Why Older Women Are The Most Underserved Fitness Market

Why Older Women Are The Most Underserved Fitness Market

Ability, not age. That's the message Laura Dow has spent more than 20 years putting into practice, helping older adults move better and stay strong across health clubs, yoga studios, and continuing care communities. Laura is an award-winning fitness professional, founder of Stiff to Fit, author of Mind Your Movement, and co-author of the Ability Not Age position paper. In this episode, Laura connects the dots from medical social work to conservatory to the gym floor, and explains why older women are one of the most underserved groups in fitness. We cover the Title IX generation of women who never got access to organized sport, the business case for serving older members, what operators need to change to make gyms feel safe instead of intimidating, and the research showing internalized ageism can shorten your life by more than seven years. Chapters (00:00) Welcome and introduction (00:58) Three careers: social work, music, fitness (04:35) Hiring her first trainer (06:13) From front desk opener to certified coach (08:05) Coaching soft skills and meeting clients where they are (13:25) Adaptive programming and the women's health gap (19:16) Why older women are underserved: Title IX and gendered ageism (26:29) The business case for the older adult market (30:34) Boss of the world: designing a gym that feels safe (38:16) The Ability Not Age white paper and the problem with "chair yoga for seniors" (42:47) Internalized ageism, self-talk, and Laura's next book (51:52) Shout-outs: Dr. Sabrena Jo and Erin Eleuterio (Agents of Movement) (54:42) Closing Mentioned in this episode: Stiff to Fit, Mind Your Movement, the Ability Not Age position paper, Title IX, Dr. Becca Levy's Breaking the Age Code, Dr. Sabrena Jo (American Council on Exercise), Erin Eleuterio (Agents of Movement). Connect with Laura Dow: https://www.linkedin.com/in/laura-dow-1269783/ https://stifftofit.com/

Dr. Ritva Mettänen: Obesity, GLP-1s, and the Gap Fitness Keeps Missing

Dr. Ritva Mettänen has lived obesity from every angle: as a child, as a teen, as a patient whose BMI peaked at 40, and now as an obesity medicine physician whose own BMI sits at 24. In this episode of Connecting the Dots, she joins Jennifer Halsall to unpack what the fitness industry gets wrong about obesity, and how to fix it. Ritva explains why obesity is a chronic, multidimensional disease rather than a willpower problem, what really happens in the brain and body on GLP-1 medications, and why the bias she met from her own personal trainer ("you can do it on your own") is exactly what keeps medical professionals from referring clients to gyms. She makes the case for safety as the foundation of any work with this population, walks through what a doctor-to-trainer handoff should actually look like, and shares the vision behind her Obesity Coaching Academy, a six-month training that equips trainers with clinical knowledge, non-stigmatizing language, and tailored client pathways. This is a candid conversation about closing the gap between healthcare and fitness, the disappearance of the body positivity movement in the GLP-1 era, and why serving the 60% of inactive adults means rethinking everything from gym marketing to club floor design. A must-listen for personal trainers, club operators, and anyone who believes fitness should be preventative healthcare. Topics covered: obesity as a chronic disease · GLP-1 medications and side effects · trainer bias and stigma · creating psychological safety · the doctor–trainer–client model · inclusive marketing and beginner pathways · the Obesity Coaching Academy ⏱️ Timestamps 00:00 — Welcome & intro 01:28 — Connecting the dots: a lifelong journey with obesity 02:19 — Starting GLP-1s and the moment "the brain goes silent" 03:08 — Her trainer's pushback: "you can do it on your own" 04:17 — The intuition to help more than just her own clients 04:44 — What is obesity? Defining the chronic disease 06:57 — Why the body fights weight loss with hundreds of mechanisms 07:32 — Abundance, evolution, and a societal recipe for disaster 08:30 — Diet culture and bias among fitness professionals 09:18 — Why safety is the number one thing 10:32 — The armor: surface-level personality and self-protection 11:12 — The onslaught of judgment obese clients carry 12:49 — Building the Obesity Coaching Academy: the vision 13:30 — Near-100% adherence vs. the industry's dismal rates 14:27 — Why personal trainers and the gym floor are the answer 15:37 — What a doctor-to-trainer handoff should look like 17:05 — The 60–90 minute trust-building first session 17:59 — Navigating the 6–9 month weight plateau 19:49 — GLP-1 side effects in the first 12 weeks 21:12 — Why lifestyle coaching matters more than the workout 23:08 — What trainers can expect: beginners, injuries, and outliers 25:00 — When sport becomes a coping mechanism 26:11 — What the fitness industry must change to reach this group 28:30 — Reframing the messaging: "everything counts," not "more more more" 30:50 — Where did the body positivity movement go? 33:03 — Is anyone connecting these dots well today? 34:04 — Inside the Obesity Coaching Academy course 37:02 — Looping back to the medical practitioner: a seamless pathway 40:00 — Peeling back unconscious stigma: the work trainers must do 41:29 — Where to find the Obesity Coaching Academy 42:41 — Shout-out: Johanna Riihijärvi of Liikku 44:16 — Closing Connect with Dr. Ritva Mettänen: 🌐 Obesity Coaching Academy: https://ocaofficial.com/ [https://ocaofficial.com/] 💼 LinkedIn: https://www.linkedin.com/in/ritva-mett%C3%A4nen-md-21b3a6188/ [https://www.linkedin.com/in/ritva-mett%C3%A4nen-md-21b3a6188/]

