Future of PR: Virtual Influencers

Future of PR: Sport Public Relations in 2050

Brandon C. Boatwright discusses his co-authored chapter (with Lexi Merriman): Sport Public Relations in 2050. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936

Future of PR: The Rise of Postmodernism

Burton St. John III discusses his chapter: Facing the Rise of Postmodernism: Intelligent Goodwill as a Route toward Reinvigorating Public Relations in Face of Increasing Dissensus. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936

Future of PR: Measurement and Analytics in 2050

Nathan J. Carpenter discusses his chapter: Measurement and Analytics in 2050: Quantifying Digital and Analog Behaviors. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936

Future of PR: Virtual Influencers

Ekaterina Ivanova discusses her co-authored chapter (with Alina Arti, Vilma Luoma‑aho, and Juha Munnukka): Navigating the Future of Virtual Influencers - Hijacking Risks. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936

Future of PR: Crisis Communication in 2050

W. Timothy Coombs discusses his chapter: Crisis Communication in 2050: Sociopolitical and Technological Trends Shaping Crisis Communication. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936