CCtalks

Episode 44 - Partners in Performance: Building Win-Win Relationships with Publishers

Welcome back to #CCTalks! In this episode, we’re taking you behind the curtain of performance marketing with Vera [https://www.linkedin.com/in/veratodorova/], our VP of Supply, and Inbal [https://www.linkedin.com/in/inbal-marom-26ba8190/], Client Success Team Lead at Creative Clicks. Together, we uncover what really makes (and breaks) publisher partnerships, and why building trust, avoiding shortcuts, and staying agile are the keys to long-term success in an ever-changing industry. Here’s what you’ll hear in this episode:  ✅ The most common mistakes publishers make when trying to scale too fast  ✅ Red flags to look out for in potential partners  ✅ Balancing revenue goals with traffic quality  ✅ And how automation and AI can help you scale smarter, not riskier Whether you’re a publisher, advertiser, or simply curious about the strategies powering top performance marketing networks, this episode is packed with practical insights and honest advice. 🎧 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts. Want more insights from the team behind Creative Clicks? Follow us on LinkedIn [https://www.linkedin.com/company/creative-clicks/?viewAsMember=true]for updates and behind-the-scenes conversations.

Episode 43 - The Road Ahead: How Creative Clicks is Shaping 2025

Welcome back to #CCtalks! In our first episode of 2025, we’re thrilled to explore Creative Clicks’ vision for the year ahead with none other than our CEO, Raymond Kokken. Together, we explore the strategies, innovations, and entrepreneurial values that will push the company's success in a competitive and ever-changing performance marketing landscape.  We discuss:  * Creative Clicks’ remarkable milestones from 2024 and how they set the stage for 2025.  * Growth opportunities in key markets, and potential verticals.  * The importance of a people-first culture through talent development and an entrepreneurial mindset.  * Leveraging AI and technology to stay ahead of industry trends.  * Insights into overcoming challenges, driving innovation, and maintaining adaptability.  Join us as Raymond shares his perspective on Creative Clicks’ commitment to growth, client success, and staying at the forefront of performance marketing.  Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱  Want to learn more about Creative Clicks’ journey? Follow Raymond Kokken [https://www.linkedin.com/in/raymondkokken/]and Creative Clicks [https://www.linkedin.com/company/creative-clicks/?viewAsMember=true] on LinkedIn for the latest insights and updates.

Episode 42 - From 2K to 20K: Creative Clicks’ Journey to the Global Performance Marketing Awards

Welcome back to #CCtalks! In our 42nd episode, we dive into how in four years the media buying team delivered groundbreaking results for a fitness app. This achieved a remarkable sales increase from $2K to $20K overnight, and earned the team a finalist spot at the Global Performance Marketing Awards for Best Performance Marketing Team of the Year. Joining us is Wesley Grevink, Head of Media Buying at Creative Clicks, who shares the power of Creative Clicks' innovative Triple-E philosophy: Energy, Entrepreneurship, and Expertise. Discover how both him and his team tackled challenges, optimized user flows, and maintained adaptability in a rapidly evolving industry. We cover: * The growth of Creative Clicks’ media buying team and the Triple-E philosophy * Overcoming challenges in the fitness app’s initial campaigns * Strategies to improve lead retention and enhance user engagement * The role of testing, data analysis, and continuous learning * Key lessons learned from scaling and maintaining efficiency * Future-focused practices for staying ahead in digital marketing Join us to uncover the secrets behind this award-nominated campaign and learn how Creative Clicks continues to push boundaries in performance marketing. Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱 Want to learn more about the Media Buy team’s journey? Connect with Wesley Grevink [https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAAOPq6QBZ92M4o2U9oEO0EL7OZIjl42OxKw&keywords=wesley%20grevink&origin=RICH_QUERY_SUGGESTION&position=0&searchId=ecd0c7e2-df72-4d2b-baa3-b9f45ca74aa4&sid=BxD&spellCorrectionEnabled=false] on LinkedIn and dive deeper into the world of Creative Clicks.

Episode 41 - Conversations from AW Budapest: Industry Q&As

Welcome back to #CCtalks! In our 41st episode, we take you inside the Affiliate World Conferences in Budapest, where we ask industry attendees some key questions about the event and the hottest trends shaping performance marketing. For the first time, AW was held in Budapest, and we kicked things off by getting attendees' thoughts on the new location. From there, we dove into key topics discussed throughout the conference, including AI, automation, and their roles in scaling operations within performance marketing. We cover: * Attendees' impressions of AW Budapest * The growing influence of AI and automation in performance marketing * Top trends and strategies for scaling operations * Hot social media channels and content formats driving results Join us for this insightful industry Q&A, where we gather perspectives straight from the experts at AW Budapest. Don’t miss out on these firsthand insights into the current and future landscape of digital marketing! Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱

Episode 40 - Innovating with AI: Manna and Audika Poland's Award-Worthy Campaign

Welcome back to #CCtalks! In our 40th episode, we explore the innovative AI-driven campaign by Manna for Audika Poland, which achieved remarkable results and earned a spot on the shortlist for the Best Use of Facebook Ads at the European Media Awards. Joining us are Francesca Zampieri, Lead Strategist, and Oleg Baranov, Senior Media Buyer, who share their insights and experiences from this successful campaign. Discover how they leveraged AI, implemented creative strategies, and overcame challenges to deliver a standout performance in digital marketing. We cover: * Manna’s core business focus and its integration of AI * The partnership with Audika Poland and campaign objectives * Strategies used to target the Polish market, particularly customers aged 45 and older * The role of AI in enhancing campaign creativity and authenticity * Key challenges faced and how they were overcome * Campaign results * Lessons learned and future applications of AI in digital marketing Join us to uncover the strategies behind this award-worthy campaign and Manna’s ongoing innovation in the digital landscape. Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱 If you’d like to learn more about this campaign and the innovations behind it, connect with Francesca Zampieri [https://www.linkedin.com/in/francesca-zampieri/]and Oleg Baranov [https://www.linkedin.com/in/obaranov/] on LinkedIn and read more about it here [https://europeanagencyawards.com/manna-nominated-for-best-use-of-ai-in-client-campaign/].