The Longevity Beauty Playbook: What Works, What Doesn't & What's Coming Next

The Longevity Playbook | Beyond Botox: Peptides, Exosomes & What Actually Works The conversation around longevity has moved far beyond diet and exercise. Today it includes skin health, regenerative medicine, hormones, aesthetics, and a growing list of treatments that promise to help us look and feel younger for longer. But which ones are backed by science, which are simply trends, and where should you actually spend your money? In this episode of Connecting the Dots: The Longevity Playbook, Jennifer Halsall sits down with aesthetics expert Maaike Dorsteen. After more than 15 years working alongside cosmetic doctors and clinics around the world, Maaike has become one of the industry's best translators—turning complex medical terminology into practical advice that everyday consumers can understand. Because Jennifer and Maaike are close friends, the conversation feels less like an interview and more like sitting at the table while two girlfriends compare notes on everything happening inside the longevity and aesthetics world. Together they discuss: * Why the conversation has shifted from anti-ageing to longevity * The difference between Botox, fillers, skin boosters and polynucleotides * Why exosomes are generating so much excitement * The growing hype around peptides and why patience may be wiser than impulse * How aesthetics and lifestyle medicine increasingly work together * Which treatments Maaike believes are worth investing in—and which are a waste of money * How she would spend €1,000 on her own longevity strategy * The future of longevity clinics and regenerative medicine Injectable treatments, typically based on hyaluronic acid, that improve skin hydration and quality rather than adding volume. They stimulate the skin to look smoother, healthier and more radiant. Injectable regenerative treatments derived from purified DNA fragments that stimulate fibroblasts—the cells responsible for producing collagen and elastin. The goal is improved skin repair, texture and overall quality over time. The skin's natural "builder" cells. Fibroblasts produce collagen and elastin, helping maintain firmness, elasticity and healthy skin structure. Tiny biological messengers released by cells that carry signals between cells. They are being researched for their potential to support skin repair, regeneration and collagen production, making them one of the most talked-about areas in regenerative aesthetics. Often called the "vampire facial," PRP uses a sample of your own blood. The platelets and growth factors are concentrated and then applied or injected to support healing, collagen production and tissue repair. Short chains of amino acids that act as signalling molecules within the body. Different peptides are being investigated for applications including muscle growth, recovery, metabolic health and skin regeneration. Many remain investigational or are subject to varying regulatory approval depending on the country. A next-generation investigational metabolic therapy currently in clinical trials. Unlike current GLP-1 medications, it targets three hormone pathways involved in appetite regulation, blood sugar control and energy expenditure. Guest: Maaike Dorsteen Instagram: @furrownl Clinic discussed in this episode: KVIG Clinic – https://kvig.nl [https://kvig.nl/] Disclaimer: This episode is intended for educational and informational purposes only and does not constitute medical advice. Many treatments discussed are emerging technologies or may have different regulatory status depending on your country. Always consult a qualified medical professional before undertaking any treatment.

