Branching Out: TreeFork Strategies
Elizabeth Shea chats with Hunter Jensen, founder and CEO of Barefoot Labs and author of The Killer Use Case. Hunter shares his journey from becoming a self-taught programmer to bootstrapping Barefoot Labs over two decades, funding early growth with little more than determination and a handful of zero-interest credit cards before building a thriving company. When growth plateaued, a chance introduction led to a strategic acquisition that allowed him to diversify his personal risk while remaining actively involved in the business. Hunter offers anecdotes about navigating an international transaction, the importance of having trusted advisors by your side, and the challenges that emerged after the deal closed as two organizations with different cultures learned how to work together. He also reflects on why maintaining equity proved valuable and how strategic buyers can exponentially accelerate growth. If you’re a founder considering a strategic partnership, partial exit, or international transaction, this episode is for you.
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