Ideas.
Food is the first subscription business. And it’s still the best business. I spend more on food than anything else. And like most people... I eat the same thing everyday. In the morning, I eat 0% greek yogurt. At the office, I drink a cup of iced coffee with 2 packets of Stevia. For lunch, I eat avocado sandwiches. For a snack, I eat a David bar. That’s the model: habit = revenue Once you find your bar, you're locked in. Listen for 12 ideas I have to monetize and fuel the habits of our audience.
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