345-Why Coaching Skills Alone Don’t Build a Coaching Business

349-Who Can Be a Coach?

A WILLING HEART IS YOUR QUALIFICATION - Most people think they need more knowledge before they can guide others, but coaching is built on presence, not perfection. In this episode, we unpack why willingness matters more than expertise and how everyday roles already reflect the posture of a coach. Key Takeaways Anyone can learn the core skills of coaching, including curiosity, non judgment, and holding space. A lack of credentials or a perfectly resolved life does not disqualify someone, but the need to control or be the expert will. Many roles already involve coaching, the difference is choosing to do it with structure and purpose. Action Guide Notice one conversation this week where you would normally give advice. Pause, ask a thoughtful question instead, and allow space for the other person to think through their own answer before you respond. How could you see yourself helping this person even beyond the conversation if you were a coach? To explore working together, visit SterlingAndStoneMentoring.com [https://sterlingandstonementoring.com]. BOOK A FREE CONSULTATION [https://sterlingandstoneappointments.as.me/freeconsult] Read the Life Coach Blog [https://www.sterlingandstonementoring.com/blog] If you want to go deeper into identity, purpose, and belonging as a woman of faith, listen to my companion podcast: StoryMakers [https://podcasts.apple.com/us/podcast/storymakers-discover-identity-purpose-and-belonging/id1796712438]. Find me @coachlauramalone on IG [https://www.instagram.com/coachlauramalone/] Learn how to become a S&S Life Coach [https://www.sterlingandstonementoring.com/thegreenhouse]   Your 5 ✨ review on Apple Podcasts means a ton! Make sure you subscribe & follow the show *🔔

348-What It Means to Be a Sterling and Stone Coach

MODERN DAY DISCIPLERS- There is a difference between learning how to coach and becoming the kind of person who can guide transformation. In this episode, I unpack the heart, posture, and responsibility behind Sterling and Stone coaching. This is not about collecting tools or asking better questions. This is about stepping into a role of influence, leadership, and discipleship in everyday life. Coaching becomes a way to help people renew their minds, align with truth, and move forward with purpose, creating ripple effects that impact families, communities, and generations. Key Takeaways • Coaching is not just conversation, it is leadership in someone’s transformation and growth • Personal transformation comes first, your life becomes the foundation of how you guide others • Coaching is a modern day expression of discipleship, lived out in real relationships and real life decisions Action Guide Take a moment to reflect on your own posture as you help others. Are you focused on being helpful, or are you stepping into responsibility for guiding real transformation? Ask God to show you one area in your own thinking or life that needs renewal, and begin there. The depth of your impact will always flow from the depth of your own transformation. To explore working together, visit SterlingAndStoneMentoring.com [https://sterlingandstonementoring.com]. BOOK A FREE CONSULTATION [https://sterlingandstoneappointments.as.me/freeconsult] Read the Life Coach Blog [https://www.sterlingandstonementoring.com/blog] If you want to go deeper into identity, purpose, and belonging as a woman of faith, listen to my companion podcast: StoryMakers [https://podcasts.apple.com/us/podcast/storymakers-discover-identity-purpose-and-belonging/id1796712438]. Find me @coachlauramalone on IG [https://www.instagram.com/coachlauramalone/] Learn how to become a S&S Life Coach [https://www.sterlingandstonementoring.com/thegreenhouse]   Your 5 ✨ review on Apple Podcasts means a ton! Make sure you subscribe & follow the show *🔔

347-From Conversations to Clients: How to Be Intentional with Your Help

FROM INFORMAL HELP TO INTENTIONAL LEADERSHIP- You are probably already helping people more than you realize. The conversations, the questions, the perspective you offer in everyday moments are not random. They are patterns. And for many women, those patterns are the early evidence of a coaching call. In this episode, we talk about the shift that has to happen, not in skill, but in identity. Moving from casually helping to intentionally leading requires ownership, structure, and a willingness to be seen. This is where conversations begin to turn into clients, and where influence becomes responsibility. Key Takeaways • You are likely already doing the work of coaching through everyday conversations, you just have not named it yet • Coaching is different from helping because it requires intentional leadership, structure, and responsibility for results • The biggest barrier is not skill, it is the identity shift from helper to someone who leads others through growth Action Guide Pay attention this week to where people are already coming to you for support, perspective, or clarity. Notice the patterns, not just the moments. Then ask yourself, what would it look like to be intentional with this instead of casual? Where could you create a defined space for that kind of conversation to actually lead somewhere?   To explore working together, visit SterlingAndStoneMentoring.com [https://sterlingandstonementoring.com]. BOOK A FREE CONSULTATION [https://sterlingandstoneappointments.as.me/freeconsult] Read the Life Coach Blog [https://www.sterlingandstonementoring.com/blog] If you want to go deeper into identity, purpose, and belonging as a woman of faith, listen to my companion podcast: StoryMakers [https://podcasts.apple.com/us/podcast/storymakers-discover-identity-purpose-and-belonging/id1796712438]. Find me @coachlauramalone on IG [https://www.instagram.com/coachlauramalone/] Learn how to become a S&S Life Coach [https://www.sterlingandstonementoring.com/thegreenhouse]   Your 5 ✨ review on Apple Podcasts means a ton! Make sure you subscribe & follow the show *🔔

