89. The Live Event + Webinar Formula for Bigger Results

89. The Live Event + Webinar Formula for Bigger Results

In this week's episode, I'm chatting with Timothy Calder from Achievers about how webinars fit into a broader event and marketing ecosystem, emphasizing the importance of strategy, timing, and content repurposing. He shares insights on aligning webinars with sales goals, optimizing follow-up, and leveraging content for maximum ROI. About Timothy CalderFollow Timothy on LinkedIn [https://www.linkedin.com/in/timothycalder/] About the Host: Follow Shanondoah on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ [https://www.linkedin.com/in/shanondoahnicholson/] Follow Beyond the BEO on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ [https://www.instagram.com/beyondthebeo] Learn more about ⁠⁠⁠⁠Event Services⁠⁠⁠⁠ [https://www.beyondthebeo.com/event-planning-services] Shanondoah is an independent travel advisor with ⁠⁠Modern Travel⁠⁠ [https://moderntravel.ca/] (TICO #50027928) Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs

88. The Surprising Way Wellness is Reshaping How We Experience Corporate Events

In this episode, Joanna Lean from Hivergy shares the transformative power of integrating wellness into event design. She shares her journey from traditional event planning to incorporating positive psychology and wellness, emphasizing the shift from content-heavy agendas to engaging, interactive experiences. We chat about how focusing on human connection and energy can enhance attendee engagement and outcomes. About Joanna Lean Connect on LinkedIn [https://www.linkedin.com/in/joanna-lean-0ab4b615/]Learn more about Hivergy [https://www.wearehivergy.com/] Follow Hivergy on Instagram [https://www.instagram.com/wearehivergy] About the Host: Follow Shanondoah on ⁠⁠⁠LinkedIn⁠⁠⁠ [https://www.linkedin.com/in/shanondoahnicholson/] Follow Beyond the BEO on ⁠⁠⁠Instagram⁠⁠⁠ [https://www.instagram.com/beyondthebeo] Learn more about ⁠⁠⁠Event Services⁠⁠⁠ [https://www.beyondthebeo.com/event-planning-services] Shanondoah is an independent travel advisor with ⁠Modern Travel⁠ [https://moderntravel.ca/] (TICO #50027928) Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs

87. Working with a Travel Partner for Better Events

In this episode, I'm sharing my journey from in-house planner to freelancing and why I incorporated travel services into my services. Event management is already stressful enough, requiring many balls in the air at all times. I share how working with a travel partner (especially one with an events background) can make it easier for you to focus on your current programs, better serve your attendees, and protect your teams. About the Host: Follow Shanondoah on ⁠⁠LinkedIn⁠⁠ [https://www.linkedin.com/in/shanondoahnicholson/] Follow Beyond the BEO on ⁠⁠Instagram⁠⁠ [https://www.instagram.com/beyondthebeo] Learn more about ⁠⁠Event Services⁠⁠ [https://www.beyondthebeo.com/event-planning-services] Shanondoah is an independent travel advisor with Modern Travel [https://moderntravel.ca/] (TICO #50027928) Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs

86. The Human Edge in Personal Branding with Shaun Bernstein

Discover how personal branding and authenticity remain essential despite the rise of AI tools, and learn practical steps to build and maintain a genuine presence online. On this week's episode of Beyond the BEO, Shaun Bernstein of The Write Stuff Agency shares insights on leveraging human uniqueness over automation and how to use AI wisely without compromising your voice. About Shaun Bernstein: Connect on LinkedIn [https://www.linkedin.com/in/shaun-bernstein/] Learn more about The Write Stuff Agency [https://www.thewritestuff.agency/] About the Host: Follow Shanondoah on ⁠LinkedIn⁠ [https://www.linkedin.com/in/shanondoahnicholson/] Follow Beyond the BEO on ⁠Instagram⁠ [https://www.instagram.com/beyondthebeo] Learn more about ⁠Event Services⁠ [https://www.beyondthebeo.com/event-planning-services] Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs

85. The One Thing Every New Event Planner Needs to Start Now for Long-Term Success

Are you a recent graduate entering the vibrant and demanding world of event planning? In this episode, industry veterans share practical advice on how to kickstart and nurture a thriving career in events, emphasizing personal branding, networking, role exploration, and professionalism. About the Host: Follow Shanondoah on LinkedIn [https://www.linkedin.com/in/shanondoahnicholson/] Follow Beyond the BEO on Instagram [https://www.instagram.com/beyondthebeo] Learn more about Event Services [https://www.beyondthebeo.com/event-planning-services] Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs