AI For Pharma Growth
Some of the most powerful breakthroughs happen when methods built for one discipline get turned on another. In this episode, Dr Andree Bates interviews Dr Irina Babina, CEO of Concr, on how computational techniques originally developed in astrophysics are being applied to oncology, helping predict how individual cancer patients will respond to treatment. Irina shares her journey from genetics and targeted cancer therapy into building applied solutions, driven by a frustration many scientists recognise: good science doesn’t always reach patients fast enough. A pivotal patient experience reinforced her focus on personalised biology, because behind every dataset is a person, and oncology cannot be solved purely through averages. Concr’s approach is built around Bayesian computation and uncertainty-aware modelling. Instead of assuming clean, complete datasets, the system is designed to work with missingness and fragmentation, updating predictions as new evidence comes in. Irina explains how Concr connects mechanistic biological modelling and preclinical drug perturbation data to patient multi-omics, imaging, treatment response, and outcomes data from both clinical trials and real-world settings. A key application is Concr’s patient-level digital twin (“Farsight Twin”), which simulates an individual’s probability of response across therapies, estimates likely benefit, and helps stratify patients earlier in development. Irina shares a use case where Concr supported indication ranking from cell line data, then helped interpret phase 1 signal by estimating which patients benefited from the novel drug versus standard of care, enabling sharper inclusion and expansion planning. Looking ahead, Irina argues we’re moving toward personalised oncology where population-level protocols fade, and decision-making becomes confidence-based, adaptive, and informed by longitudinal monitoring as tumours evolve over time. Topics Covered * Applying astrophysics-inspired methods to cancer biology * Bayesian computation and modelling uncertainty * Integrating multi-omics, imaging, trials, and real-world evidence * Translational modelling from preclinical to clinical outcomes * Patient-level digital twins and therapy response simulation * Stratification, enrichment, and reducing early-stage uncertainty * Pan-cancer modelling to improve rare cancer prediction * The future of personalised oncology and dynamic monitoring Eularis helps pharma and biotech leaders turn AI activity into board-defensible strategy and measurable commercial outcomes. If your organisation has plenty of AI in motion but very little that moves the commercial needle in a way the board can see, start with our 10-Day AI Diagnostic Sprint. It’s a focused diagnostic that surfaces what’s actually broken and what’s blocking results, before you invest in a larger strategy effort. The Sprint diagnoses the problem. The AI Strategic Blueprint that follows is where we build the board-defensible strategy and plan. Details at eularis.com. If this episode described your situation, send me a LinkedIn DM starting with ‘SENSECHECK’ and two things: the question you’re trying to answer internally, and what’s currently in flight. I’ll reply with what I’d need to see to turn that activity into a defensible plan, and the next step. About the Podcast AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr Andree Bates, created to help pharma, biotech and healthcare organisations understand how AI-based technologies can save time, grow brands, and improve company results.This show blends deep sector experience with practical conversations that demystify AI for biopharma leaders, from start-up biotech right through to Big Pharma. Each episode features experts building AI-powered tools that are driving real-world results across discovery, R&D, clinical trials, medical affairs, market access, regulatory, insights, sales, marketing, and more. Dr. Andree Bates LinkedIn [https://www.linkedin.com/in/dr-andree-bates/] | Facebook [https://www.facebook.com/TheAmeliaAI/] | X [https://x.com/TheAmeliaAI]
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