Alloy Personal Training Business

In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to franchise consultants--a job typically reserved for sales leaders. Jared not only held his own but stood out by presenting without notes, showcasing his deep understanding of the Alloy brand and process. This impressed consultants and positioned Alloy as a franchise built on operational integrity, not just flashy sales techniques. Alloy uses EOS to keep the entire team aligned and informed. Jared also reflects on how Alloy’s core values and focus on helping franchisees win are what truly drive growth. Rick and Jared both emphasize that putting franchisee success first naturally fuels the business, eliminating the need for gimmicky sales strategies. The episode wraps with a recognition of Jared’s performance and a shared excitement about maintaining this values-driven approach as Alloy continues to expand. Key Takeaways Intro (00:00) Alloy’s growing brand recognition at the conference (04:31) Jared’s success pitching without notes (09:15) How EOS gives every team member full visibility (11:02) Core values and "helping people win" as drivers (13:50) Jared’s reflections after returning from the event (15:43) Staying focused on franchisee success over gimmicks (17:57) Cautionary tales of sales-first franchise brands (21:54) Alloy’s slow, sustainable franchise growth strategy (23:05) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio. Matt walks us through the Director’s three big levers: acquire new members, retain existing ones, and lead the team. You’ll learn how to block your schedule to make time for both strategic thinking and hands-on customer interaction—plus how to delegate wisely and empower your team. They also explore the role of gym owners in this model, how to support without micromanaging, and what tasks fall on the owner vs. the Director. 👉 Tune in now and learn how to make your gym thrive by keeping the main thing the main thing. Key Takeaways Intro (00:00) Role of the director and time management (3:33) Day-to-day responsibilities of a director (7:04) Coaching the team and delegating tasks (18:28) Owner's role and support (26:08) Final thoughts (32:01) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling. Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness franchising. He discusses the value of systems, the transition from hands-on labor to process-driven growth, and how Alloy’s franchise model allowed him to maintain an entrepreneurial spirit while embracing structured support. Scott contrasts the operational stress and customer volatility of his old industry with the rewarding, people-first nature of fitness. Scott and Rick also dive into leadership styles, the realities of semi-absentee ownership, and how franchisees must stay engaged to succeed. The conversation concludes with how choosing purpose over pressure has transformed Scott’s outlook on life and business. Tune in to hear Scott's story and his thoughts on becoming a multiunit franchisee. Key Takeaways Intro (00:00) Starting over after leaving a toxic business partnership (01:16) Launching a niche concrete business with systemized quoting (03:28) Involving family in the Alloy franchise (06:26) Concrete vs. Alloy: similarities in process and systems (09:46) Managing people in concrete vs. fitness (11:44) Owner involvement in early stages of a franchise (14:06) The danger of letting go too early in "semi-absentee" ownership (18:19) Why Scott chose Alloy over other fitness concepts (20:27) Finding purpose and happiness in the fitness industry (28:25) Transitioning from obligation-based work to passion-driven business (32:11) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters. Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a culture primer for new coaches and managers. The system is a must-complete before any in-person HQ training and is designed to make onboarding scalable and consistent across locations. The episode also touches on how the LMS strengthens Alloy’s core mission of delivering personalized care at scale. From operations to programming to client experience, this system covers it all. 🎧 Listen in to hear how Alloy’s LMS redefines how fitness franchises train and grow their teams. Key Takeaways Intro (00:00) What a learning management system is (02:31) Why Alloy needed a custom LMS (04:17) Designing for all learning styles (06:16) Real-world onboarding use cases (07:54) Behind-the-scenes of filming sessions (10:18) Building the LMS without external funding (11:47) Organizational strategy and team contributions (13:35) LMS teaches care, not just tasks (16:22) Integrating customer service and coaching (17:13) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick Mayo chats with Jay Croft, a fitness marketing expert and author of Selling Longevity Over 50, about how fitness businesses can cater to the growing over-50 demographic. Jay shares the insights that helped him craft a guide for gym owners looking to serve this age group, showing them how to market effectively and, more importantly, how to connect with people who are often overlooked in the fitness space. Jay breaks down how fitness for those over 50 isn’t about hitting extreme fitness goals but about creating a long-term health plan that enhances their ability to live life to the fullest. He discusses the importance of crafting messages that resonate with older adults, showing them that fitness isn’t just about looking good - it’s about feeling great, being active, and doing the things they love for longer. 🎧 Listen to the episode to learn how to engage with the over-50 crowd and turn them into loyal clients. Key Takeaways Intro (00:00) Purpose and audience of Jay’s book (01:49) Communicating with the 50+ demographic (04:31) Marketing strategies and customer experience (12:52) Storytelling and emotional connection (19:29) Channels and frequency of communication (24:04) Building relationships and providing value (26:34) Additional Resources: Prime Fit Content – https://primefitcontent.com [https://primefitcontent.com] Selling Longevity Over 50 – https://www.amazon.com/Selling-Longevity-Over-50-Transform/dp/B08HRQBNQ5https://www.amazon.com/Selling-Longevity-Over-50-Transform-Business/dp/B0FHF6W8FL [https://www.amazon.com/Selling-Longevity-Over-50-Transform-Business/dp/B0FHF6W8FL] —- - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!