#7 - The role of AI in the evolution of Marketing - Allen Bonde, TreviPay

#9 - The creation of a headless approach in the CMS space - Alexander Feiglstorfer, Storyblok

In this episode of Composable Commerce Leaders, I sit down with Alexander Feiglstorfer, co-founder and CTO of Storyblok, to explore the evolution of the headless CMS approach. Alex shares his journey from building his first website 25 years ago to co-creating Storyblok, a platform that merges the flexibility of a page builder with a headless CMS. We delve into the challenges and triumphs of adopting a composable commerce strategy, the importance of storytelling in e-commerce, and how businesses can achieve high ROI by integrating Storyblok. Join us as we discuss the future of composable commerce and its impact on digital transformation.

#8 - Differentiation and education in the enterprise marketplace landscape - Tom McFadyen, McFadyen Digital

In this episode of Composable Commerce Leaders, I sit down with Tom McFadyen from McFadyen Digital to explore the dynamic world of enterprise marketplaces. We delve into how businesses can differentiate themselves in a crowded marketplace landscape and the importance of staying ahead of future trends. Tom shares insights from his extensive experience in digital commerce, discussing the evolution from traditional models to nimble, capital-light marketplace platforms. We also examine the benefits of a composable commerce approach, highlighting its potential to reduce IT costs and enhance business agility. Whether you're a manufacturer or a distributor, learn how to leverage marketplace models for growth and efficiency. Join us for an engaging conversation on the future of digital commerce and the strategic advantages of adopting a composable architecture.

#7 - The role of AI in the evolution of Marketing - Allen Bonde, TreviPay

In this episode of Composable Commerce Leaders, I sit down with Allen Bonde, the newly appointed CMO of TreviPay, to explore the transformative role of AI in marketing. Recorded at the B2B Connect event in Chicago, our conversation delves into how AI acts as a tool to enhance, not replace, the marketer's craft. Allen shares insights from his extensive career, including his time at Forrester, and discusses TreviPay's unique approach to B2B payments, emphasizing the importance of choice and convenience in fostering customer loyalty. We also explore the concept of composable commerce, likening it to a flexible Lego set that allows businesses to adapt and thrive in a rapidly changing landscape. Join us for a thought-provoking discussion on the future of marketing and commerce.

#6 - The Composable Commerce Era - Peter Olanday, Vertex

In our latest episode Boris is joined by Peter Olanday, Director of Consulting, Vertical Solutions at Vertex, Spryker's global technology partner. With over 4000 clients, including over half of the Fortune 500, Vertex stands as a trusted leader in text technology, boasting a team of 2000+ experts worldwide providing end-to-end tax software solutions. With his two decades of digital commerce expertise in a variety of roles at Vertex and at companies such as IKEA, Peter takes us on a guided tour of Vertex's journey, highlighting its value proposition and seamless integration into the composable commerce landscape. Drawing from real-world examples, Peter describes how Vertex aligns with business objectives and transforms companies' operations.

#5 - Practicing innovation as a recipe for success - Mike Pierce, Echidna

In this episode of Composable Commerce Leaders, I sit down with Mike Pierce, the Chief Technology Officer at Echidna. With over 20 years of experience in digital commerce, Mike shares his journey from leading IT at Walmart to his current role. We delve into the transformative power of composable commerce, exploring how it enables businesses to innovate rapidly and effectively. Mike discusses the importance of building a culture of continuous innovation and the challenges companies face when transitioning from legacy systems. We also touch on the role of AI and the critical need for clear communication between tech and business leaders. Join us as we explore how composable commerce can be a recipe for success and why it's essential for staying competitive in today's fast-paced market.