Collective Wisdom

How do you move forward when you’re not sure what comes next? And what information do you need to make the most aligned decisions? In this episode, Lucy is joined by Tracy Bech [https://www.linkedin.com/in/tracybech/], the Author and Co-Founder of 60 Minute CFO [https://www.60minutecfo.com/]. Tracy has launched, run and sold multiple successful businesses, including a website design agency, a designer jewelry e-commerce store, and now a business finance course and consultancy that she founded with her dad. Tracy’s here to share the story of her entrepreneurial journeys and show us how being unafraid to fail helped her move past imposter syndrome and create her version of success. She also unlocks the tried-and-true principles of finance — not from a CPA lens, but from the perspective of an empowered collaborator. Tune in for inspiration to design your life around your dreams with the financial fluency you need to understand what’s possible. Jump into the conversation: [5:00] How Tracy cultivates her mindset & follows “glimmers” [6:30] Why Tracy designed her life around where she wanted to live [12:00] The story of Tracy’s first business [17:00] Skill-building, imposter syndrome and the importance of perspective [25:00] How Tracy pivoted to e-commerce and built a multi-million dollar jewelry business [38:30] What to do when you don’t know what you want [46:00] Tracy’s totally unexpected partnership with her dad [50:00] Unlocking financial fluency and Tracy’s tried-and-true ratios [63:00] The importance of celebrating & bragging on yourself More about our guest: Tracy Bech [https://www.linkedin.com/in/tracybech/] is on a mission to empower business leaders with the knowledge and tools to build thriving enterprises by mastering the language of finance. She specializes in curating moving industry-specific best practice groups of CEOs, fostering an environment where financial insights are shared, compared, and benchmarked regularly. With a deep understanding of the challenges that entrepreneurs face, Tracy's journey from an intuitive, seat-of-her-pants entrepreneur to a financially-focused business leader has been transformative. She recognizes that financial fluency can often be intimidating, but she's here to demystify it for you. Tracy is also a prominent speaker and educator at 60 Minute CFO, a book and consultancy practice dedicated to simplifying complex financial concepts. Her dedication to teaching and mentoring shines through in her engaging talks and workshops. A serial entrepreneur, Tracy loves thinking up business ideas and writing business plans. When she's not focused on business, you can find her spending time in the outdoors in the Pacific Northwest. She's a mom of 2 curious kids and wife to an inventor husband. Stay connected: * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up] * Mentioned in the episode: Gorge Women in Business [https://www.instagram.com/gorgewomeninbusiness/] & Deschutes Women in Business [https://www.instagram.com/deschuteswomeninbusiness/]

So many of us are conditioned to do more, achieve more, and be more. We’re always striving toward the next goal, milestone, or promotion, and we don’t pause to check in with what success looks like for us. Today we’re working on changing that. In this episode, Lucy is joined by Sara Mostafavi [https://www.linkedin.com/in/sara-mostafavi/], a Murmuration Collective coaching client and community member, who after 16 years of corporate life, found her more authentic way of moving professionally and personally through the world. This conversation is about how to listen to the signs that you might be on the wrong path, then to uncover your deeper values and create alignment between your work and your life. Sara shares her journey of how her body and her family made it clear she needed to make a change, then how coaching gave her the clarity and the courage to actually redesign her life. Tune in to give your inner overachiever a big permission slip to take a much-needed break in 2025 and beyond.   Jump into the conversation: [4:30] Stepping out of the “achiever” mindset & redefining success [10:30] How Sara found alignment between her career & her values [15:00] Impact of leaving corporate after 15 years [18:30] Working with your core strengths [23:05] Finding clarity in the quiet [28:25] The many ways Sara redesigned her life in 2024 [33:15] From over-achieving to high-achieving [37:00] The power of leaning into your network [45:00] Sara’s pearls of wisdom for any overachievers tuning in   Stay connected: * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up]

Happy New Year, Collective Wisdom listeners! Today, Lucy is joined by a group of extraordinary women who recently completed The Great World Race — running 7 marathons on 7 continents in 7 days. It’s hard to believe that Becs Gentry, Jenny Simpson, Chirine Njeim, Hillary Kupish and Ashley Paulson didn’t know each other when they started running, but this experience bonded them like nothing else as they supported each other to and through their limits over the course of the race. With many of them even winning awards for their finish times! In this conversation, Becs, Jenny, Chirine, and Hillary share how they decided to run this race and everything they yielded from making it to the finish line together. We dive deep into the expansive mindset, the grueling reality, and the lasting impacts. They also offer the pearls of wisdom they’re taking away from their once-in-a-lifetime event. Tune in for a huge dose of inspiration to dream big in 2025 and a reminder that we often find our people along the way to our goals.   Jump into the conversation: [3:00] Meet these extraordinary women [10:30] How they each mentally + emotionally prepared for this experience [27:00] Advice from Becs for moving beyond your fears [44:45] Chirene shares exactly how the group supported each other [50:00] Finding your people along the way to your dreams [58:50] The exact lessons Jenny learned about herself [62:45] How this experience inspired Hillary to dream bigger for her life [68:05] Pearls of wisdom + advice   Stay connected: * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up]

