Lynn Palmer: Billboard Advertising: A New and Improved Way of Reaching a Mass Audience

Ryan Kugler : The Liquidation and Closeout Business

Ryan Kugler : The Liquidation and Closeout Business Episode 115 with Ryan Kugler of Plan B, A5 Events and Ideal Content Ryan Kugler is the president and owner of three companies: Plan B, one of the nation’s largest secondary wholesalers; A5 Events; and Ideal Content. Born in Chicago, Ryan moved to Los Angeles at a young age where he took an interest in the film industry and made his way onto several studio lots, becoming friends with actor Ted Danson. During breaks from school, Ryan worked for the family business DVA, which bought and sold VHS tapes. After finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes and he quickly moved up to buyer, soon followed by VP of purchasing. In 2013, Ryan left DVA because he saw the writing on the wall (DVDs were on the decline and many people were watching films on demand). Over the next few years, he started three companies: Plan B, which buys and sells closeouts from manufacturers, wholesalers and retailers; A5 Events, which produces corporate events for large corporations and nonprofit organizations; and Ideal Content, a marketing company that works with Fortune 500 companies to produce new and unique high-end marketing products. Listen to this information-packed BizSoup Podcast Radio episode with Ryan Kugler about the liquidation and closeout business. Talking points include: ●    How to buy and sell unwanted inventory. ●    Why cash is king. ●    Taking steps to get rid of inventory. ●    Why there is competition for inventory. Connect with Ryan Kugler Website: www.ryankugler.com Facebook: facebook.com/Plan-B-Distribution-589723291179547/ LinkedIn: https://www.linkedin.com/in/ryan-kugler-8653265/ [https://www.linkedin.com/in/ryan-kugler-8653265/] Ryan Kugler ryan@aplanb.com [ryan@aplanb.com] http://www.ryankugler.com/ [http://www.ryankugler.com/] https://www.aplanb.com/ BIO Ryan Kugler is the President and owner of three different companies, A5 Events, Ideal Content, and Plan B (which is one of the nation’s largest secondary wholesalers in the country). Born in Chicago, Ryan moved to Los Angeles at a young age where he took a strong interest in the film industry and made his way onto several studio lots becoming a good friend of Ted Danson, star of Cheers, The Good Place, and Mr. Mayor. On his breaks from school Ryan worked for the family business DVA, which bought and sold VHS tapes. Upon finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes, and he quickly moved up to Buyer, soon followed by VP of Purchasing. In 2013 Ryan saw the writing on the wall (DVDs declining and people watching films on demand) and left DVA, and over the course of the next few years started three different companies: Plan B, which buys and sells closeouts from manufacturers, wholesalers and retailers, A5 Events which produces corporate events for large corporations and Non-Profit organizations, and Ideal Content a marketing company that works with Fortune 500 companies producing new and unique high end marketing products. Title: The Liquidation and Closeout Business Talking Points ◘ Buying and Selling Unwanted Inventory ◘ Cash is King ◘ Steps to Getting Rid of Inventory ◘ Competition for Inventory Social Media LinkedIn https://www.linkedin.com/in/ryan-kugler-8653265/ [https://www.linkedin.com/in/ryan-kugler-8653265/] Facebook https://www.facebook.com/Plan-B-Distribution-589723291179547/ Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Lynn Palmer: Billboard Advertising: A New and Improved Way of Reaching a Mass Audience

Lynn Palmer lynnpalmer@clearchannel.com [lynnpalmer@clearchannel.com] https://clearchanneloutdoor.com/ VP Sales/Market Manager San Diego, Clear Channel Outdoor Bio Lynn Started in Radio where she learned a lot about 5, 10, 15 second advertising clips that needed to get to the point quick with only a few words. That experience gave her a vast portfolio of knowledge and experience and helped her move from radio to billboard advertising where she was hired by Clear Channel Outdoor in 2015. Clear Channel Outdoor is a worldwide out of home advertising company offering a wide variety of outdoor signs across the U.S., in 43 of the top 50 DMAs. Their billboards, digital billboards, airport signs and other outdoor advertising options enable brands to connect with people in different environments. Ms. Palmer is currently the VP Sales/Market Manager in San Diego, CA Title Billboard Advertising: A New and Improved Way of Reaching a Mass Audience Talking Points ◘ How Billboard Advertising has evolved ◘ “Out of Home” Mass Reach Medium ◘ Using Data in Aggregate to Identify Where the Customer is and What the Customer Wants ◘ Digital Ads: flexibility to change within Seconds Social Media https://www.linkedin.com/in/lynn-palmer-8a0b098/ [https://www.linkedin.com/in/lynn-palmer-8a0b098/] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Steven Sashen : Moving Forward by Going Back in Time

