Episode 19 – How Shakayla Doubled Her Bridal Prices by Understanding Her Numbers

Episode 19 – How Shakayla Doubled Her Bridal Prices by Understanding Her Numbers

What if the biggest thing holding your bridal business back isn’t your talent… but your pricing? In this episode of Beauty & the Boss, I sit down with bridal hair and makeup artist Shakayla Canaday from Phoenix, Arizona, to share her journey through my Bridal Pricing & Profit Intensive. After more than a decade in the bridal industry, Shakayla realised she had been significantly undercharging. Once we worked through the numbers together, she discovered she’d need to complete more than 200 weddings a year at her current pricing just to reach her income goals. That moment changed everything. We talk about the mindset shifts that come with increasing your prices, why understanding your numbers gives you the confidence to make better business decisions, and how creating profitable packages can give you more freedom without simply working more. Whether you’ve been avoiding your numbers, questioning your pricing, or wondering if your business is actually paying you what it’s worth, this episode will challenge the way you think about profit. 💡 You’ll Learn: * Why being fully booked doesn’t always mean you’re making good money. * The pricing mistakes many bridal artists don’t realise they’re making. * How understanding your numbers builds confidence to increase your prices. * How Shakayla completely restructured her pricing after discovering the true cost of running her business. * The mindset shifts that helped her charge sustainably and build a business she actually enjoys. 💬 Notable Quotes “The point was never busyness. It was freedom.” “If you’re not making enough profit, you’re creating a prison for yourself.” “Understanding my numbers gave me the confidence to increase my pricing.” “I realised I didn’t need more weddings—I needed a more profitable business.” 📚 Resources & Tools Mentioned One to One Pricing & Profit Intensive https://levarnabusinesscoach.mykajabi.com/offers/ZjdRLgkw [https://levarnabusinesscoach.mykajabi.com/offers/ZjdRLgkw] Free Bridal Pricing Audit Call https://oncehub.com/PAGE-2F1414CAE8 [https://oncehub.com/PAGE-2F1414CAE8] Booked & Profitable – Bridal Pricing Reset Workshop https://levarnabusinesscoach.mykajabi.com/booked-and-profitable [https://levarnabusinesscoach.mykajabi.com/booked-and-profitable] The Bridal Artist Collective https://levarnabusinesscoach.mykajabi.com/offers/2DoCgJia/checkout [https://levarnabusinesscoach.mykajabi.com/offers/2DoCgJia/checkout] Free Facebook Group for Bridal Artists https://www.facebook.com/groups/bookmorebridesfreegroup [https://www.facebook.com/groups/bookmorebridesfreegroup] Follow Levarna on Instagram https://www.instagram.com/levarnabusinesscoach [https://www.instagram.com/levarnabusinesscoach] Follow Shakayla on Instagram https://www.instagram.com/btbeautyaz/ [https://www.instagram.com/btbeautyaz/] If you enjoyed this conversation, I’d love it if you followed Beauty & the Boss and left a rating or review. It helps more bridal hair and makeup artists discover the podcast and build profitable and sustainable businesses.

Episode 18 - Behind Studio Eighty Five: How Indi Helps Artists Work Smarter, Earn More, and Stress Less

