The Alcohol Alert Podcast

Hooked by design: how social media fuels alcohol harm

30 min · 29 mei 2026
aflevering Hooked by design: how social media fuels alcohol harm artwork

Beschrijving

On this month’s Alcohol Alert podcast, we spoke to Professor Nicholas Carah about the fast-evolving world of digital alcohol marketing - and why it matters. As debates intensify globally around social media regulation and even bans for young people, the conversation couldn’t be more timely. Professor Carah explains how digital platforms have transformed marketing into something far more powerful and personalised: “The more people participate, the more data they generate… you get this loop on digital that you didn’t have in earlier forms.” He also highlights the risks of highly targeted advertising for addictive products, noting that these systems are: “built to tune into who are the high-volume consumers and show them more ads.” The episode explores how this intersects with rapid delivery services, regulation challenges, and harm. Later this year, IAS will be publishing a film on digital alcohol marketing, continuing to shine a light on this critical issue. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit instalcstud.substack.com [https://instalcstud.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

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120 afleveringen

aflevering Alcohol and cancer: fighting back against misinformation artwork

Alcohol and cancer: fighting back against misinformation

Cancer Prevention Action Week in June put a spotlight on one of public health’s most stubborn problems: the gap between what the science says about cancer and what the public actually knows, including on alcohol and cancer. Melissa Dando from the World Cancer Research Fund explains the scale of the challenge: “Alcohol is a Group 1 carcinogen - the same category as tobacco and asbestos - and it’s linked to seven types of cancer, but awareness in the UK is quite low.” Sue Taylor from Balance in the North East points to a structural cause: “You’ve got the positives vastly overplayed and the negatives underplayed - it’s bringing us to a perfect storm.” With mandatory alcohol labelling on the horizon, both guests argue that public awareness campaigns, stronger online regulation, and government action are all needed to close the gap. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit instalcstud.substack.com [https://instalcstud.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

30 jun 202639 min
aflevering Hooked by design: how social media fuels alcohol harm artwork

Hooked by design: how social media fuels alcohol harm

On this month’s Alcohol Alert podcast, we spoke to Professor Nicholas Carah about the fast-evolving world of digital alcohol marketing - and why it matters. As debates intensify globally around social media regulation and even bans for young people, the conversation couldn’t be more timely. Professor Carah explains how digital platforms have transformed marketing into something far more powerful and personalised: “The more people participate, the more data they generate… you get this loop on digital that you didn’t have in earlier forms.” He also highlights the risks of highly targeted advertising for addictive products, noting that these systems are: “built to tune into who are the high-volume consumers and show them more ads.” The episode explores how this intersects with rapid delivery services, regulation challenges, and harm. Later this year, IAS will be publishing a film on digital alcohol marketing, continuing to shine a light on this critical issue. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit instalcstud.substack.com [https://instalcstud.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

29 mei 202630 min
aflevering Getting to SAFER, Faster: Reflections on GAPC 2026 artwork

Getting to SAFER, Faster: Reflections on GAPC 2026

This month on the Alcohol Alert Podcast we were joined by Laura Cury from ACT Health Promotion in Brazil and Emma Thompson from IAS and the University of Edinburgh to reflect on the Global Alcohol Policy Conference (GAPC), held for the first time in Latin America. They discussed the momentum built around Brazil’s tax reform and its pioneering conflict of interest framework, the conference’s wide-ranging sessions on equity, digital marketing, and AI-driven alcohol advertising, and what lessons the global alcohol policy community can take forward. “Having our Minister of Health say that alcohol policy is a priority for the government and that we’re looking at excise taxation - for me, that is a huge advocacy win.” - Laura Cury This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit instalcstud.substack.com [https://instalcstud.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

30 apr 202633 min
aflevering Reduced consumption of supermarket alcohol, tobacco, gambling, and confectionery would be unequivocally good for the UK economy artwork

Reduced consumption of supermarket alcohol, tobacco, gambling, and confectionery would be unequivocally good for the UK economy