Xero Shoes: Moving Forward by Going Back in Time Episode 113 with Steven Sashen of Xero Shoes Steven Sashen, CEO of Xero Shoes, is one of the fastest men over 55 in the United States. He wears nothing but Xero shoes and swears by them. He says most shoe companies design shoes with luxurious cushioning and arch support, making your foot feel comfortable and protected. But those actually hurt the strength of your foot, he says, and cause more injury than his minimalist shoe line. His company manufactures and sells lightweight performance recreation footwear. People in 97 countries enjoy his sandals and shoes for everything from a stroll on the beach or hike in the woods to a gym workout or marathon run. Xero is all about NATURAL: Natural FIT -- your toes can spread and relax in the wide toe box. Plus the XERO-drop (non-elevated heel and low-to-the-ground design) allows for proper posture, balance and agility; Natural FUNCTION -- Xeros designs let your feet bend, flex and move the way they're supposed to. And they're so lightweight you barely feel them; Natural FEEL -- the exclusive, patented FeelTrue® sole protects you while also giving your feet and brain the ground feedback they want to feel. Listen to this information-packed BizSoup Podcast Radio episode with Steven Sashen about how naturally-designed footwear can improve your life. Talking points include: ●    How the major hype from shoe companies about motion control, padding, arch support and stabilization is destroying your feet. ●    Finding a name that fits the brand. ●    Ways to find a product that gives people what they really need. ●    How to listen to what people are asking for and get involved in the conversation. Connect with Steven Sashen Website: www.xeroshoes.com Twitter: twitter.com/xeroshoes Facebook: facebook.com/xeroshoes LinkedIn: linkedin.com/company/xero-shoes/ Instagram: Instagram.com/xeroshoes/ Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Jason Feifer : An Entrepreneur- Then and Now

Jason Feifer : An Entrepreneur: Then and Now Episode 112 with Jason Feifer of Entrepreneur Magazine and jasonfeifer.com Jason Feifer is Editor-in-Chief at Entrepreneur Magazine but he acts more like an entrepreneur. In addition to his full-time job, he writes and hosts webinars and is the host of multiple podcasts. He produces and stars in his online videos and is a blogger, keynote speaker, writer, humorist, producer, editor and life coach. He is redefining how people work in post-Covid America. Listen to this information-packed BizSoup Podcast Radio episode with Jason Feifer about modern-day entrepreneurship. Talking points include: ●    How entrepreneurs are problem solvers. ●    How to make the ubiquitous webinar work for you. ●    Why data and failure are your two best friends. ●    How to pick an idea and grow a business. Connect with Jason Feifer: Website: jasonfeifer.com Twitter: twitter.com/heyfeifer Facebook: www.facebook.com/jasonfeifer LinkedIn: www.linkedin.com/in/jasonfeifer/ Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Curt Mercadante: Authority Branding

Authority Branding: Right Message, Right Clients, Right Revenue Episode 111 with Curt Mercadante of Merc Enterprises Curt Mercadante helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For 25 years, he has counseled small businesses and entrepreneurs, as well as some of the largest corporations and associations in the country. He built three profitable businesses, including a seven-figure public relations and advertising agency. Curt is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.” He lives in Charleston, S.C., with his wife, Julie, and four children. Listen to this information-packed BizSoup Podcast Radio episode with Curt Mercadante about authority branding. Talking points include: ●       The Four Pillars are Attention, Accuracy, Alignment and Authenticity. ●     Create your “one-sentence” impact message. ●     Know who you want to serve, what they want and how you can get it to them. Connect with Curt Mercadante Website: https://www.merc.enterprises/ [https://www.merc.enterprises/] LinkedIn: https://www.linkedin.com/in/curtmercadante/ [https://www.linkedin.com/in/curtmercadante/] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]