You're The Boss Podcast Show

The Art of Hiring: Finding the Right Fit with Jeremy Yang

43 min · 15 de jun de 2026
Portada del episodio The Art of Hiring: Finding the Right Fit with Jeremy Yang

Descripción

The conversation covers Jeremy Yang's journey from a tradie to a marketing professional, the impact of COVID-19 on business, the emotional aspect of business, the importance of ads, understanding team dynamics, and the differences between Google and Facebook ads. The conversation covers topics such as Google Ads, copywriting challenges, negative keywords, branding impact on conversions, AI in copywriting, face-to-camera video, Facebook ads, YouTube ads, teaching pitch, and testimonials. Takeaways * The emotional aspect of business can impact decision-making and success. * The importance of ads in business growth and the need for a serious business mindset. Understanding the impact of branding on website conversions. * The importance of face-to-camera video in advertising. Chapters * 00:00 The Journey to Marketing * 05:05 The Power of Ads * 10:57 The Shift to Paid Advertising * 19:01 The Importance of Ads and Business Mindset * 24:09 Understanding Google Ads * 31:32 The Role of AI in Copywriting * 40:12 YouTube Ads and Premium Subscriptions

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