346-Worried You’re Not Ready to Be a Coach?

YOU DON’T NEED PERFECTION OR READINESS! A lot of women who start thinking about coaching assume the reason they are hesitating is because they don’t know enough yet. But in my experience, that’s rarely the real issue. Most of the time the struggle isn’t information. It’s fear. Fear that you’re not legitimate enough, not experienced enough, not perfect enough, or that you’ll put yourself out there and people will judge you or reject you. In this episode I walk through the questions about worth, credibility, comparison, calling, faith, and whether your story actually matters. If you’ve been wondering whether you’re ready to coach, this conversation will help you see those fears for what they are and remind you that you were created on purpose for good works. Key Takeaways: Most hesitation around coaching is rooted in fear and identity questions, not a lack of ability. Your life experience and what you have already walked through can become meaningful guidance for someone else. Confidence, credibility, and clarity grow as you begin helping people, not before. Action Guide: Pay attention to the one thought that keeps telling you you’re not ready. Write it down. Then ask yourself if that thought is actually true, or if it’s just fear trying to keep you from stepping forward. Choose one small action you could take this week that moves you closer to helping someone. To explore working together, visit SterlingAndStoneMentoring.com [https://sterlingandstonementoring.com]. BOOK A FREE CONSULTATION [https://sterlingandstoneappointments.as.me/freeconsult] Read the Life Coach Blog [https://www.sterlingandstonementoring.com/blog] If you want to go deeper into identity, purpose, and belonging as a woman of faith, listen to my companion podcast: StoryMakers [https://podcasts.apple.com/us/podcast/storymakers-discover-identity-purpose-and-belonging/id1796712438]. Find me @coachlauramalone on IG [https://www.instagram.com/coachlauramalone/] Learn how to become a S&S Life Coach [https://www.sterlingandstonementoring.com/thegreenhouse]   Your 5 ✨ review on Apple Podcasts means a ton! Make sure you subscribe & follow the show *🔔

345-Why Coaching Skills Alone Don’t Build a Coaching Business

COACHING SKILLS ARE NOT ENOUGH - Many people believe that if they just become a better coach, clients will naturally find them. They focus on learning how to listen deeply, ask thoughtful questions, and guide people through meaningful conversations. Those skills matter. But coaching skill alone does not build a coaching business. In this episode we talk about the difference between the role of the coach and the role of the captain. One happens inside the session. The other happens outside of it. If you want a coaching practice that actually brings people through the door, you have to learn to wear both. Key Takeaways: • Coaching skill and business ownership are two different roles, and both are required to build a coaching practice. • The coach’s headphones represent listening, guiding, and helping people think clearly inside a session. • The captain’s cap represents leadership outside the session - setting direction, inviting people in, and steering the business forward. Action Guide: Take an honest look at where your time and energy are going right now. Are you spending most of your effort improving your coaching skills while hoping clients will appear, or are you also stepping into the role of business owner by sharing your message, inviting people into conversations, and clearly offering your coaching? This week, choose one action that reflects the captain’s cap - something that actively steers your coaching business forward. To explore working together, visit SterlingAndStoneMentoring.com [https://sterlingandstonementoring.com]. BOOK A FREE CONSULTATION [https://sterlingandstoneappointments.as.me/freeconsult] Read the Life Coach Blog [https://www.sterlingandstonementoring.com/blog] If you want to go deeper into identity, purpose, and belonging as a woman of faith, listen to my companion podcast: StoryMakers [https://podcasts.apple.com/us/podcast/storymakers-discover-identity-purpose-and-belonging/id1796712438]. Find me @coachlauramalone on IG [https://www.instagram.com/coachlauramalone/] Learn how to become a S&S Life Coach [https://www.sterlingandstonementoring.com/thegreenhouse]   Your 5 ✨ review on Apple Podcasts means a ton! Make sure you subscribe & follow the show *🔔