A LOT with Audra
What if the key to growth this summer was intentionally chasing no's? That's exactly what I've been doing — and it's changing how I approach risk, rejection, and going after what I want in business and life. After working with a coach last fall on vocational dreams, I was introduced to a goal that stopped me in my tracks: collect 100 no's. The idea is simple but powerful — the more asks you put out there, the more opportunities you create. This episode unpacks that concept, explores why "no" is actually clear and kind, and walks through how I've gamified rejection for myself this summer using a tracking spreadsheet. Highlights * Rejection doesn't mean you're not good enough — it means "not right now" or "not for me," and those are two very different things * A "maybe" is actually worse than a "no" — a no is clear, and clear is kind * Reframing "no" as a doorway to an eventual yes from somewhere else shifts everything * The Summer of 100 No's has two goals: get comfortable taking risks, and get okay with rejection * Collecting 100 no's means you'll likely find 10 yeses — and those yeses move your business forward * The mistake in my first business wasn't the branding or the website — it was avoiding the ask out of fear of rejection * When I started The Thread, I did it differently: I ran a focus group before building anything and made the ask to everyone I met * Marketing pulls people to you; going out and asking brings people in — and that's the skill worth developing Chapters 0:00 – Summer of 100 No's 1:45 – Gamify Rejection 2:10 – No Is Clear & Kind 3:18 – Spreadsheet and Asks 4:22 – Two-Part Goal 6:59 – Expect Yeses Too 7:34 – First Business Lesson 10:55 – Building The Thread 12:21 – Challenge and Wrap Up Resources Mentioned * Summer of 100 No's Spreadsheet [https://docs.google.com/spreadsheets/d/1rZHQElcJkLB9l-lAR476n4vp1hVpCNjWTCYzpaolxaY/edit?usp=sharing] * Connect with Audra on LinkedIn — @AudraDinell [https://www.linkedin.com/in/audradinell] Want to learn more? The Thread [https://www.thethreadwlc.com/] Be sure to follow me @audradinell on Instagram and LinkedIn This show is part of the ICT Podcast Network [https://www.ictpod.net]. Disclaimer: we may receive a small commission on any products purchased through the links used in this episode. I only recommend tools and resources I actually use and find valuable.
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