Buying Sandlot: The Business of Youth Sports
We're joined today by RCX Sports' CEO, Izell Reese, and Brand Velocity Group Founding Partner, Austin Ramos. We discuss BVG’s recent acquisition of RCX, why they believe youth sports remains a compelling investment opportunity, how RCX grew NFL FLAG into the largest youth flag football league in the world, why affordability and accessibility remain at the center of their mission, general thoughts on private equity’s role in youth sports and if The Let Kids Play Act had any effect on the sale, and global expansion plus what comes next. 0:00 - Inside The BVG/RCX Sports Deal for NFL Flag 7:44 - Partnerships With NFL & Other Leagues 12:23 - More Expansion, Investment, & Growth 18:51 - Fan Engagement vs. Player Development 22:30 - How Legislation Impacted The Deal 26:21 - Future Plans & Multi-Sport Opportunities Follow Us: Subscribe to the Newsletter: https://www.buyingsandlot.com/ LinkedIn: https://www.linkedin.com/company/buying-sandlot/ Instagram: https://www.instagram.com/buyingsandlot TikTok: https://www.tiktok.com/@buyingsandlot
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