14 Synthia El Hoyek from Metroll USA

15 April Wilkerson

The COLD FORMED Steel Building Association is pleased to welcome April Wilkerson to the podcast. April is a DIY expert and YouTube star with 1.59 million followers on the platform. April talks with John and Lauren about her career and her recent COLD FORMED building project.

14 Synthia El Hoyek from Metroll USA

Synthia El Hoyek leads the sales team for COLD FORMED steel buildings at Metroll USA. In this episode we her journey coming from outside the steel industry to learning COLD FORMED; how Metroll is going to market direct and through distributors; and the opportunities she sees for COLD FORMED buildings in the coming years.

13 Ryan Cox on the COLD FORMED Market

Ryan Cox knows how to build a brand and sell COLD FORMED! He played a key role shaping the current COLD FORMED market at an early adopter in Texas. He's now building a COLD FORMED brand from the ground up with a new manufacturer. In this conversation Ryan shares his past experience with COLD FORMED, his advice for anyone trying to stand out in the market, and how his past experience informs his new efforts at Schulte.

12 COLD FORMED Opportunities with Cody Rodden

One of the most influential voices in COLD FORMED steel buildings joins the podcast. Cody Rodden, president of Building Research Systems, shares why he became a true believer and the opportunity COLD FORMED presents for dealers, buildings, and especially manufacturers.

11 Creating a COLD FORMED Business with Cameron Borrelli

CB Remodeling knew a good thing when they saw it. They embraced COLD FORMED steel buildings and developed a business model around it. The Arizona company offers full, turnkey solutions for building buyers, both commercial and residential. Cameron Borrelli offers his insights on how to build a business that specializes in COLD FORMED.