ZERO SHOT - AI & Business. Anti-Hype.
What is your AI actually storing about you, and where does that information live? In Episode 20 of Zero Shot [https://zeroshot.com.au/] , James Gauci [https://www.linkedin.com/in/jamesrgauci/] and Llew Jury [https://www.linkedin.com/in/llewjury/] go under the hood of one of the most misunderstood features in AI today: memory. From why AI systems seem to forget things mid-conversation to the difference between context windows, persistent memory, and projects, this episode breaks down how memory actually works across the major platforms and what the implications are for businesses handling sensitive data. This is a practical, no-jargon guide to understanding and managing the memory layer of your AI tools. Key Highlights * Context windows determine how much an AI reliably remembers per session * Google was first to release a million token context window, changing agentic tasks * Persistent memory is a text file updated by the model, not human-like recall * Data stored in US-based AI tools can be accessed by US law enforcement without a warrant * James keeps memory turned off in Claude for deliberate security reasons * One project per context area eliminates most mixing and confusion problems * Memory portability between platforms is becoming a competitive differentiator * Context engineering is emerging as a new field built on decades of data governance Tools and Frameworks Mentioned Claude Projects [https://claude.ai] - A persistent context feature inside Claude that lets users build dedicated memory, files, and instructions per topic or client. Available inside the Claude app and web interface. Beelink Mini PCs [https://www.bee-link.com] - Chinese mini PC manufacturer producing local AI hardware for running open source models offline, referenced as part of the emerging consumer agentic hardware culture. Micro AGI [https://microagi.de] - German startup offering a free home cleaning service funded by harvesting in-home behavioral data via head-mounted cameras for frontier model training. Referenced as an example of extreme data collection tradeoffs. GDPR (General Data Protection Regulation) [https://gdpr.eu] - EU regulation giving individuals the legal right to request deletion of their personal data from any company operating in Europe, including major AI frontier labs. Connect with the Hosts: * James Gauci: [https://www.linkedin.com/in/jamesrgauci/] CEO of Cadent. * Llew Jury: [https://www.linkedin.com/in/llewjury/] Managing Director of Advancer at the AI Agency. * Zero Shot: [https://zeroshot.com.au/] Follow us on LinkedIn for clarity in a complex landscape. 🤠 Sponsor: This episode is brought to you by Prompt Cowboy [https://www.promptcowboy.ai/], the agentic prompting tool that helps teams build structured, precise prompts before they hit whichever model they are using. Head to promptcowboy.ai and stop leaving results on the table. Produced by Yennia La Rotta [https://www.linkedin.com/in/zarich-la-rotta/].⚡
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