Business History
Shopping used to be adversarial. Shoppers and store owners would bargain and haggle over prices. What one person got for $1, the next guy bought for £1.25. And there were no returns. It was unfair and stressful - and made shoppers distrustful that they were getting a good deal. John Wanamaker changed all that. Wanamaker thought about being a preacher before setting up as a clothes merchant. So he built a retail empire built on fairness and trust. Price tags appeared in his stores - promising everyone would pay the same. And if you weren't happy - you could return your purchase. This was so unusual that Wanamaker even won the praise of a US President. AND to see Joseph Monroe Bennett's magnificent moustache for yourself go to: https://archives.upenn.edu/exhibits/penn-people/biography/joseph-monroe-bennett/ [https://archives.upenn.edu/exhibits/penn-people/biography/joseph-monroe-bennett/] Write to us at businesshistory@pushkin.fm [businesshistory@pushkin.fm] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.
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