Boost Your Businesscast
The optics are good for our first Boost-Your-Businesscast, as James Court explores how Exeter entrepreneur Ed Bird and his brothers pioneered a new model for sustainable specs. With just two companies dominating the global trade, his company Bird Eyewear quickly established itself as an upstart challenger, bagged a major industry accolade, pivoted its distribution model, and gained the coveted B-Corp accreditation.
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