7. Have the courage to say “no” but do not hesitate to say “yes”

11. Conclusion

This final episode of the series on the AFA Principles wraps up the key statements made in the discussion of what guides the company’s way of doing business.

10. The reasons why we do not participate in auctions

In this episode the owner and CEO discuss why the tool of (reverse) auctions in light of bids for a supply contract is not compatible with AFA’s strategy of creating value and enhancement of customers’ brands.

9. Growth without debt is a life insurance policy

The owner and the CEO of AFA discuss the strategy of long-term profitable growth without relying on external funds to protect the company’s pursue of the next game-changing technology.

8. Design … sells!

In this episode the value of design beyond aesthetics is discussed, displaying the social dimension in consumer behaviour as well as the role of AFA in creating value in a consumer-focused strategy.

7. Have the courage to say “no” but do not hesitate to say “yes”

Efficiencies in commercial agreements and even any negotiation process are created by a meeting of the minds. The owner of AFA and the CEO discuss how clarity in negotiation processes can help to focus on the essentials and pay out for all partners involved.