Beyond The Hustle…

Beyond The Hustle…

For the first time ever, we’re not sitting behind microphones—we’re recording this episode while getting a workout in. What starts as a casual conversation turns into an honest reflection on the last six years: buying a business in 2020, navigating COVID, becoming first-time parents to premature twins, raising three young kids, building Lift Fitness Studio, and asking ourselves what success actually looks like now. We talk about entrepreneurship, marriage, pressure, endurance, celebrating the journey, and why the dreams that once felt impossible have changed. Maybe the biggest lesson is this: the goal isn’t just to survive anymore. It’s to intentionally design a life filled with freedom, adventure, and meaningful experiences with the people we love most. If you’re in the middle of the grind, keep going. One day you’ll look back and realize the impossible became your reality—and it’ll be time to dream again.

We’re Back: Building a Life, Not Just a Business

After a six-month hiatus, we’re finally back. Over the past few months, we’ve intentionally stepped away from the microphones to focus on what matters most—our faith, our family, and building a business that creates freedom instead of demanding all of our time. In this episode, we catch you up on everything that’s happened: * A month-long family road trip * Hannah’s incredible half marathon journey * Building systems that allowed us to step away from the business * Watching our kids grow into their next season of life * Cornelius’ newest obsession… golf * Why this next chapter of Art of Hustle is going to look different This isn’t just a comeback episode. It’s the beginning of a new season. Thanks for being here. We’re glad you’re back with us.

The Edisons’ Winter Update: Hannah’s New Role, Youth Programs, Reset Summit, and Staying Present

In this episode of The Art of Hustle, we’re giving you a real-time family + business update as we close out the year. We talk about Hannah stepping into her new role—what it means for our family rhythm, our leadership structure, and the season we’re entering. Then we break down the next wave of growth at Lift: youth programs as the pipeline, the mission, and the long game for impact in Bend. We also pull back the curtain on what we’re building with the Reset Summit—why we’re launching it, what it stands for, and how it fits into the bigger vision of performance, leadership, and community wellness. And because it’s Christmas season, we don’t skip the real stuff: how to stay present while still carrying ambition. How we protect our home, our marriage, our kids, and our faith—while still making moves. If you’re trying to build something big without losing what matters most, this episode is for you.

Healing Isn’t a Thing You Do — It’s a Way You Live w/ Brighton Loughlin

In this episode of The Art of Hustle, I sit down with Brighton — Central Oregon’s breathwork, recovery, and longevity specialist — for his first in-person podcast conversation. We start at the beginning: growing up in Mount Shasta, a deep connection to nature, and the identity pressure that comes when performance becomes who you are. Brighton opens up about injuries, anxiety, and a defining moment on a rock wall that shaped his relationship with fear — and how a breathwork session years later helped him finally release what his body had been holding. We go deep on: • Why breathing is the hidden epidemic in modern health • How breath impacts your nervous system, biomechanics, emotions, and performance • The real meaning of toughness (and why hyper vs. hypo masculinity both miss the mark) • Longevity beyond lifespan: healthspan, VO₂ max, respiratory rate, and why community matters • “Healing isn’t a thing you do — it’s a way you live” (and how to audit your lifestyle without overwhelm) We close with Brighton’s vision: building an ecosystem of holistic health, functional labs, and breath-led coaching — plus he hooks me up with a tool he’s partnering with: Intake Breathing magnetic nasal strips to improve nasal airflow for training and sleep. If you’re trying to level up your health, regulate stress, recover better, and build real resilience — this one will hit.

Built for the Fight: The Leadership Journey of DaWayne Judd

Baltimore built his backbone. Bend revealed his purpose. In this episode of The Art of Hustle, Cornelius Edison sits down with DaWayne Judd — business owner of Mirror Pond Dry Cleaners, civic leader, and community advocate — to unpack what it really means to lead from your roots. From running the streets of Baltimore under the watchful eyes of neighborhood matriarchs to earning his MBA and becoming a voice for business equity in Central Oregon, DaWayne’s story is one of grit, grace, and growth. He shares how “mother wit” — the wisdom of Black women who raised generations — shaped his leadership, why the definition of success keeps evolving, and how fighting for community remains his greatest hustle.