Built for the Long Run
This episode cuts through the debate about podcast runtime and explains how to choose the right length based on your audience, format, release schedule, and production capacity. It emphasizes consistency, testing with analytics, and using content quality — not a magic minute count — to decide whether short, medium, or long episodes work best. Practical tips include starting in the 20–40 minute sweet spot, labeling specials, splitting long topics, and iterating with listener feedback so your show stays finishable, valuable, and sustainable.
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