My heroic journey as a heroic entrepreneur

You can’t go wrong selling this pipe dream

Everyone thinks they have what it takes to be in the top 1% and marketers are happy to feed this delusion. Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store [https://www.amazon.com/dp/B0GMD9JLFL] This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting. STRATEGIC MEMO provides high level intel you’re not getting anywhere else. Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe [https://bigbagofmoney.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

An old marketing trick that actually works

There is a framework that drives human behavior. We call it emotional triggers, you might have a different name. Either way, this is the way everyone sells everything and the way everyone buy everything. Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store [https://www.amazon.com/dp/B0GMD9JLFL] This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting. STRATEGIC MEMO provides high level intel you’re not getting anywhere else. Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe [https://bigbagofmoney.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

How to get your big bag of money, the one with your name on it

There is a framework that drives human behavior. We call it emotional triggers, you might have a different name. Either way, this is the way everyone sells everything and the way everyone buy everything. Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store [https://www.amazon.com/dp/B0GMD9JLFL] This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting. STRATEGIC MEMO provides high level intel you’re not getting anywhere else. Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe [https://bigbagofmoney.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

My heroic journey as a heroic entrepreneur

The customer wants a hero so present yourself as the hero they need. Everyone loves an origin story, so give them one. Same goes for the underdog and comeback story. The hero story becomes part of your brand and a reason for them to buy from you. Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store [https://www.amazon.com/dp/B0GMD9JLFL] This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting. STRATEGIC MEMO provides high level intel you’re not getting anywhere else. Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe [https://bigbagofmoney.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

The customer wants it fast, easy, and free

The customer wants two things at the same time! You can learn how to give them both when you understand emotional triggers, as outlined in our book. Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store [https://www.amazon.com/dp/B0GMD9JLFL] This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting. STRATEGIC MEMO provides high level intel you’re not getting anywhere else. Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe [https://bigbagofmoney.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]