How do we balance the need to pause and the need to act? In this episode, Lucy is joined by Natalie Tran [https://www.linkedin.com/in/natalie-tran-00507b102/], Executive Director of the CAA Foundation and Co-Founder of Civic Alliance [https://www.civicalliance.com/] and I am a voter [https://iamavoter.com/]. Natalie is a powerful leader, philanthropic advisor, and advocate. In this conversation, she shares how her parents’ immigration from Vietnam instilled her with a sense of optimism, why she treasures the evolution of her 17 years at CAA, and everything she’s gained from learning to pause and ask for help. No matter how you’re feeling as we near the end of 2025, this episode will meet you in the midst of it. Tune in for a reminder of both the power of sitting with our emotions and the importance of meeting each moment with aligned action. Jump into the conversation: [6:00] Letting go of the plan & sitting with your feelings [12:30] The power of hope & optimism [16:00] What CAA & the CAA Foundation do [27:30] Natalie’s career journey & why someone took a chance on her [35:00] How to supercharge your collaborations [42:15] Natalie’s Board of Advisors & how she asks for help [44:00] Learning through observation [48:00] Making a big ask & salary negotiations [52:00] How to create what you truly want next in your life   Stay connected: * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up]   More about our guest: Natalie Tran serves as Executive Director of the CAA Foundation [https://www.caa.com/foundation], the philanthropic arm of leading talent and sports agency Creative Artists Agency (CAA) [https://www.caa.com/]. The Foundation activates the power and reach of the entertainment, media, and sports industries to create systemic social change for a more equitable and optimistic future. Its efforts are focused on public education, civic engagement, climate, and in times of critical need, mobilizing into action through crisis response. Based in the Los Angeles office, Tran consults clients, executives, and corporations on their philanthropic and pro-social initiatives. In 2023, the CAA Foundation was named the one of Fast Company’s Best Workplaces for Innovators. In 2020, Tran led the formation of the Civic Alliance, a non-partisan coalition of businesses united by a commitment to a thriving democracy. Since its inception, the Civic Alliance [https://www.civicalliance.com/] has grown to over 1,350 companies with a reach of 5.6 million employees and was named as one of Fast Company’s World Changing Ideas. In 2018, Tran co-founded I am a voter. [https://iamavoter.com/], a nonpartisan awareness campaign that aims to create a cultural shift around voting and civic engagement by engaging brands and talent. Since its launch, the campaign has activated hundreds of brand partners and influencers to help increase voter turnout in every state. She also serves on the Board of The Entertainment Industry Foundation (EIF), Power the Polls, Turnaround Arts CA and is on the Advisory Board of the Black Economic Alliance. Her work has been featured in Forbes, The New York Times, Leaders Magazine, Chronicle of Philanthropy, WORTHY, and The Hollywood Reporter. She is a native of Los Angeles and is a graduate of the University of Redlands with a degree in Business Management, Creative Writing, and Art History.

Life is a series of adventures. Some that we choose and some that we don’t. So how can we approach all of them with optimism, courage, and resilience? In this very special episode, Lucy is joined by her long-time friend Carol Mobley Rowe [https://www.instagram.com/Carolsrarecancerjourney] to discuss their many adventures — including stories of moving to Russia with their families and Carol’s decade-long journey fighting and living with cancer, specifically Leiomyosarcoma. This is one of the most powerful and poignant conversations we’ve ever shared on the show, and we hope you’ll tune in for Carol’s encouragement to shoulder down and go for it, no matter the odds.   Jump into the conversation: [6:30] Ways to seek adventure in midlife & beyond [8:00] How to balance your career & motherhood [11:00] Why Carol & her family chose to move abroad [12:30] Making big decisions with your spouse [15:45] Carol’s cancer diagnosis [20:00] Learning to receive help [25:00] Carol’s journey with Leiomyosarcoma [27:00] Advocating for ourselves and others [39:50] Carol’s advice for her former self [44:00] What it takes to really cherish our memories   More about our guest: Carol Mobley Rowe [https://www.linkedin.com/in/carol-mobley-rowe-a91baa139/] is a resilient and dynamic woman who seems to effortlessly manage a complex life with an extraordinary level of optimism and energy. She has juggled her own career while supporting her husband's rise through executive leadership, raised four grown kids while moving to countries around the world, and navigated herself through her own cancer journey over the past 10 years. Carol is currently living with Leiomyosarcoma. You can follow her journey @Carolsrarecancerjourney [https://www.instagram.com/Carolsrarecancerjourney] and support Leiomyosarcoma research by donating at this link [https://lmsdr.app.neoncrm.com/np/clients/lmsdr/donation.jsp?campaign=3&fundraiser=590&].   Stay connected: * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up]