Meet Amina Kurbanova, Winner of the RX Female Youngster Award 2026

From Solo Flight to Fit-Tech Founder: Amina Kurbanova on Building Through Resistance At 22, Amina Kurbanova boarded a plane to Kuwait alone, against her entire family's wishes, to build a career in women's fitness. Today she's the Fitness Director of four mega gyms and the founder of Move Mentor, a fit-tech startup bridging human coaching and technology. In this episode of Connecting the Dots, Amina sits down with Jennifer Halsall to trace the journey from professional athlete to intrapreneur to founder, the hard lessons about leading people through change, and why she stopped seeing her youth as a liability and started treating it as her edge. A raw, generous conversation about courage, building quietly, and refusing to listen to anyone who isn't where you want to be. ⏱️ Timestamps 00:45 — Welcome & intro01:18 — Connecting the dots: from childhood sports to the Gulf02:56 — Moving to Kuwait alone at 22 against her family03:36 — Why Kuwait? Choosing opportunity over saturation06:49 — "Building through resistance" as a personality08:00 — Don't take advice from people who aren't where you want to be09:25 — Inside a women's-only mega gym11:20 — Starting as a coach and spotting the gap12:09 — A brand-new market for women's fitness in 201813:16 — The two problems: lost members, misaligned coaches16:21 — The Fitness Map is born19:51 — Borrowing the NASM OPT model: green, yellow, red zones20:38 — Pitching the CEO before she was "ready"24:38 — The hardest lesson: no product works without your people27:12 — Leadership as a constant feedback loop30:55 — Insiders vs. outsiders in fitness leadership31:29 — Introducing Move Mentor33:33 — The member experience: 100% personalized navigation36:02 — Keeping the human element while tech does the admin37:17 — What setup looks like for club operators39:00 — Unlocking a secondary revenue stream: talk to members & staff, then test42:04 — Member journey from intake to workout, with coach support44:55 — Founder, director, mother, partner — managing without "balance"48:25 — Winning the RX Female Youngster Award at FIBO49:23 — Flipping age and imposter syndrome into a superpower54:15 — Why women so often feel "off" in systems not built for them55:28 — Shout-out: every woman building quietly (and her friend Inez)57:15 — Closing reflections on saying it out loud

SelfPowered: Understanding the Inner Shift for High-Achieving Women

SelfPowered: Understanding the Inner Shift for High-Achieving Women 📖 Get the book: https://www.amazon.com/SelfPowerment-Inner-Shift-High-Achieving-Success/dp/1636989985 [https://www.amazon.com/SelfPowerment-Inner-Shift-High-Achieving-Success/dp/1636989985] 🌐 Deb's website: https://www.selfpowerment.com/ [https://www.selfpowerment.com/] 🔗 Connect with Deb: https://www.linkedin.com/in/deb-smallwood/ [https://www.linkedin.com/in/deb-smallwood/] Most careers look clean from the outside. The promotions, the titles, the wins. But what about the costs? The doubts, the mistakes, the undernourished parts of yourself, your relationships, and your life? This week, Deb Smallwood joins us, a 40-year veteran of technology, strategy, and insurance, and author of SelfPowerment: The Inner Shift For High Achieving Women Who Want More Than Just Success. Drawing on decades of career wisdom and groundbreaking research with over 52 senior women and 10 male executives, Deb unpacks the silent struggles, the self-doubt, and the moment she stopped asking for permission and started owning her power. Deb's journey is anything but linear. From joining Liberty Mutual in 1978 and earning 13 promotions in 19 years, to making partner at KPMG in just 18 months, to rebuilding after 9/11, to founding and selling her own advisory firm, Strategy Meets Action, in 2020, she has lived the full arc of what it means to be a high-achieving woman in corporate America. And she's done the work to understand what it really costs. Her research will challenge what you think you know. She went in expecting things to be better for women today. What she found was sobering. Discrimination is subtler, the glass ceiling is stickier, and the McKinsey Lean In report says gender parity is still 50 years away. But Deb also found something else: women have more choices than ever, and the real shift starts from within. This is an honest, warm, and deeply practical conversation about redefining success, reclaiming your identity, and making bold choices, whether that means staying, leaving, or simply deciding to stop proving yourself and start being yourself. In this episode: [01:05] Introducing Deb Smallwood, from Liberty Mutual to KPMG partner to thought leader to author [06:06] Empowerment vs. SelfPowerment and why the difference matters more than you think [08:13] The three-year journey to writing the book, coaches, publishers, and why self-publishing wasn't an option [10:13] What "unfiltered" really means, the dips, the pain, and the stories we never put on our resumes [11:40] The research and what Deb found after interviewing 52 senior women executives [13:36] Why Deb assumed things had gotten easier for women and what the data actually showed [15:41] Subtle discrimination, the ambition gap myth, and why women are exhausted not apathetic [19:12] What the 10 male executives revealed and what was strikingly absent from their stories [21:46] The invisible cycle, self-doubt, overperforming, and why women go inward when men move on [25:30] Flipping the script: from "will they choose me?" to "do I choose this?" [26:54] Inside the SelfPowerment framework, your power comes from who you are, not what you do [28:30] Hustle culture, identity, and the moment you realise you've lost yourself in your career [32:24] Bold choices, staying, leaving, and two powerful stories of women owning their path [33:42] Why women don't ask for help and why that has to change [35:02] The other side of asking: can we actually receive help when it's offered? [39:14] Where to get the book, the free workbook, and how to access Deb's resources [40:44] Women to watch, Gina Hardy, CEO of NC JUA, and Marissa Buckley