Carbon Exposure

Did the Media Break the Voluntary Carbon Market? - Patrick Greenfield (The Guardian)

1 h 6 min · 3 jun 2026
aflevering Did the Media Break the Voluntary Carbon Market? - Patrick Greenfield (The Guardian) artwork

Beschrijving

In Episode 5 of Season 4 of the Carbon Exposure Podcast, we sit back down with Patrick Greenfield, biodiversity reporter at The Guardian. Two years ago, Patrick's investigative reporting helped trigger the carbon market's integrity reckoning. Many in the market have quietly blamed him for the demand collapse that followed. This conversation gets into it. Late last year, Patrick travelled back to Kasigau Corridor in Kenya — the first ever REDD+ project registered on Verra — to see what had changed. What he found: communities promised long-term funding that simply isn't arriving anymore. Prices have collapsed. Methodologies have shifted from VM7 to VM48. The conservation work continues, but with far less capital behind it. He shares his view that the carbon market's "demand collapse" narrative may be a self-pitying story — that the misallocation of capital, not media criticism, was the real problem — and that the same "big beasts" who presided over the previous market still hold the mic on what comes next. This is not a comfortable conversation. It's a necessary one. In this episode, we cover: •⁠ ⁠Why Patrick went back to Kasigau Corridor and what he found on the ground •⁠ ⁠How the Trump administration's USAID, EPA, and aid cuts have reshaped global conservation funding •⁠ ⁠Whether the voluntary carbon market can survive without policy tailwinds •⁠ ⁠How the VM7 to VM48 methodology shift is reshaping project economics •⁠ ⁠Why visual "boundary line" photos misrepresent how counterfactuals actually work •⁠ ⁠Whether net zero commitments and the Paris Agreement still hold credibility •⁠ ⁠The reporter accountability question: did journalism cause the demand collapse? •⁠ ⁠Why Patrick calls the market's grievance "a slightly self-pitying story" •⁠ ⁠The "big beasts" holding the mic and why new voices aren't being heard •⁠ ⁠Why his reporting focus is shifting toward biodiversity loss If you work in carbon markets, climate finance, sustainability, policy, project development, or climate journalism, this is a must-listen episode. Chapters [00:00] Intro & Welcome Back [02:00] Why He Went Back to Kasigau Corridor [07:00] Trump, USAID & the Climate Vacuum [08:20] Is This the VCM's Moment of Truth? [10:42] No More Chances for the VCM [17:30] Counterfactuals & The Boundary Line Trap [23:30] Is the Paris Agreement Still Alive? [26:00] The Role of Civil Society & Media [29:00] What He Found Back at Kasigau Corridor [32:30] Methodology Shifts and the Haircut [35:00] Did Journalism Cause the Demand Collapse? [36:25] On the Side of the Angels [41:30] The Big Beasts Holding the Mic [45:00] Markets, Conservation & The Profit of Deforestation [51:30] The Self-Pitying Story [53:00] Carbon Neutral Claims & Consumer Deception [01:01:20] Conspiracy Theories About Climate Reporting [01:05:00] Biodiversity, Hope & What Keeps Him Going #CarbonMarkets #ClimateFinance #CarbonCredits #VCM #REDDPlus #Biodiversity #ClimateJournalism #CarbonExposurePodcast

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aflevering Did the Media Break the Voluntary Carbon Market? - Patrick Greenfield (The Guardian) artwork

Did the Media Break the Voluntary Carbon Market? - Patrick Greenfield (The Guardian)

In Episode 5 of Season 4 of the Carbon Exposure Podcast, we sit back down with Patrick Greenfield, biodiversity reporter at The Guardian. Two years ago, Patrick's investigative reporting helped trigger the carbon market's integrity reckoning. Many in the market have quietly blamed him for the demand collapse that followed. This conversation gets into it. Late last year, Patrick travelled back to Kasigau Corridor in Kenya — the first ever REDD+ project registered on Verra — to see what had changed. What he found: communities promised long-term funding that simply isn't arriving anymore. Prices have collapsed. Methodologies have shifted from VM7 to VM48. The conservation work continues, but with far less capital behind it. He shares his view that the carbon market's "demand collapse" narrative may be a self-pitying story — that the misallocation of capital, not media criticism, was the real problem — and that the same "big beasts" who presided over the previous market still hold the mic on what comes next. This is not a comfortable conversation. It's a necessary one. In this episode, we cover: •⁠ ⁠Why Patrick went back to Kasigau Corridor and what he found on the ground •⁠ ⁠How the Trump administration's USAID, EPA, and aid cuts have reshaped global conservation funding •⁠ ⁠Whether the voluntary carbon market can survive without policy tailwinds •⁠ ⁠How the VM7 to VM48 methodology shift is reshaping project economics •⁠ ⁠Why visual "boundary line" photos misrepresent how counterfactuals actually work •⁠ ⁠Whether net zero commitments and the Paris Agreement still hold credibility •⁠ ⁠The reporter accountability question: did journalism cause the demand collapse? •⁠ ⁠Why Patrick calls the market's grievance "a slightly self-pitying story" •⁠ ⁠The "big beasts" holding the mic and why new voices aren't being heard •⁠ ⁠Why his reporting focus is shifting toward biodiversity loss If you work in carbon markets, climate finance, sustainability, policy, project development, or climate journalism, this is a must-listen episode. Chapters [00:00] Intro & Welcome Back [02:00] Why He Went Back to Kasigau Corridor [07:00] Trump, USAID & the Climate Vacuum [08:20] Is This the VCM's Moment of Truth? [10:42] No More Chances for the VCM [17:30] Counterfactuals & The Boundary Line Trap [23:30] Is the Paris Agreement Still Alive? [26:00] The Role of Civil Society & Media [29:00] What He Found Back at Kasigau Corridor [32:30] Methodology Shifts and the Haircut [35:00] Did Journalism Cause the Demand Collapse? [36:25] On the Side of the Angels [41:30] The Big Beasts Holding the Mic [45:00] Markets, Conservation & The Profit of Deforestation [51:30] The Self-Pitying Story [53:00] Carbon Neutral Claims & Consumer Deception [01:01:20] Conspiracy Theories About Climate Reporting [01:05:00] Biodiversity, Hope & What Keeps Him Going #CarbonMarkets #ClimateFinance #CarbonCredits #VCM #REDDPlus #Biodiversity #ClimateJournalism #CarbonExposurePodcast

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aflevering The Problem With Climate’s Binary Thinking - Frederick Teo (CEO, GenZero) artwork

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aflevering How to Make Carbon Markets Investable - Finn O'Muircheartaigh (BeZero Carbon) artwork

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aflevering Rethinking How Carbon Markets Should Work - Ingo Puhl (Co-Founder, South Pole) artwork

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aflevering Inside Article 6: How the UN Plans to Scale Global Carbon Markets - Perumal Arumugam (UNFCCC) artwork

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