Climbing To The Top

Episode 59: Key Steps To Maximising Your Marketing on LinkedIn - interview with Amanda Brown

44 min · 26 mei 2021
aflevering Episode 59: Key Steps To Maximising Your Marketing on LinkedIn - interview with Amanda Brown artwork

Beschrijving

LinkedIn is one of the Big Three social media platforms, and if you operate in the B2B space, then you’ll no doubt be on there. BUT, do you know how to access all of its magic? For today’s episode, I have interviewed Amanda Brown – LinkedIn specialist. Over the past decade Amanda has trained hundreds of business professionals to use LinkedIn to build valuable networks and to use the platform as part of a wider online marketing strategy. She has an online programme, LinkedIn Liftoff, which teaches you how to use LinkedIn to showcase your expertise, generate leads, build high quality relationships and grow your business - without paying for a premium account and without spending hours on LinkedIn every day or spending money on ads. There are SO many golden nuggets in today’s episode: you will need a pen and paper to take notes! For instance: Amanda teaches us how to generate segmented leads...using polls (who’d have thought?!); How to target your audience in different time zones or at different times of the day – without generating any new content; How to get the best of out of LinkedIn Stories... ....and so very much more. It was great fun recording this, as you can tell from laughter peppering our entire interview, so I hope you enjoy listening as much as I enjoyed interviewing Amanda for you! You can download Amanda’s free 65 LinkedIn Post Ideas at: https://courses.alterra-consulting.co.uk/65ideas  And you can find her via her website at: www.alterra-consulting.co.uk [http://www.alterra-consulting.co.uk/] As always, thank you so very much for listening and subscribing.

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Alle afleveringen

63 afleveringen

aflevering Episode 61: Is it time to quit? artwork

Episode 61: Is it time to quit?

When do you know if it’s time to quit? Having had a very stressful few weeks where I have ended up burned out and stressed, it occurred to me that our ‘path’ is not our goal. If we continue to follow a path that’s only resulting in making us feel tired, stressed, burned out and tired rather than fulfilling our potential and reaching our goal, then it seems to me that it’s not the right path and we need to change to a new path. So, I hope you enjoy today’s episode and that it resonates with you. The book I was referring to is called You2 and is by Price Pritchett. The episode where I talk about the One Funnel Away challenge is Episode 3:  https://anchor.fm/kim-orourke/episodes/Episode-3-OMG--My-Experience-of-the-30-Day-One-Funnel-Away-Challenge-eifbjd  And My interview on Click Funnel’s Funnel Stories is:  https://podcasts.apple.com/gb/podcast/one-funnel-away-stories/id1495669030?i=1000517089225 [https://podcasts.apple.com/gb/podcast/one-funnel-away-stories/id1495669030?i=1000517089225] or on Google:  https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9GbTByV0RVSA/episode/YzRiY2RjMWUtYzA4Yi00NWMwLTg5MGUtZGRiYzE1ZWJkOTZj?sa=X&ved=0CAUQkfYCahcKEwigu9GeqYrxAhUAAAAAHQAAAAAQAQ

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aflevering Episode 60: So...how DO you set a marketing budget? artwork

Episode 60: So...how DO you set a marketing budget?

You'll probably be spending on marketing, but having a considered and set amount for your marketing spend will help you get the best results, the best ROI and will prevent you wasting money. But, how do you set a marketing budget?  There are three official ways of setting a marketing budget and in this episode, I take you through what each of the methods are and which one you should choose depending on where you are with your business. I hope it's helpful, but if you are stuck and need to talk it through with me, then you can easily book a one hour consultation with me for just £120 (about $170) where I can help you determine the right marketing budget for you and your business, depending on your goals.  You can book that here: https://bit.ly/KRM_OneHour [https://bit.ly/KRM_OneHour]

2 jun 202114 min
aflevering Episode 59: Key Steps To Maximising Your Marketing on LinkedIn - interview with Amanda Brown artwork

Episode 59: Key Steps To Maximising Your Marketing on LinkedIn - interview with Amanda Brown

LinkedIn is one of the Big Three social media platforms, and if you operate in the B2B space, then you’ll no doubt be on there. BUT, do you know how to access all of its magic? For today’s episode, I have interviewed Amanda Brown – LinkedIn specialist. Over the past decade Amanda has trained hundreds of business professionals to use LinkedIn to build valuable networks and to use the platform as part of a wider online marketing strategy. She has an online programme, LinkedIn Liftoff, which teaches you how to use LinkedIn to showcase your expertise, generate leads, build high quality relationships and grow your business - without paying for a premium account and without spending hours on LinkedIn every day or spending money on ads. There are SO many golden nuggets in today’s episode: you will need a pen and paper to take notes! For instance: Amanda teaches us how to generate segmented leads...using polls (who’d have thought?!); How to target your audience in different time zones or at different times of the day – without generating any new content; How to get the best of out of LinkedIn Stories... ....and so very much more. It was great fun recording this, as you can tell from laughter peppering our entire interview, so I hope you enjoy listening as much as I enjoyed interviewing Amanda for you! You can download Amanda’s free 65 LinkedIn Post Ideas at: https://courses.alterra-consulting.co.uk/65ideas  And you can find her via her website at: www.alterra-consulting.co.uk [http://www.alterra-consulting.co.uk/] As always, thank you so very much for listening and subscribing.

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