promotion copy in his career. He is author of the book, Overdeliver. Learn more about the book, Overdeliver [https://www.briankurtz.net/products/] Visit his website BrianKurtz.net [https://www.briankurtz.net/] ----- Key lessons from this conversation with Brian Kurtz: * intention drives effective marketing and communication * the list (audience) matters more than the creative * segmentation allows you to speak to people, not just names * discipline from direct mail improves digital marketing * every message must accomplish something—revenue or relationship * congruence protects trust with your audience * selling works best when it aligns with identity and values * logic measures results, but emotion builds loyalty * relationships compound value beyond direct ROI * playing the long game builds a business that lasts ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]