On this month’s podcast we spoke to Dr Damon Morris, Research Fellow at the Sheffield Addictions Research Group, about his latest paper that looked at the economic impact of a reduction in spending on unhealthy products. The research [https://onlinelibrary.wiley.com/doi/pdf/10.1111/add.70336] has dealt a significant blow to the alcohol, tobacco, and gambling industries’ core economic argument against regulation, finding that the sector’s claims that reduced consumption would harm the economy and cost jobs do not stand up to scrutiny when the full picture of consumer spending is considered. The study, by the Sheffield Addictions Research Group (SARG), modelled how a 10% reduction in consumer spending on alcohol, tobacco, gambling, and confectionery would flow to different sectors in the UK economy, finding significant benefits to the UK economy if spending moves to more productive industries. This was particularly the case for spending on off-trade alcohol, tobacco, and gambling, as money spent on these industries often leaves the country – to global supply chains and international headquarters. Therefore, any reallocation of spending to other industries will keep more money in the UK economy and be a net positive. For on-trade alcohol, reductions in spending negatively impacted the UK economy. The key findings were: - Tobacco: A 10% drop in spending would boost the economy by £1.86 billion and create over 31,000 full-time jobs. - Gambling: A 10% reduction would lead to a £1.25 billion boost and over 22,000 new jobs. - Confectionery: A 10% reduction would result in a £389 million boost and almost 7,000 new jobs. - Off-trade alcohol: A 10% reduction would boost the economy by £2.54 billion and almost 43,000 jobs. - On-trade alcohol: A 10% reduction would lose the economy £2.68 billion and lose over 72,000 jobs. So for alcohol, while spending less on alcohol in supermarkets was a significant net positive for the economy, spending less in pubs and restaurants had a negative impact, as hospitality is a major employer within the UK. The modelling assumes that all of the money is reallocated to other industries and not saved. However, it found that even if 99% of the money that was not spent on alcohol was actually saved, and only 1% reallocated to other industries, the economic impact would breakeven (measured by Gross Value Added), highlighting just how unproductive money spent on supermarket alcohol is for the UK economy. Similarly, 96% of the tobacco money would have to be saved and not reallocated to breakeven. For confectionery and gambling it was slightly lower, with 75% and 69% having to be saved to breakeven. Realistically, far less of the reduction in money spent would be saved, and far more would be spent on other products and services, showing an unequivocal net positive for the UK economy. Joining this month’s podcast, lead author Dr Damon Morris explained why these economic benefits are almost certainly underestimates: “by reducing consumption of these things we have a healthier population – so you’d expect fewer sick days from work, fewer people out of employment altogether because they’re too ill to work, or out of work because of premature mortality.” He went on to explain that if the productivity gains from improved health were also included, it would show an even greater benefit to the UK economy. The findings have clear implications for alcohol policy. Policies that target off-trade alcohol consumption – such as minimum unit pricing or increasing the duty differential between off- and on-trade products – would not only bring economic benefits by shifting spending to more productive sectors, but would also support the on-trade hospitality sector by making pub and restaurant drinking relatively more affordable by comparison. This matters for public health too: research consistently shows that the heaviest drinkers consume proportionally more in the off-trade, meaning policies targeting cheap supermarket alcohol are most likely to reach those whose drinking poses the greatest risk to their health. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit instalcstud.substack.com [https://instalcstud.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

31 mrt 202630 min
aflevering Humanising Healthcare’s Conversation Café: transforming medical education artwork

Humanising Healthcare’s Conversation Café: transforming medical education

On this month’s podcast we spoke to Dr Hugo Jobst, Dr Seonaid Anderson, and Allan Houston from Humanising Healthcare about their Conversation Café programme, which brings medical students together with people who have lived experience of addiction and recovery to change the culture of addiction medicine. Through small, round-table discussions, students hear directly from people in recovery, explore the roots of addiction, and reflect on how healthcare professionals can better support harm reduction and long-term recovery. “Historically in medical education the roots of addiction have not really been discussed in any meaningful or effective way. You know they’ll say, ‘adverse childhood experiences increase your risk of addiction’, but you haven’t actually heard from anyone who’s actually had those adverse childhood experiences. So with this, students get a true experience by hearing a story and being able to connect with someone who has gone through that.” - Dr Hugo Jobst If you’re interested in setting up a Conversation Café at your institution, contact: humanisinghealthcare@gmail.com [humanisinghealthcare@gmail.com] You can also see how the Cafés run in the following short film: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit instalcstud.substack.com [https://instalcstud.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

25 feb 202634 min