Beyond Profit - Behind the Skepticism Over Brand Purpose

ANA Marketing Futures Podcast Episode 43: A Legacy of Innovation, with Chris Karpenko of USPS

The United States Postal Service is older than the US itself, but that doesn’t stop the agency from continually evolving how it serves customers and advertisers alike. In recent years, technology has changed what’s possible in direct mail marketing, giving marketers options beyond coupons and promotions. Chris Karpenko, Executive Director of Brand Marketing at the United States Postal Service, discussed the changes to direct mail marketing over the years, shared some new innovations being rolled out by the company, and gave us an idea of what the Postal Service could look like in 5 to 10 years. For more information, visit: www.uspsmailjourney.com www.uspsdelivers.com

Champions of Growth Podcast - What is a Brands for Humans Marketing Strategy?

B2B. B2C. It’s getting harder to delineate between the two disciplines. Do marketers need a new nomenclature (and change of thinking) when it comes to how to engage with their audiences? In our latest episode, host Matthew Schwartz talks with Dean Aragon, CEO & Vice-Chairman of Shell Brands International AG, about how CMOs can start to build a brands-for-humans strategy and why doing so could spell bigger marketing budgets.

Beyond Profit - Behind the Skepticism Over Brand Purpose

This week on "Beyond Profit," we are joined by Nicolas Chidiac, brand and customer experience strategy lead at Razorfish North America, shares his thoughts on why skepticism around purpose is growing, how brands can meet consumers’ purpose expectations, and much more.

ANA Marketing Futures Podcast Episode 42 - Reclaiming Our Data Destiny, with Arun Kumar of IPG

Over the past 10 years, data has become a superpower for marketers. But, as a certain web slinger’s uncle once said, “with great power comes great responsibility,” and let’s be honest – brands haven’t always been the most responsible with the oceans of data at their disposal. Ceding control to tech giants like Apple and Google has left our industry in limbo, as third-party cookies are set to disappear, completely upending the current ecosystem. Our guest today says it’s time for marketers to take back control of their destiny. Arun Kumar is the CTO of IPG and the CEO of Kinesso, a data-driven marketing platform. Arun shared his opinion on how our industry became so dependent on a handful of tech companies, and what marketing leaders can do about it.

Beyond Profit - Creating Real Human Connection

Inspiring people to connect in a more meaningful way is core to the marketing and branding efforts at Cox Communications, the largest private telecom company in the U.S. Behind the work of Gaston Vaneri, SVP of brand, Cox is bringing people closer together to build a better future through broadband applications and services. This week on Beyond Profit, a podcast of the ANA Center for Brand Purpose, Gaston joins host Ken Beaulieu to discuss Cox’s brand positioning and how it’s bringing people closer and changing the reputation of the telecom industry.