Automation Unplugged Podcast

SHOW NOTES In this episode, we covered: * How expanding into electrical work is helping Bethesda get involved in projects earlier. * The power of peer collaboration and how Michael’s affiliate network drives innovation. * Why focusing on design and lighting has reshaped how clients and partners see his team. Michael also talks about the changing role of integrators in smart home design, how tariffs and economic uncertainty are impacting the industry, and why staying adaptable is more important than ever. So let’s jump in—here’s Automation Unplugged with Michael Wilson. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au306 [https://onefirefly.com/expertise/podcast/item/au-306-michael-wilson-on-the-business-of-high-end-integration]   About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES Here’s what’s coming up in today’s episode: * How One Firefly evolved from an engineering services firm to the leading marketing agency for integrators. * How AV marketing has shifted from basic websites and email to SEO, social media, and AI-drive strategies. * The biggest marketing mistakes integrators make and how to fix them. Plus, I’ll share why storytelling is more important than ever, and my predictions for where AV marketing is headed in the next five years. This is going to be a fun and insightful conversation, so let’s get started!   About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES In this episode, we covered: * How Rich is leveraging smart tech to transform apartment living and streamline property management * Why he chose to implement EOS to scale his business and empower his team * The importance of leading with service, honesty, and vision when selling technology You’ll also hear Rich talk about how faith guides his business decisions, why healthy conflict is essential for growth, and how a mindset of learning has helped him thrive through challenges. This one’s packed with wisdom, inspiration, and some powerful lessons in leadership and growth. Let’s jump in—here’s Automation Unplugged with Richard Quinones. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au304 [https://onefirefly.com/expertise/podcast/item/au-304-tech-driven-growth-and-the-power-of-eos-with-richard-quinones]   About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES In this webinar, we’ll cover: * How to navigate 2025’s volatile economy without losing visibility * Quick-win tactics like targeted Google Ads and branded van wraps to drive immediate leads * Foundational plays like SEO and events that build lasting momentum Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can make your marketing dollars work harder in 2025.   About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES In this episode, we covered: * The journey of a family-run business transitioning into a national powerhouse * How wresting and crossfit has helped them to live healthier lives and in turn, increased work place productivity * Strategies for growth, leadership, and staying at the forefront of an ever-changing industry Without further ado, let’s tune in to my  conversation with Bryan and Marc Rizzo. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au302 [https://onefirefly.com/expertise/podcast/item/au-302-bryan-and-marc-rizzo-on-legacy-leadership-and-life-safety-systems]   About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.