In this insightful episode of Beauty and the Boss, Levarna chats with Indi, founder of Studio Eighty Five, a systems and automation studio transforming how bridal hair and makeup artists run their businesses. A former bridal makeup artist herself, Indi knows firsthand the burnout and overwhelm of endless admin and inconsistent bookings. Today, she’s the go-to expert helping creatives streamline their client experience with elegant, automated systems so they can focus on artistry, not emails. Indi opens up about her pivot from makeup artist to systems strategist, the mental blocks holding artists back from charging their worth, and the key habits that will separate thriving artists from struggling ones in 2026. If you’ve ever felt buried in admin, stuck in your business, or afraid to raise your prices, this episode will completely shift how you see your work and your worth. 💡 You'll Learn: * Why automations aren’t just for big businesses and how they free you to grow faster. * The truth about pricing, profit, and why most artists are undercharging without realizing it. * How to create a luxury client experience through seamless systems and branding. * The mindset shift that transforms “I’m not ready” into “I’m unstoppable.” * Why innovation, not imitation, will define the successful artist in 2026. 💬 Notable Quotes “You can’t grow your business if you don’t have time and you can’t get time back if you’re stuck in your inbox.” “Your systems are only as good as the strategy behind them.” “Stop comparing yourself to people living a life you don’t even want. Focus on you.” “Automating clunky processes won’t save you, it’ll just make your chaos run faster.” “You are in business to do what you want. Forget the rules.” 📚 Resources & Tools Mentioned: Free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup [https://www.facebook.com/groups/bookmorebridesfreegroup] Booked & Profitable - Bridal Business Rest workshop https://levarnabusinesscoach.mykajabi.com/booked-and-profitable [https://levarnabusinesscoach.mykajabi.com/booked-and-profitable] Book More Brides - Artist Academy waitlist https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist [https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist] Levarna’s Instagram to follow for more tips https://www.instagram.com/levarnabusinesscoach [https://www.instagram.com/levarnabusinesscoach] Studio Eighty Five Instagram: https://www.instagram.com/studioeightyfive_?igsh=MTliemFuYjJ1M3psaA== [https://www.instagram.com/studioeightyfive_?igsh=MTliemFuYjJ1M3psaA==] If you loved this conversation, make sure to follow and rate the Beauty and the Boss Podcast on Spotify, Apple Podcasts, or wherever you tune in. Screenshot this episode, tag @levarnabusinesscoach and @studioeightyfive_, and share your biggest takeaway so we can spread the inspiration to more beauty entrepreneurs!

Episode 17 - From $100K to $430K: How Selena Marchand Scaled Her Bridal Business and Built a Global Following

Episode Summary: In this inspiring episode of Beauty and the Boss, Levarna sits down with Selena Marchand a powerhouse bridal makeup artist, educator, and industry influencer. Selena has grown from earning $100K a year to over $430K annually while building a combined social media following of more than 1 million across TikTok and Instagram. Selena shares her journey from starting out in bridal makeup 20 years ago to becoming a global educator and content creator. You’ll hear how she built passive income streams, why she believes delusional self-confidence is essential, and her unfiltered thoughts on pricing in the bridal industry. If you’ve ever wondered how to grow your business beyond services and into true financial freedom, this episode is packed with strategies and real talk you won’t want to miss. 💡 You'll Learn: * The exact shifts that took Selena from $100K to $430K in annual income. * Why showing your face on camera is the secret to explosive social media growth. * The truth about bridal pricing and why content creation is key to charging premium rates. * Why “being delusional” and backing yourself is a business superpower. bookings or followers). 💬 Notable Quotes “You have to get comfortable being uncomfortable if you want to grow.” “Followers do matter, if no one knows you exist, how are you going to get the opportunities you want?” “I never struggled raising my prices because I have the demand and the social media to back it up.” “You don’t need to be perfect. You just need to back yourself and keep showing up.” 📚 Resources & Tools Mentioned: Free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup [https://www.facebook.com/groups/bookmorebridesfreegroupLink] Booked & Profitable - Bridal Business Restworkshop: https:// [https://levarnabusinesscoach.mykajabi.com/booked-and-profitable]levarnabusinesscoach.mykajabi.com/booked-and-profitable [https://levarnabusinesscoach.mykajabi.com/booked-and-profitable] Book More Brides - Artist Academy waitlist: https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist [https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist] The Ultimate Bridal Makeup Artist Costs and Time Checklist https://levarnabusinesscoach.mykajabi.com/cost-time-checklist [https://levarnabusinesscoach.mykajabi.com/cost-time-checklist] Levarna’s Instagram to follow for more tips https://www.instagram.com/levarnabusinesscoach [https://www.instagram.com/levarnabusinesscoach] Selena’s Instagram and Tiktok account https://www.instagram.com/selenamup?igsh=MTg2ajZ4dWZzaTRpNQ== [https://www.instagram.com/selenamup?igsh=MTg2ajZ4dWZzaTRpNQ==] https://www.tiktok.com/@selenamup?_t=ZS-9073iyxohsn&_r=1 [https://www.tiktok.com/@selenamup?_t=ZS-9073iyxohsn&_r=1] ✨Enjoyed this episode? Follow Selena on Instagram and TikTok, subscribe and review the podcast, and share your takeaways by tagging us, we’d love to celebrate with you!🥂

Episode 16 - Stop Undercharging: The Free Bridal Pricing Workshop Every Artist Needs

