Built from Scratch

Founder Journal: Jan '26

19 min · 2 feb 2026
aflevering Founder Journal: Jan '26 cover

Beschrijving

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027. In this episode, I’m capturing six lessons from January 2026, recorded in real time while building a mid–six-figure service business. Lessons from January 2026: * Scarcity works when trust already exists * Breaking beliefs unlocks faster progress * The game is heaven, not hell * Value stacking increases perceived value in sales * Simple messages need to be repeated often * How we launched a pricing increase the right way Resources: * The Chore Club: https://www.thetododudes.com/chore-club [https://www.thetododudes.com/chore-club] * He Leadeth Me Book: ⁠https://a.co/d/h5qgYBj⁠ [https://a.co/d/h5qgYBj] * Alex Hormozi & Tony Robbins Podcast: https://open.spotify.com/episode/6OXqTdIr33hh21OZPZ2yXV?si=3d67281ba0c04a1b&nd=1&dlsi=62deae23e6844a4c [https://open.spotify.com/episode/6OXqTdIr33hh21OZPZ2yXV?si=3d67281ba0c04a1b&nd=1&dlsi=62deae23e6844a4c]

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aflevering Founder Journal: Jan '26 artwork

Founder Journal: Jan '26

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027. In this episode, I’m capturing six lessons from January 2026, recorded in real time while building a mid–six-figure service business. Lessons from January 2026: * Scarcity works when trust already exists * Breaking beliefs unlocks faster progress * The game is heaven, not hell * Value stacking increases perceived value in sales * Simple messages need to be repeated often * How we launched a pricing increase the right way Resources: * The Chore Club: https://www.thetododudes.com/chore-club [https://www.thetododudes.com/chore-club] * He Leadeth Me Book: ⁠https://a.co/d/h5qgYBj⁠ [https://a.co/d/h5qgYBj] * Alex Hormozi & Tony Robbins Podcast: https://open.spotify.com/episode/6OXqTdIr33hh21OZPZ2yXV?si=3d67281ba0c04a1b&nd=1&dlsi=62deae23e6844a4c [https://open.spotify.com/episode/6OXqTdIr33hh21OZPZ2yXV?si=3d67281ba0c04a1b&nd=1&dlsi=62deae23e6844a4c]

2 feb 202619 min