Episode Summary: After a short break, Levarna is back with one of the most important topics in the bridal beauty industry—pricing. In this episode, she shares a snippet from her live workshop revealing why so many MUAs undercharge despite being fully booked or popular online. You’ll hear Levarna break down the top reasons MUAs undervalue themselves and struggle financially, plus what to do about it. She also introduces her brand-new program Booked and Profitable: The Bridal Business Reset Workshop a step-by-step workshop designed to help you: * Clarify your niche so you attract the right clients. * Build irresistible bridal packages that sell themselves. * Finally price for profit with confidence. * Use her interactive profit calculator to know exactly what you’re making on every single service.This episode is a wake-up call for bridal artists who are ready to stop scraping by and finally build a profitable, sustainable business. 💡 You'll Learn: * Why most bridal artists undercharge and the five hidden reasons behind it. * The difference between revenue and profit and why profit is the real measure of success. * How fear, judgment, and comparison stop artists from confidently raising prices. * What true success looks like in business (profitability + lifestyle, not just bookings or followers). 💬 Notable Quotes “We are undercharging. We are extremely undervaluing ourselves compared to other vendors on a bride’s wedding day.” “Profit is what you’re left with after all expenses and paying yourself properly not just revenue.” “Copying other artists’ pricing is dangerous. Busy doesn’t always mean profitable.” “Success in business is profitability. That is success, and it's profitability without being completely burned out.” 📚 Resources & Tools Mentioned: Free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup [https://www.facebook.com/groups/bookmorebridesfreegroupLink] Booked & Profitable - Bridal Business Restworkshop: https:// [https://levarnabusinesscoach.mykajabi.com/booked-and-profitable]levarnabusinesscoach.mykajabi.com/booked-and-profitable [https://levarnabusinesscoach.mykajabi.com/booked-and-profitable] Levarna’s Instagram to follow for more tips: https://www.instagram.com/levarnabusinesscoach [https://www.instagram.com/levarnabusinesscoach] Want the full Bridal Pricing Workshop replay plus the chance to ask Levarna your questions directly? 🎉 You can access the complete training (and so much more) inside her free Facebook group for bridal artists.

Episode 15 - The 3 Big Shifts You Need to Build a Freedom-Based Business

Episode Summary: In this transformative solo episode, Levarna dives deep into the “how” of building a business that doesn’t just pay the bills but funds your dream life, supports your family, and gives you total freedom. Inspired by the incredible response to last week’s episode with Kellsie Bain, Levarna takes it a step further by walking you through the 3 powerful shifts every creative entrepreneur needs to build a truly aligned, profitable business. Levarna shares her own personal journey, how she turned a bridal side hustle into a six-figure, freedom-based business as a single mom, and how she built a team and structure that allows her to work on her terms. This is more than just business advice. It’s a wake-up call for artists and entrepreneurs who are done playing small, done guessing their prices, and ready to step into profitable, purposeful entrepreneurship. 💡 You'll Learn: * How to design your business around your dream life instead of burning out in a business that doesn't serve you. * The key financial numbers every makeup artist must know to stop undercharging and start earning real profit. * Why most artists unknowingly sabotage their income goals and how to fix your money mindset. * How to confidently price your packages so you're not just working more weddings, but working smarter. * What it really takes to go from side hustle to full-time success as a bridal beauty business owner. 💬 Notable Quotes "If you don't know what you want, it's really hard to create it." "It's not about what you charge, it's about what you keep. Profit is the real measure." "You can't out-strategize a limited money mindset." 📚 Resources & Tools Mentioned: Free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup [https://www.facebook.com/groups/bookmorebridesfreegroupLink] Booked & Profitable - Bridal Business Restworkshop: https:// [https://levarnabusinesscoach.mykajabi.com/booked-and-profitable]levarnabusinesscoach.mykajabi.com/booked-and-profitable [https://levarnabusinesscoach.mykajabi.com/booked-and-profitable] Book More Brides - Artist Academy waitlist: https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist [https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist] Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/ [https://www.instagram.com/levarnabusinesscoach/] Learn how to price for profit, define your niche, and build irresistible packages. → DM “workshop” on Instagram to get all the details and join the training! 💖 Loved this episode?Don’t forget to follow or subscribe to the podcast, leave a ⭐⭐⭐⭐⭐ rating, and share it with a fellow makeup artist who needs this! Tag @levarnabusinesscoach on Instagram so we can say thank you!